New eco-initiative launched for the UK advertising industry.

AdGreen is a fully funded scheme aimed at measuring the carbon footprints of advertising production and helping to reduce emissions to achieve a neutral impact.

AdGreen hopes to establish itself as an industry-wide standard. Led by the Advertising Association, the initiative is backed by some big names in the advertising world such as Havas, Sky and Unilever.

It will offer the UK advertising industry a carbon footprint calculator incorporating data from over 140 countries, as well as specialist training, and a renewable energy buy-in scheme. A certification and a high-quality offsetting scheme are also planned.

We understand the importance of protecting our environment whenever possible, which is why we took steps to improve our environmental impact last year with the ‘Green Growth Pledge’.

As part of the pledge, we investigated our supply chain to ensure suppliers were accountable for their environmental impact and were taking steps themselves to improve this.

We were really pleased to learn that our suppliers were taking their environmental footprint as seriously as we are. Clear Channel have replaced fluorescent tubes in their roadside inventory to new, bespoke LED tubes. The new lighting reduced energy consumption and carbon footprint by up to 65%!

Global, who last year bought suppliers Exterion and Primesight, use 100% renewable energy in their offices, they don’t use single-use plastics, and currently recycle 29% of their overall waste and the rest goes to producing new energy, with a continued commitment of zero waste to landfill

We also looked at our daily business activities to see how we could make improvements, one of those was the implementation of digital systems to save printing and paper.

Would you like to ensure your advertising is environmentally responsible? Or perhaps you’d like to promote your own ecological initiative? If so, get in touch with our friendly team today.

Sources: https://www.warc.com/newsandopinion/news/new-green-push-for-the-uk-advertising-industry/44076