Our Blog
Have you considered YouTube for your marketing?
People watch YouTube to shop, to learn, for information, inspiration and entertainment providing such a variety of users that it therefore provides great opportunities for marketers.
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Time to consider TV Sponsorship?
We thought it would be a good idea to re-visit the reasons why these are a really great option for brands to include in their marketing mix.
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Love Island 2021 viewing figures, the best yet
Love island has continued to prove its popularity with the 2021 series averaging 3.3 million TV viewers with a 16% share.
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Consumers look forward to seeing Christmas adverts this year following the pandemic.
After a very different Christmas in 2020 due to the pandemic, it appears we are ready for the return of festive cheer in advertising.
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The Future of Channel 4
Channel 4 will therefore invest a further £50m in content for younger viewers, ranging from “binge-able” drama to current affairs. The new content will appear in the 2023 schedule.
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Advertising Rebound Evident on Linear TV and VOD
ITV saw 115% increase in spend in June 2021 from the first 6 months which saw ad sales rise by 29% with positive predictions for the following next 3 months.
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The Secret Behind Football Stadiums Advertising
Did you know pitchside adverts are different based on channel and location that the viewer is watching from?
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Have you heard about the new Women’s Safety Hub on Facebook?
It has been announced that Facebook has pulled together its own team of female experts to help combat women’s safety on Facebook.
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Pizza meets the Sound of Music in Domino’s latest advertising campaign
Domino’s new advertising campaigns aims to capitalise on reunions as restrictions ease.
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TV advertising spend expected to increase by 33.1% this year
TV advertising predicted to grow in 2021.
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Who spent the most on advertising during 2020?
Find out who spent the most on advertising during 2020 and the forecasts for 2021.
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The best media to be including in your marketing plans right now
Over the next few months, England and Wales will take the first tentative steps out of lock-down restrictions. Find out what how to market to your audiences as their behaviour changes.
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Out-of-home audiences at 73% of pre-COVID levels.
Great news for out-of-home! With children returning to school. and many people returning to the workplace, roadside audience figures are increasing! Audience numbers are now at 73% of pre-COVID levels.
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Working from home creates new radio audience
Nearly half of working adults in the UK are currently working from home [WFH], and 56% of those people listen to commercial radio. This ‘new’ audience of radio listeners is an exciting prospect for advertisers.
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How did video viewing habits change in 2020?
Before 2020, there was a fairly consistent story about TV and video viewing. However as with pretty much every sector, 2020 made a mockery of predicted TV and video trends.
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Video on demand growth stays strong into 2021
Growth in video on demand [VOD] has remained strong into early 2021, as ‘stay at home’ restrictions continue in the UK.
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Good news for outdoor advertising
As we wait for the roadmap out of lockdown to be announced there is good news for OOH advertisers.
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TV viewing increased by 14% in 2020
2020 saw an average growth in TV viewing of 35 minutes a day.
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