Our Blog
RAJAR Q1 2019: The Results
The first quarterly results of RAJAR 2019 have been released, and across Welsh radio, some stations have seen significant drop in reach figures.
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5 Top Creative Print Adverts
Despite the sharp rise in popularity of digital marketing in recent years, print advertising continues to hold a prized place in the hearts and budgets of advertisers.
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5 Most Iconic British Adverts of All Time
Research firm Katnar surveyed over 1000 consumers in the UK to find out what the nation deemed to be the most ‘iconic’ ad and the most ‘heartwarming’ ad of the past 60 years.
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4 Instagram Marketing Trends You Need To Know
In less than a decade since its launch in 2010, Instagram has enjoyed exponential growth, with the platform recently reaching 1bn active monthly users.
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3 Ways in Which Women React Differently to Digital Advertising
There’s very little difference between male and female brains, but there are clearly differences in the way genders respond to advertising.
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8 Reasons to Advertise on Audio
In recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio renaissance.
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Game of Thrones partnerships tease final season
With the final season (breathe) of Game of Thrones almost here, HBO have been making the most of the hype to partner with brands to fund the series. Since product placement isn’t an option in Westeros, brands have had to get more creative than ever to integrate themselves into the world of Game of Thrones.
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New national Capital Breakfast launches across the UK
Global has launched the first networked breakfast show on commercial radio in England, Scotland and Wales with the syndication of Capital Breakfast.
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Lego is Brits’ favourite brand, but Amazon named most ‘relevant’
For the second year in a row, UK consumers have named Lego as their favourite brand. However, when asked to name the company they considered most relevant to their lives, Amazon took the crown.
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The Media Angel recognised at the Drum Marketing Awards 2019
We are thrilled to announce that we received ‘Highly Commended’ at last night’s Drum Marketing Awards 2019.
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Top 5 April Fools’ Day Pranks 2019
It’s that time of year when you spend the morning on social media thinking, is it…or isn’t it? We’ve looked at the five top April Fools’ Day Pranks of 2019.
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How often are people in the room when TV ads are on?
According to a new study from IPG Media Lab, 71 percent of TV commercials are seen by viewers.
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5 Reasons Why You Should Advertise on Radio
Find out more about advertising on radio.
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Is the concept of a sonic logo new?
Pandora became the first major audio streaming platform to adopt a sonic logo, or a tune it hopes consumers will associate with its brand wherever it’s heard. But is the idea of a sonic logo really such a new idea?
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M&S makes TV sponsorship debut
After a tough Christmas period, the retailer looks to change perceptions and target families with a sponsorship of ITV’s Britain’s Got Talent.
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5 Reasons Why You Should Advertise on Video-on Demand
Find out The Media Angel’s five reasons for choosing advertising on video on demand (VOD) services, and how it can benefit your business.
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ITV and BBC push subscription video on demand platform to rival Netflix
The UK’s two biggest broadcasters, ITV and the BBC, are in the final stages of discussions to launch a new subscription video-on-demand streaming service, BritBox, in the second half of the year.
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The Media Angel – Finalists at The Drum Marketing Awards 2019
We are delighted to announce that we have been shortlisted in two categories as finalists in The Drum Marketing Awards 2019.
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