Commuters contribute £22.8bn to the UK economy per year

Commuters contribute £22.8bn to the UK economy per year

Average weekly spend of UK commuter is £89, amounting to 14% of annual online sales. A major report into commuters’ spending habits, conducted by leading Out-of-Home (OOH) media agency Kinetic and OOH media owner Exterion Media, in partnership with the Centre for Business and Economics Research (Cebr), has revealed that the value of commuter commerce to the UK economy is £22.8 billion per year. In total, this amounts to 14% of annual online spending in the UK. Spend calculated in this latest report includes both products and services purchased via mobile whilst on the move, ranging from clothing to insurance. Across the UK, the typical weekly spend for commuters amounts to £89, rising to £153 a week for commuters in London. Nearly half (43%) of commuters nationally said they made a purchase whilst commuting at least four times a month.  In all regions surveyed, clothing was the most popular purchase, with 76% of those surveyed saying they’d purchased clothes in the past year on their commute. This was followed closely by purchases in health and beauty (71%), activities (69%), and grocery shopping (65%). The research also uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys.  Commuters responded (23% based in London, 18% rest of the UK) that outdoor advertising seen on their commute often reminded them to shop, proving the power of OOH advertising as a significant driving force behind purchases. It also highlights the link between online and offline commerce facilitated by smartphones. If you are interested to see how OOH advertising can help as part of your marketing plans  contact our team at [email protected] or 02921 320200. Source:...
Piccadilly Circus billboards to be bigger and brighter than ever

Piccadilly Circus billboards to be bigger and brighter than ever

After nine months in darkness, the digital billboards in London’s Piccadilly Circus are about to come back bigger and brighter than ever before. Later this month, a new 790-square-metre behemoth of a screen will flash into life for the first time. The screen, which is larger than three tennis courts, packs in almost 11 million pixels at a resolution that’s greater than 4K. The display is the largest of its kind in Europe. More insights Cameras concealed within the screen will track the make, model and colour of passing cars to deliver more targeted adverts. Brands can even pre-program triggers so that specific adverts are played when a certain model of car passes the screen, according to Landsec, the company the owns the screens. More flexibility The giant screen replaces six separate screens that previously wrapped around the buildings at Piccadilly Circus, each one dedicated to a different brand. “This screen can be electronically carved up as opposed to having individual screens,” says Landsec portfolio director Vasiliki Arvaniti. This also means that the entire screen can be taken up by a single advert – something that had been tried on earlier versions of the display, but didn’t really work with six screens of different sizes, made by different manufacturers. “For the first time ever brands will have the opportunity to take over the entire screen,” Arvaniti says. Every ten minutes a single brand will fill the entire screen with a single advert for 30 seconds. Coca-Cola, Hyundai, Samsung and L’Oréal will be the first brands to share the supersize screen.Most of the time, however, the screen will be divided into...
RAJAR: Q4 2018

RAJAR: Q4 2018

The last quarterly results of RAJAR 2018 have been released, and across radio in Wales, with a couple of exceptions the stations haven’t seen many major changes. Read on to find out how listening figures across stations in Wales and the UK have changed, Local It wasn’t a good quarter for Heart with both their South and North Wales stations seeing reach decrease. Heart North Wales fell 28,000, from 146,000 to 118,000. Heart South Wales fell 19,000, from 482,000 to 463,000. However, Heart South Wales has grown from 444,000 listeners from Q2 of 2018. Capital meanwhile saw their reach increase across their North and South stations. Capital South Wales’ reach increased by 14,000 too, from 210,000 to 224,000Capital North West and Wales’ reach increased by 14,000 from 116,000 to 130,000.. It will be interesting to see if their ‘Capital Cash Call’ promotion has boosted their listener hours in Q1 of 2019! 96.4FM The Wave saw a great increase of 22,000 up from 123,000 to 145,000. Nation South Wales also saw their reach increase by 20,000, from 116,000 to 136,000. Radio Pembrokeshire once again maintained the highest % reach with 36%, The Wave at 30% (up 4%) and Heart South Wales at 24% Swansea Bay (Nation Hits) lost the largest amount of listeners, 24%, followed by Heart North Wales with 19%. Other stations such as Radio Ceredigion, Radio Carmarthenshire and Smooth North West & Wales saw little change. National 48.4 million (88%) adults listen to radio every week, 65% of adults listen to commercial radio. Commercial Radio remains ahead of the BBC for an eighth consecutive quarter with weekly reach...
Netflix attributes strong subscriber growth to Birdbox and Bandersnatch

Netflix attributes strong subscriber growth to Birdbox and Bandersnatch

Although Netflix’s latest earnings saw it slightly miss revenue targets, they over-delivered on subscriber growth despite a price hike in the US. The streaming giant boasted revenue of $4.19bn in the closing quarter of 2018, narrowly missing Wall Street’s projected $4.21bn. It will now introduce a US price hike from $11 per month to $13 in the hope of combating its sliding earnings (27% lower year on year). The streaming service added 1.53 million subscribers in the US and 7.31 million internationally, outperforming analyst projections. Despite the optimistic projections, Netflix stock was down by 2.9% after the call. During the period, the company launched Sandra Bullock horror film Birdbox, and it applauded the global response to the film that critics were tepid on. The company claims the movie drew 45 million viewers in its first week and clarified that it counts a ‘view’ as 70% completion. It does not release figures for independent validation, however, and Nielsen has pegged Birdbox viewership to closer to 26 million. Netflix also launched a bold foray into interactive story-telling in the fourth quarter. Chief content officer Ted Sarandos reflected on the launch of Black Mirror tale Bandersnatch. He said: “There have been a few false starts on interactive storytelling in the last couple of decades. And I would tell you that this one has got storyteller salivating about the possibilities. Want to know more about advertising? Send us an email at [email protected] Want to know more about advertising on video on demand? See more here. Source:...
Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 creative trends report highlights how visual aesthetics of the past are far from dead, with top trends echoing old styles. The report is based on Shutterstock’s vast archive of stock images and footage, and year-on-year search increases, which the company used to generate its design and visual predictions for 2019. The report names the top three trends for 2019 as ‘Zine Culture, ’80s Opulence’ and ‘Yesterday’s tomorrow‘ – all of which are nostalgically reminiscent of the past. In addition to top trends, the report outlines eight styles which were popular this year. They include, ‘Tempting Typography,”Kawaii,’ ‘Beyond Plastic’ and ‘Colourful Cartoon Art.’ ‘Zine culture’ reflects the imaginative world of photomontage. It meshes the old, raw artistic practice, with the digital capabilities of today, to create a fresh, uniquely undesigned look. According to Shuttterstock’s search history, the term ‘contemporary art collage’ increased by 1376% this year. ’80’s opulence’ has as much bravado as a Culture Club album cover. According to the report, the term ‘chain print’ is up by 731% and ‘elegance pattern’ searches increased by 1060%. Good taste is forgotten and substituted for an ostentatious clash – from leopard print and snakeskin to peacock feathers and gold chains, all elements of the style compete for attention. ‘Yesterday’s Tomorrow’ is an optimistic redux of early-tech that demonstrates that old is new again. The term ‘synthwave’ has increased by 717%, ‘retrowave’ by 676% and ‘duotone’ by 230%. The style reinstalls futurism aesthetics like bold purple, blue and pink duotone gradients, basic vector graphics and dreamy synth music. Discussing the predictions report, Shutterstock’s chief marketing officer, Lou Weiss, said: “Even the...