Our Blog

The first RAJAR of 2024, Q1 is here!

May 20th, 2024

RAJAR’s first quarterly update of 2024 is here, check out the top stats for the period (January – March 2024)

TikTok new AI rules

May 14th, 2024

AI-generated text, photos, and videos are getting more and more traction as marketers try to find unique ways to differentiate their content from the competition.

The decline of Newspaper circulation

May 2nd, 2024

The last decade has changed how people consume and can access news, with a move away from print and towards digital, the rapid acceleration of mobile technology and social media platforms has contributed to the shift in behaviour.

The relationship between Broadcast TV and Ad recall

April 12th, 2024

We recently read a case study by Think Box that explored the relationship between Broadcast TV and ad recall, here are some of the key takeaways:

Latest UK streaming figures

March 5th, 2024

In the third quarter of 2023, the number of UK households subscribing to video-on-demand services amounted to around 19.3 million.

RAJAR Q4 has now been released!

February 2nd, 2024

RAJAR’s final quarterly update of 2023 is here, check out the top stats for the period (October – December 2023)

All about Gen Z

December 8th, 2023

We’ve been researching and delving into the world of Gen Z, looking into their personalities, habits, behaviours, and media consumption. 

Christmas TV advertising

November 21st, 2023

Traditional Television advertising remains the top media format in 2023 with a predicted £1.5 billion spent on advertising during this year’s golden quarter.

Marketing trends you can’t ignore in 2024

November 10th, 2023

We recently attended a industry webinar on the predicted media and advertising trends for 2024, here are the trends you simply can’t ignore!

Faux Out of home

October 31st, 2023

A new trend is emerging in the constantly changing world of digital marketing that is grabbing attention and challenging our perceptions of what is genuine and what is not.

RAJAR Q3 results are now in!

October 30th, 2023

RAJAR Q3 stats have been revealed!

Here are the top stats from Q3 for the period starting June and ending September.

Data has revealed that the weekly population of all radio listeners has remained the same as Q1 and Q2 in Q3 with 88% and has remained at 49.5 million people.

TV advertising

October 5th, 2023

Television advertising continues to be an effective and impactful method of advertising, TV-focused campaigns outperform those without by 35%; here are some reasons why traditional advertising should remain a part of any marketing mix.

Advertising in Wales

September 25th, 2023

Do you want your brand to be seen by a mass and diverse audience, across Wales?

If so, check out the latest statistics for different advertising media in Wales!

Q4 – The golden quarter

September 19th, 2023

Christmas is less than 100 days away and the build-up during the final quarter of the year is referred to as the ‘Golden Quarter’ since it brings in more revenue than the previous three quarters combined.

Interesting Media Statistics

August 9th, 2023

Do you want your brand to be seen by a mass and diverse audience, at the right time and place?

Check out the latest statistics for different advertising medias!

Streaming services are soaring to the detriment of traditional TV Channels

August 8th, 2023

Traditional broadcasting TV has seen its steepest decline in viewership last year.

Traditional broadcasting viewing numbers have declined from 83% in 2021 to 79% at the end of 2022 (Ofcom, 2022).

RAJAR Q2 stats have been revealed!

August 4th, 2023

A record 39.2 million people are tuning into commercial radio every week, up by 1.3% on the quarter and 8% on the year. 

Barbie and Oppenheimer break cinema records on launch weekend

July 25th, 2023

The weekend has been one of the biggest weekends in cinema history!

Barbie and Oppenheimer have officially broken several box office records.