Our Blog
Our top five takeaways from the Festival of Marketing 2020
This year’s Festival of Marketing was a little different to previous years live events at Tobacco Dock in London , nonetheless it was still a week packed with leading industry speakers from Econsultancy, Passionbrand, Gracious Economics, Brandwatch and more! Here are the top five takeaways we learnt.
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Why you should be using linear TV and video on demand in your advertising.
Find out why a mix of linear TV and video on demand is perfect for reaching a broad audience.
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5 Reasons to Combine OOH & Digital Advertising
Five reasons why combining out-of-home and digital advertising creates powerful results.
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3 Tips for Keeping Your Marketing Reactive
These days, it can feel like the rules change every day, each one bringing the risk of a local lock-down and as a result, changing consumer habits.
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New eco-initiative launched for the UK advertising industry.
AdGreen is a fully funded scheme aimed at measuring the carbon footprints of advertising production and helping to reduce emissions to achieve a neutral impact.
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TV advertising is more affordable than ever
Advertising spend across the UK media fell by more than £1bn year on year during the Coronavirus lock-down, but opportunities have been created to help smaller brands get on TV for the first time.
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Ensuring your Christmas marketing plans are COVID-secure
We apologise in advance, but it’s time to talk about it. Christmas is coming, and for brands looking to plan a solid festive campaign, the time is now.
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The power of television and video on demand
At some point in all our lives, we have witnessed the power of television. It can make us cry with sadness, anger, and joy as well as all the emotions in between. As well as being a powerful experience for viewers, television and video on demand is a formidable platform for brands, too.
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The UK is on the move again!
Great news for advertising, the UK is on the move once again. Things aren’t back to normal just yet but the analytics below show that vehicle movement and walking footfall is almost up there with pre-lock-down figures.
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Global leads the UK commercial radio market with 25 million weekly listeners
Although COVID-19 has prevented a RAJAR survey for Q2 of 2020, Global has provided an update of their figures using census data.
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The year of the ‘Staycation’
The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination.
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Gen Z: The Online Generation
Gen Z are perhaps the first generation who have lived their entire lives ‘online’. Gen Z’ers looking to begin university in 2020 were born in 2002, have never lived in a world without Wi-Fi, and grew up immersed in Facebook, Youtube and Instagram.
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Keeping up with out of home audiences post-lock-down
Audiences of OOH return rate is at 74% of pre-covid levels.
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The Media Angel celebrate turning 12
It’s our birthday!
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TikTok Enters BrandZ’s Top 100
TikTok has entered BrandZ’s 2020 top 100 most valuable brand ranking: as its highest new entry at number 79.
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Combining out of home and mobile advertising
The evolution of out of home [OOH] media and mobile advertising has created the perfect combination to add to your media plans. The mixture enables brands to convert brand awareness into store visits, website clicks or purchases, and then optimise accordingly.
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UK advertising industry in June 2020
As the UK enters June, our third month in lock-down, the advertising industry is making slow steps towards a new normal.
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The return of out of home advertising
As lock-down across the UK begins to ease, competition for out of home advertising space is predicted to increase.
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