Our Blog
The return of out of home advertising
As lock-down across the UK begins to ease, competition for out of home advertising space is predicted to increase.
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RAJAR: Q1 2020
In the last RAJAR to study radio listening before the coronavirus lock-down, how did UK and Welsh radio perform?
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How has the UK’s media consumption changed since lock-down began?
It’s been almost two months since our first blog about how the coronavirus has affected the UK advertising industry, so we thought it was a good moment to take a look at how things stand in May 2020.
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The Media Angel finalists at international marketing awards
The Media Angel are shortlisted as finalists in The Drum Marketing Awards 2020 for our work with Swansea University on their record-breaking 2019 campaign.
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How are our television viewing habits changing?
Since the outbreak of coronavirus in the UK, and the following government restrictions, TV viewing has increased by 24%, according to BARB.
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Higher education marketing during the coronavirus
Marketing for higher education institutions in the UK revolves around the established recruitment cycle; from interest to open day registrations, open day attendees, accepted applications and into the Clearing process. However, due to the outbreak of coronavirus and the subsequent ‘lock-down’, this established cycle has been broken and prospective students are faced with uncertainty about their futures.
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How audio listening is changing
Our recent blogs have covered how the media landscape has changed due to the outbreak of coronavirus, and the subsequent ‘lock-down’. In this blog we’ll be looking more specifically at audio media, not just radio but streaming platforms such as Spotify.
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Radio is stronger than ever
Radio stations are reinventing themselves during the coronavirus pandemic and being rewarded with record online listening figures as a result.
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Our normal is changing, how can your brand change with it?
In this blog, we look at how to strike the right tone and remain relevant during these difficult times.
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Adapting your advertising during the coronavirus
In our previous blog, ‘COVID-19, your marketing and how The Media Angel can help’, we wrote about how the coronavirus is predicted to affect the marketing industry. This week we’re looking at how brands are adapting their advertising and the importance of maintaining a presence when the instinct is to cut back.
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Home-schooling resources
We’ve collated some of our favourite home-schooling resources for keepings the kids entertained but still learning!
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How brands are helping during the Coronavirus
What are brands doing to help during these difficult times?
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COVID-19, your marketing and how The Media Angel can help.
It is important that marketing plans remain agile and responsive in order to reach people as their behaviours change. Find out how COVID-19 is predicted to affect the marketing industry, and how we can help.
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Case Study: The Media Angel help launch new Cardiff Airport route to Glasgow
Cardiff Airport launched their new route to Glasgow today with Loganair. The launch was promoted on Nation Radio Wales with presenters travelling to Glasgow to showcase what the city has to offer.
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Advertisers on broadcast-video-on-demand services enjoy boost from shared viewing
The way people are watching broadcast-video-on-demand (BVOD) services like ITV Hub or All 4 is changing. More people are now watching with others than alone, meaning that advertisers will benefit from boosted impressions.
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Growth in Users Appetites for Streaming Content
In a competitive streaming services arena, it appears that consumers appetites for different services is growing.
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The Media Angel finalist at GO Excellence in Public Procurement Awards 2020
The Media Angel have been announced as a finalist in the Government Opportunities (GO) Excellence in Public Procurement Awards 2020 Wales for their work with Swansea University.
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Radio in Wales: RAJAR Q4 2019
Although we’re in 2020 it’s time for the last quarterly RAJAR of 2019! Time to see how the radio stations of Wales performed as we left the decade.
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