Our Blog
Coronavirus pandemic has altered radio listener behaviour
Commercial radio listening remains strong as lock-downs continue.
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The Media Angel’s Christmas Charities
There is no denying that 2020 has been a very different and difficult year for everyone. For some people in Wales, it has been even harder, a year filled with anxiety about health, employment, loneliness and not even being able to afford basic necessities such as food.
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‘Shop local’ initiatives boost hyper-local footfall and online traffic
The desire to support small, local, independent businesses this Christmas remains strong in the UK.
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UK to ban all online junk food advertising
The UK government has unveiled plans to implement a ban on online junk food advertising, to tackle the growing obesity crisis. But the new restrictions could have huge consequences for small businesses.
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What will come of Christmas Advertising 2020
Will advertisers deliver a much needed dose of happiness and joy, or will Covid-19 be adding more doom and gloom?
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2020 Christmas Adverts
The Christmas adverts are coming thick and fast now, here are some adverts we’ve spotted so far, which is your favourite?
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Time is running out to plan your festive marketing campaign
It’s time to talk about another ‘C’ word – and one which is fast approaching, with less than 60 days to go! It’s Christmas of course, and time is running out to plan your festive marketing campaign.
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Our top five takeaways from the Festival of Marketing 2020
This year’s Festival of Marketing was a little different to previous years live events at Tobacco Dock in London , nonetheless it was still a week packed with leading industry speakers from Econsultancy, Passionbrand, Gracious Economics, Brandwatch and more! Here are the top five takeaways we learnt.
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Why you should be using linear TV and video on demand in your advertising.
Find out why a mix of linear TV and video on demand is perfect for reaching a broad audience.
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5 Reasons to Combine OOH & Digital Advertising
Five reasons why combining out-of-home and digital advertising creates powerful results.
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3 Tips for Keeping Your Marketing Reactive
These days, it can feel like the rules change every day, each one bringing the risk of a local lock-down and as a result, changing consumer habits.
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New eco-initiative launched for the UK advertising industry.
AdGreen is a fully funded scheme aimed at measuring the carbon footprints of advertising production and helping to reduce emissions to achieve a neutral impact.
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TV advertising is more affordable than ever
Advertising spend across the UK media fell by more than £1bn year on year during the Coronavirus lock-down, but opportunities have been created to help smaller brands get on TV for the first time.
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Ensuring your Christmas marketing plans are COVID-secure
We apologise in advance, but it’s time to talk about it. Christmas is coming, and for brands looking to plan a solid festive campaign, the time is now.
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The power of television and video on demand
At some point in all our lives, we have witnessed the power of television. It can make us cry with sadness, anger, and joy as well as all the emotions in between. As well as being a powerful experience for viewers, television and video on demand is a formidable platform for brands, too.
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The UK is on the move again!
Great news for advertising, the UK is on the move once again. Things aren’t back to normal just yet but the analytics below show that vehicle movement and walking footfall is almost up there with pre-lock-down figures.
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Global leads the UK commercial radio market with 25 million weekly listeners
Although COVID-19 has prevented a RAJAR survey for Q2 of 2020, Global has provided an update of their figures using census data.
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The year of the ‘Staycation’
The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination.
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