The Media Angel – Summer 2019

The Media Angel – Summer 2019

Join us as we look back on our busy summer at The Media Angel! Summer 2019 saw a flurry of activity with our education clients, especially during July and August and the busy results period. It’s been ‘back to school’ for the The Media Angel as this summer we have planned campaigns for a variety of education clients such as; Swansea University, Coleg y Cymoedd, Welsh for Adults and Westbourne School. We loved seeing these campaigns live up and down the country and even on our door-stop in Penarth and Cardiff! The birds and the bees It was also another busy year for the National Botanic Garden of Wales with their summer 2019 campaign, designed and planned by us at The Media Angel! The campaign celebrated all aspects of the Gardens; their Butterfly House, Bee Hives and the new British Birds of Prey Centre. Don’t worry, we also found some time in between our busy campaign schedules to enjoy the heatwave! We’re already busy planning campaigns for 2020! What are your marketing goals? We can help with all aspects of your advertising needs, from planning to design and campaign analysis. Get in touch today to ensure we help you get your messages in the right place, targeting the right people at the right time to make 2020 your best year...
How cinema advertising can work for you

How cinema advertising can work for you

Cinema is the second fastest growing advertising platform behind the internet, a report by WARC shows. How is UK cinema performing? 2019 has been predicted to be a “landmark year” for cinema admissions, with the platform remaining popular particularly with a younger audience. Blockbuster releases like ‘Avengers: Endgame’ took £88.6m at the UK box office, with nearly half of tickets being bought by 16-34 year olds. How does cinema size up against subscription-video-on-demand (SVoD) services like Netflix? James McDonald (Managing Editor at WARC), assured that the “experiential nature of cinema places it in a different bracket to SVoD services” and that when paired with “the exclusivity of box office hits” should ensure that pressure from SVoD services is minimal. What audiences does cinema advertising reach? Cinema advertising is a great platform for reaching a young audience. In a study by Differentology, cinema advertising is the format that 16-34 year olds feel the most positive towards. These consumers feel that cinema offers them “premium, trusted, quality content in a high-attention environment.” Of the ten audience groups identified by DCM Media, 16-34 year old adults are the most prolific cinema audience, with an average of eight visits a year. 64% of them also agree that the cinema experience is not something which can be replicated via TV, laptop or mobile. Research from Kantar Millward Brown has found that among 16-19 year olds, cinema is the most popular traditional advertising medium, with 59% feeling ‘positive about it’ compared to 34% for print, 38% for TV and 50% for outdoor. Are you interested in cinema advertising for your business? Get in touch today....
Streaming catching up to traditional TV viewing

Streaming catching up to traditional TV viewing

Streaming is catching up, but watching programmes on a TV is still the most popular way for UK audiences to watch television. Traditional viewing (which includes catch-up within 28 days), accounts for most TV viewing with an average of 3 hours and 12 minutes per day. However, this does mark a drop of 11 minutes since 2017, and average viewing of streaming services rose to 26 minutes per day last year. Netflix, Amazon Prime Video, Now TV…? The most popular subscription video on demand (SVoD) platforms in the UK are; Netflix,Amazon Prime Video,Now TV andDisney Life The number of UK households signed up to these platforms increased from 39% (11.2 million) in 2018 to 47% (13.3 million) in 2019. Two in five UK adults now consider online video services their main way of watching TV and film. Viewers are also subscribing to more than one SVoD service. Main broadcasters hold their share However, despite this, the five main public broadcasters (BBC One, BBC Two, Channel 4, ITV/STV and Channel 5) held their share of viewing at 52%. The decline of traditional TV viewing is most prevalent in the younger age group (16-24 years old) who have halved the amount of time they spend watching traditional TV since 2010. Younger viewers move away from traditional TV Since 2017, viewing by all people of subscription video on demand (SVoD) and YouTube content has grown. The four and a half hours of total video content watched by 16-34s includes three main components: Live TV (83 mins); YouTube (64 mins) and SVoD (52 mins). For the youngest adults (aged 16-24), the most-watched platform...
How has radio fared in RAJAR Q2 2019?

How has radio fared in RAJAR Q2 2019?

In the second RAJAR survey of 2019, commercial radio has smashed its own record and achieved the highest ever weekly reach. But, how have stations across Wales fared? Local Locally there were a few stations who stood out for not having a good quarter.  One of those was 96.4 FM The Wave who’s reach decreased by 28,000 to 115,000. Their reach % also decreased by 6% to 24%, the biggest drop across all the stations The Media Angel surveyed. Local stations in Swansea also took a hit. Swansea Bay Radio’s reach was down 8,000 to 21,000. Swansea Sound also lost 8,000 in reach, down to 40,000. Capital experience a mixed bag of results. Capital South Wales’ reach increased by 14,000 to 231,000. However, Capital North West and Wales’ reach dropped by 6,000 to 140,000. Although still the largest radio station in Wales, Heart South Wales’ reach also decreased significantly, down 16,000 to 394,000. Kiss (West) and Smooth North West and Wales experience reach losses of 15,000 and 12,000 respectively. The station with the most loyal listeners is Heart South Wales with 8.8 hours per listener. Smooth Radio South Wales saw the biggest drop in listener hours against the stations The Media Angel surveyed, with a decline of 3.8 hours to 7.2 per listener. Radio Pembrokeshire still retains its’ position with the highest weekly reach at 35%, followed by The Wave with 24% and Capital South Wales at 22%. National Across national radio, the biggest loss had to go to Zoe Ball who lost 780,000 weekly listeners from her Radio 2 breakfast show. Zoe Ball took over from Chris Evans...
Our favourite brand partnerships in Netflix’s ‘Stranger Things’

Our favourite brand partnerships in Netflix’s ‘Stranger Things’

Brand partnerships galore help to promote Netflix’s ‘Stranger Things’ third season. Netflix has started partnering with brands to market original shows like ‘Stranger Things’, ‘Glow’ and ‘Queer Eye’. Partnerships have grown since the show debuted. This handy graphic from Business Insider shows how Netflix has introduced major partners into the show’s marketing strategy. Third season partnerships This season has seen partnerships with Baskin-Robbins, Burger King, Coca-Cola, H&M, Lego, Levi’s and Nike. These have helped get Netflix into physical stores. As the third season takes place during summer, it provided the perfect opportunity for Baskin-Robbins, especially as scenes took place in fictional ice-cream store ‘Scoops Ahoy’. The company released custom flavours and a TV advert. Merchandise releases This season, H&M launched a retro collection and Nike teased the release of their ‘Stranger Things Air Tailwind 79 OG Collection’ which mixes iconic design with ‘Stranger Things. imagery. All about the food In the US, focus has been on food partnerships. Burger King released the ‘Upside-Down Whopper’, a reference to the ‘hidden world’ in the show. Available in just 11 stores (another show reference), the brand also renamed themselves ‘Stranger King’ on Twitter and flipped their logo. Coca-Cola re-released the retro ‘New Coke. Ironically, the original drink was taken off sale after just 79 days after a barrage of complaints. However, after featuring in the new season of ‘Stranger Things’, Coca-Cola have released 500,000 cans in the US. Have you spotted these brand partnerships, are they any more in the show you’ve seen? Sources: https://www.campaignlive.co.uk/article/stranger-things-11-best-brand-collabs-series-three/1589953, https://www.businessinsider.com/what-stranger-things-says-about-netflix-marketing-strategy-2019-7?r=US&IR=T,...