ACT launches a new campaign

Our client ACT Training, Wales’ leading training provider has unveiled a new recruitment campaign with four inspirational learners at its heart.

The digital, print and PR campaign is entitled ‘Day in a life of’ and features real stories from real apprentices with  ACT, including our very own Agency Support Executive, Daniel Morris! He is one of the four stars in the new promotional campaign encouraging young people into the workplace.

Daniel started a Social Media Apprenticeship with ACT last summer and has almost completed his qualification, he says “An apprenticeship is a great opportunity to learn on the job. The social media apprenticeship means that I’m working on what I’m learning every day and I get to see it come alive as I do it.”

The “Day in a life of” campaign features three other apprentices that help showcase the broad range of training available through ACT from a baker in Brod in Pontcanna to working as an engineer in Landrover.

The campaign which has been created to increase awareness of ACT’s traineeship, apprenticeship, higher apprenticeship programmes and vacancies to this year’s college and school leavers launched on Thursday 1st June 2017 with a private ‘red carpet’ screening event at ACT Training’s Head Office in Cardiff.

Daniel and Lucinda on the red carpet, enjoying the Exclusive private screening at ACT Training’s Head Office in Cardiff.

If you are looking to get your foot on the career ladder or grow your current job prospects, visit ACT’s website today:

If you think your campaign could benefit from our team’s award winning media planning and buying expertise, please get in touch with us. We’d love to offer our expert advice on your brief and offer assistance for getting the best return on your investment. Drop us an email at [email protected] or call 02921 320 200


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