We may not really understand Superbowl in the office, but we do know advertising, so we’ve taken a look at our top adverts at Superbowl 2020.
Brands looking to capitalise on the 102 million Superbowl 2020 viewers pay around £4.3 million for a 30 second advert – a big price tag, but not too bad considering you’re reaching almost a third of the entire US population.
It’s a platform well-known for showing the latest movie trailers, product launches alongside famous faces.
This year, viewers were treated to the latest trailers for Black Widow, James Bond and Mulan.
Best Tearjerker – Google Home
This advert shows how Google can help remember important life moments.
Strangest Crossover – Tide Pods x Wonder Woman
Most Famous Faces in 60 Seconds – Walmart
Featuring characters from Star Wars, Men in Black, Bill and Ted, Flash Gordon and many more.
Most Unexpected Song – Audi
It may have been seven years since Frozen was released, but that hasn’t stopped Audi using the iconic track in their Superbowl advert, sung by Maisie Williams of Game of Thrones fame.
It’s a strange concept to grasp here in the UK, a sporting event whose advertising breaks pull in celebrities such as Jimmy Fallon, John Legend, Martin Scorcese, Ellen DeGeneres, Winona Ryder, Jason Momoa, Gal Gadot, Post Malone, Bill Murray…the list goes on!