Advertisers on broadcast-video-on-demand services enjoy boost from shared viewing

Advertisers on broadcast-video-on-demand services enjoy boost from shared viewing

The way people are watching broadcast-video-on-demand (BVOD) services like ITV Hub or All 4 is changing. More people are now watching with others than alone, meaning that advertisers will benefit from boosted impressions. 70% of BVOD viewing now done on the big screen. In 2019, watching BVOD on a TV set grew by 30%. BVOD also boasts an impressive average view-through rate (where an ad is viewed all the way through to completion) of 97% and advertising within it is always seen full screen, which research conducted by Karen Nelson-Field on behalf of ThinkTV shows has a greater sales impact than ads seen on a smaller proportion of the screen. The Numbers For viewers aged 16-34, 31% of BVOD viewing is spent watching with their partner or spouse. Advertisers can pair this with data which shows how much viewing hours increasing when popular shows are on air. When looking at the first two weeks of June last year, live streaming of ITV2 on devices saw a huge jump – from 5.6 million total minutes per week to a whopping 189.6 million total minutes per week – making ITV Hub the most streamed broadcaster platform for 2 consecutive months. No coincidence, with the last summer season of Love Island starting on 3rd June and ending on 29th July. Positive Brand Experience Shared viewing is also a positive experience and BVOD delivers a highly ‘absorbed’ viewing situation, something which produces greater happiness and engagement with the content. This in turn can have a halo effect on the brands investing in BVOD and result in them being viewed in a more positive light, and with greater brand impact What...
Growth in Users Appetites for Streaming Content

Growth in Users Appetites for Streaming Content

In a competitive streaming services arena, it appears that consumers appetites for different services is growing. As little as 27% of people said they’d drop a current streaming service to switch to a new one. Content variety and availability is important when considering streaming services. 93% of users surveyed, plan on signing up for additional services or continuing to use the streaming service they already use. 40% admitted they’d add new services at a cost whilst 27% said they’d drop their current service to swap to another. According to Peter Katsingris svp, audience insights at Nielsen, “there’s definitely still room for this market to grow” 90% of U.S. consumers have subscribed to at least one streaming service with 30% signed up for 2 and another 30% to 3 or more.  In the 18-34 age category more than half have subscribed to 3 or more streaming services. TV streaming screen time made up about one-fifth of their surveyed TV time. Netflix prominently took a third of streaming time, You Tube 21% , Hulu 12%, Amazon Prime Video 8% and 28% of video streaming time went to other services. Content As variety and availability of content is key to users when choosing streaming channels nearly half said expanding the available content was a reason for subscribing to additional paid video streaming services. 35% of users subscribed to additional channels for particular content or programmes  “What we are seeing here is that the content is really what’s driving the decisions,” said Katsingris, who oversaw the creation of the report. “Content is huge. Content is king.” Streaming price In addition to content, price...
The Media Angel finalist at GO Excellence in Public Procurement Awards 2020

The Media Angel finalist at GO Excellence in Public Procurement Awards 2020

The Media Angel have been announced as a finalist in the Government Opportunities (GO) Excellence in Public Procurement Awards 2020 Wales for their work with Swansea University. The GO Awards Wales celebrates excellence and innovation in all aspects of procurement, recognising outstanding achievement from the public, private and third sectors. The Media Angel have been nominated for their work with Swansea University. The Media Angel join other finalists in the ‘Best Service – Micro and Small Businesses and Third Sector Organisations’ category. Other finalists include Domestic Abuse Safety Unit North Wales, Welshpool Town Council and AutSide Education and Training. The awards categories celebrate achievements in social value, teamwork, service delivery and more. The judging panel for the GO Awards Wales is made up of some of the country’s leading procurement experts, and The Media Angel are delighted that they have recognised their achievement in being selected as a finalist. Mark Roscrow MBE, GO Awards Wales Lead Judge, said: “The GO Awards Wales are highly-prized – year on year the standard of entries is rising. I am looking forward to reviewing this year’s submissions, and I’m delighted to see so many new organisations on the finalists list.” The countdown is on until the awards ceremony on 18th March, held at the Mercure Holland in Cardiff, good luck to all the...
Radio in Wales: RAJAR Q4 2019

Radio in Wales: RAJAR Q4 2019

Although we’re in 2020 it’s time for the last quarterly RAJAR of 2019! Time to see how the radio stations of Wales performed as we left the decade. Top-line Stats 87% of the UK population tune into radio every week, a slight drop from 88%.On average a listener tunes into 20.3 hours of live radio per week. Local Overall, it was a pretty dismal last quarter for the stations we surveyed. In Q3, Heart South Wales’ reach jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. However, in Q4 their reach was down 48,000 to 405,000. Their % reach also fell by 3% to 21%. After a positive Q3, The Wave 96.4 FM’s reach dropped by 23,000 to 114,000 in Q4, bringing them back down to Q2’s figures. Their % reach also fell by 5% to 24%. Kiss (West) experience an increase of reach in Q3, up to 386,000, however in Q4 their reach declined by 27,000 to 359,000. Their reach % dropped marginally by 1%, to 14%. Smooth North West and Wales’ increased by 12,000 to 61,000 however Smooth South Wales’ reach decreased by 20,000 to 77,000. Local stations in Swansea experienced minor decreases. Swansea Bay Radio’s reach decreased by 2,000 to 24,000. Swansea Sound’s reach also declined by 7,000 to 29,000. Capital received mixed results in Wales. Capital South Wales’ reached decreased significantly by 33,000 to 180,000 while Capital North West and Wales increased slightly by 3,000 to 126,000. Capital South Wales’ % reach also declined by 3% to 17%, while Capital North West and Wales remained steady at 12%....
Top Adverts of Superbowl 2020

Top Adverts of Superbowl 2020

We may not really understand Superbowl in the office, but we do know advertising, so we’ve taken a look at our top adverts at Superbowl 2020. Brands looking to capitalise on the 102 million Superbowl 2020 viewers pay around £4.3 million for a 30 second advert – a big price tag, but not too bad considering you’re reaching almost a third of the entire US population. It’s a platform well-known for showing the latest movie trailers, product launches alongside famous faces. This year, viewers were treated to the latest trailers for Black Widow, James Bond and Mulan. Best Tearjerker – Google Home This advert shows how Google can help remember important life moments. Strangest Crossover – Tide Pods x Wonder Woman Most Famous Faces in 60 Seconds – Walmart Featuring characters from Star Wars, Men in Black, Bill and Ted, Flash Gordon and many more. Most Unexpected Song – Audi It may have been seven years since Frozen was released, but that hasn’t stopped Audi using the iconic track in their Superbowl advert, sung by Maisie Williams of Game of Thrones fame. It’s a strange concept to grasp here in the UK, a sporting event whose advertising breaks pull in celebrities such as Jimmy Fallon, John Legend, Martin Scorcese, Ellen DeGeneres, Winona Ryder, Jason Momoa, Gal Gadot, Post Malone, Bill Murray…the list goes on! The Media Angel can help get your brand alongside some of the biggest events of the year, get in touch today to find out...