Our Blog
Demand in OOH advertising grows in the first quarter
August 2nd, 2022
As we all know travel has resumed on a nearly back to normal basis, Airports are busy and international travel is back on the table for us all. This has resulted in huge growth in demand for OOH ad spaces in and around travel hubs.
Read MoreNew Elizabeth Line offers dynamic OOH opportunities
May 27th, 2022
There are a vast number of formats for advertisers to tell their stories with 329 new advertising displays overall on the Elizabeth Line.
Read More89% of the UK listen to Commercial radio every week!
May 24th, 2022
2022 First quarter Rajar has been released. Here are some of the top-line stats we have been looking at…
Read MoreThe power of Brand Characters
May 17th, 2022
Many but not all brands use a character/mascot or recognisable face to help consumers relate to a brand
Read MoreAre you thinking about using Podcasts as part of your advertising strategy?
May 10th, 2022
There has been a huge growth in podcast listening over the last couple of years, whether it’s when exercising, travelling, cooking or just kicking back it’s a convenient, informative and entertaining way of listening to what you are interested in.
Read MoreApril Fools Ad Round Up
April 5th, 2022
April Fools Day nearly passed us by this year…until morning TV news “gaffes” reminded us that here it was again!
Read MoreITV Hits Record Ad Revenue
March 4th, 2022
UK TV giant ITV has reported its full-year advertising revenue which is record for 2021 and painted a very healthy post-pandemic picture across the board.
Read MoreRajar Q4 2021 Results
February 11th, 2022
This is the second Rajar to utilise the new measuring methodology; conducted via an app running that identified radio stations by matching exposure to a stations audio output rather than face to face data gathering.
Read MoreFuture Measurement of TV and Video
January 18th, 2022
As an advertising agency we recognise how imperative reportable measurement of our clients campaigns are.
Read MoreSpotify updates podcast advertising capabilities
January 11th, 2022
As podcast listener numbers increase and the topics available on podcasts broaden, Spotify have launched a new feature to directly engage listeners with brands. CTA (call-to-action) cards.
Read More2022 Trends – Video / Video on Demand
January 10th, 2022
As the lockdown drove up consumption of videos with multi screen usage in most households, advertisers need to keep up with users love of video content.
Read MoreRAJAR Returns!
October 29th, 2021
After 18 months, RAJAR has returned with interesting data highlighting a consumer listenership shift due to the pandemic and a new way of measuring audience figures.
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