Our Blog
Advertising Rebound Evident on Linear TV and VOD
ITV saw 115% increase in spend in June 2021 from the first 6 months which saw ad sales rise by 29% with positive predictions for the following next 3 months.
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The Secret Behind Football Stadiums Advertising
Did you know pitchside adverts are different based on channel and location that the viewer is watching from?
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Have you heard about the new Women’s Safety Hub on Facebook?
It has been announced that Facebook has pulled together its own team of female experts to help combat women’s safety on Facebook.
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Pizza meets the Sound of Music in Domino’s latest advertising campaign
Domino’s new advertising campaigns aims to capitalise on reunions as restrictions ease.
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TV advertising spend expected to increase by 33.1% this year
TV advertising predicted to grow in 2021.
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Who spent the most on advertising during 2020?
Find out who spent the most on advertising during 2020 and the forecasts for 2021.
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The best media to be including in your marketing plans right now
Over the next few months, England and Wales will take the first tentative steps out of lock-down restrictions. Find out what how to market to your audiences as their behaviour changes.
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Out-of-home audiences at 73% of pre-COVID levels.
Great news for out-of-home! With children returning to school. and many people returning to the workplace, roadside audience figures are increasing! Audience numbers are now at 73% of pre-COVID levels.
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Working from home creates new radio audience
Nearly half of working adults in the UK are currently working from home [WFH], and 56% of those people listen to commercial radio. This ‘new’ audience of radio listeners is an exciting prospect for advertisers.
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How did video viewing habits change in 2020?
Before 2020, there was a fairly consistent story about TV and video viewing. However as with pretty much every sector, 2020 made a mockery of predicted TV and video trends.
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Video on demand growth stays strong into 2021
Growth in video on demand [VOD] has remained strong into early 2021, as ‘stay at home’ restrictions continue in the UK.
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Good news for outdoor advertising
As we wait for the roadmap out of lockdown to be announced there is good news for OOH advertisers.
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TV viewing increased by 14% in 2020
2020 saw an average growth in TV viewing of 35 minutes a day.
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Resilience of the Out of Home audience
Though January has not quite proved to be what we had all hoped as we enter 2021 in a third lockdown, OOH advertising is proving more resilient than in the first lockdown, which is great news for some advertisers.
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New figures indicate that music was crucial in lifting people’s mood during lockdown.
More than 155m albums were bought or streamed in 2020, an increase of 8.2%, according to record label body the BPI.
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Coronavirus pandemic has altered radio listener behaviour
Commercial radio listening remains strong as lock-downs continue.
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The Media Angel’s Christmas Charities
There is no denying that 2020 has been a very different and difficult year for everyone. For some people in Wales, it has been even harder, a year filled with anxiety about health, employment, loneliness and not even being able to afford basic necessities such as food.
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‘Shop local’ initiatives boost hyper-local footfall and online traffic
The desire to support small, local, independent businesses this Christmas remains strong in the UK.
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