Advertising Rebound Evident on Linear TV and VOD

Advertising Rebound Evident on Linear TV and VOD

ITV saw a 115% increase in spend in June 2021 from the first 6 months which saw ad sales rise by 29% with positive predictions for the following next 3 months. June delivered the largest revenues for the month of June  for ITV in its history. A large portion of this increase can be attributed to the relaxing of restrictions and the Euros which was ITV’s most successful football tournament to date  Ad revenue grew by 29% in the first half of 2021 compared to a 21% downturn last year in the same month. VOD advertising increased by 55% with advertisers using Planet V ITV’s sales platform and there was a 250% increase in VOD only campaigns. Carolyn McCall, the chief executive of ITV explains that “You can get so much emotional messaging across – you can get tone across, joy across, you can uplift people with TV advertising,” McCall added, citing the recent Tyson Fury ad about mental health for the Campaign Against Living Miserably (CALM). “People have realised the emotional stuff that you can communicate, which has become more important to them because of the pandemic, but also we’ve now also got the programmatic – the digital advertising, which is highly targeted.” If you are unsure where to start with your TV advertising we can make the process easy, Alison Debono, The Media Angel’s Managing Director has completed the in depth TV Masters Training course with Thinkbox providing the understanding of the latest advanced TV and VOD solutions . Get in touch with our friendly team today who will be more than happy to...
The Secret Behind Football Stadiums Advertising

The Secret Behind Football Stadiums Advertising

Whether you’re a football fanatic that can’t pull your eyes away from the screen or an onlooker who has caught site of the screen whilst your partner is watching. We know that you have seen the adverts that run around the edge of the pitch. But did you know these adverts are different based on channel and location that the viewer is watching from? This is done by a technology called Virtual Replacement, which allows different broadcasters to overlay relevant adverts over the physical ones that are present within the stadium. The first pitchside football advertisement ever seen was at the 1966 World Cup and since then, football advertising has become a popular tool for brands to showcase their name. Stadium Marketing is a growing style of outdoor advertising. Its increasing popularity is due to its ability to target ideal customers. This means that a brand can understand their audience demographic using their interest in football to determine other similar interests. Alongside this you can ensure it will hit a large number of people to give your brand a mass marketing opportunity. During this summer of sport watch out for the adverts in the Olympics and The Lions. If you need help choosing the right mix of media for your brand then please contact our friendly team at [email protected] Contact...
Have you heard about the new Women’s Safety Hub on Facebook?

Have you heard about the new Women’s Safety Hub on Facebook?

It has been announced that Facebook has pulled together its own team of female experts to help combat women’s safety on Facebook. The social media platform have stated that they believe women should have equal access to all economic opportunity, education and social connections that the internet provides. They’ve taken a comprehensive approach to making their platform a safer place for women. These security changes are applicable to Facebook business pages and groups. Found on gov.uk the Home Secretary has noted that there are increasing reports of abuse and extreme sexism surfacing in the use of online forums, social media platforms and newer apps. The hub hopes to be a place for all security resources that will help keep women safe from online abuse. These resources include tools such as comment control, keyword blockers, video on demand training and new procedures to help the public remove inappropriate content. Amnesty.org has listed some of the main issues that are created from the online harassment of women on social media; apprehension using the internet, a sense of powerlessness and feeling a threat to physical safety. They gathered their statistics from an online survey comprised of women aged between 18-55 in eight different countries. As Facebook is the biggest social media platform with over 2.85 billion users, it is vital that they take the lead in keeping women safe...
Pizza meets the Sound of Music in Domino’s latest advertising campaign

Pizza meets the Sound of Music in Domino’s latest advertising campaign

Domino’s new advertising campaigns aims to capitalise on reunions as restrictions ease. We weren’t sure what was going on when we first saw this ad over the weekend….however it’s stuck in our minds and we rather like it…we just hope all the yodelling doesn’t catch on where we live as everyone yodels “Domino’s round mine?”! The new advert will launch their new group ordering app feature alongside an integrated multi-million-pound campaign, including a TV advert that sees a group of mates yodelling pizza orders to-and-fro across a cityscape timed to mark the return of post-lockdown get-togethers,. The integrated campaign will run for six months in the UK and Ireland, across various formats: TV, digital video, social, out-of-home & radio   Social activity will use the hashtag #DominOhHooHoo to encourage people to take part online by joining a community of yodellers, while a Snapchat lens will similarly enable consumers to participate. David Masterman, VCCP’s creative director, said: “How to cut through in a world where everyone is talking about reunions? We yodel. Domino’s has always brought people together, but after the year we’ve all been through, it means so much more. At long last, it’s time to put out the call.” If you need help creating an integrated marketing or advertising campaign please contact our friendly team...
TV advertising spend expected to increase by 33.1% this year

TV advertising spend expected to increase by 33.1% this year

Advertising spend on linear TV in the US was growing quickly in 2018 (50.7%) and 2019 (36.5%), this was expected to continue through 2020 but the pandemic slowed down this spend which saw just a 7.3% growth. TV ad spend is predicted to pick up this growth pattern this year with a projected increase of 33.1% to $2.85 billion with further predictions showing a 4 billion annual spend by the end of 2023. Linear TV is defined as TV ads delivered via cable and satellite including VOD content accessed through a pay TV login. Though ad spend is growing there are difficulties ahead for TV networks selling ad inventory due to the way viewers are consuming their TV watching. The number of linear TV households in the US are likely to shrink by 4.7% to fewer than 60 million in 2021 because consumers are leaving cable and satellite packages. This will lead to less ad inventory available and TV networks and stakeholders compensating by increasing the share of traditional TV inventory that is addressable and by standardising it’s measurement. Do you need help or advice on television advertising? Get in touch with our friendly team...