Our Blog
Who spent the most on advertising during 2020?
Find out who spent the most on advertising during 2020 and the forecasts for 2021.
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The best media to be including in your marketing plans right now
Over the next few months, England and Wales will take the first tentative steps out of lock-down restrictions. Find out what how to market to your audiences as their behaviour changes.
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Out-of-home audiences at 73% of pre-COVID levels.
Great news for out-of-home! With children returning to school. and many people returning to the workplace, roadside audience figures are increasing! Audience numbers are now at 73% of pre-COVID levels.
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Working from home creates new radio audience
Nearly half of working adults in the UK are currently working from home [WFH], and 56% of those people listen to commercial radio. This ‘new’ audience of radio listeners is an exciting prospect for advertisers.
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How did video viewing habits change in 2020?
Before 2020, there was a fairly consistent story about TV and video viewing. However as with pretty much every sector, 2020 made a mockery of predicted TV and video trends.
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Video on demand growth stays strong into 2021
Growth in video on demand [VOD] has remained strong into early 2021, as ‘stay at home’ restrictions continue in the UK.
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Good news for outdoor advertising
As we wait for the roadmap out of lockdown to be announced there is good news for OOH advertisers.
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TV viewing increased by 14% in 2020
2020 saw an average growth in TV viewing of 35 minutes a day.
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Resilience of the Out of Home audience
Though January has not quite proved to be what we had all hoped as we enter 2021 in a third lockdown, OOH advertising is proving more resilient than in the first lockdown, which is great news for some advertisers.
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New figures indicate that music was crucial in lifting people’s mood during lockdown.
More than 155m albums were bought or streamed in 2020, an increase of 8.2%, according to record label body the BPI.
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Coronavirus pandemic has altered radio listener behaviour
Commercial radio listening remains strong as lock-downs continue.
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The Media Angel’s Christmas Charities
There is no denying that 2020 has been a very different and difficult year for everyone. For some people in Wales, it has been even harder, a year filled with anxiety about health, employment, loneliness and not even being able to afford basic necessities such as food.
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‘Shop local’ initiatives boost hyper-local footfall and online traffic
The desire to support small, local, independent businesses this Christmas remains strong in the UK.
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UK to ban all online junk food advertising
The UK government has unveiled plans to implement a ban on online junk food advertising, to tackle the growing obesity crisis. But the new restrictions could have huge consequences for small businesses.
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What will come of Christmas Advertising 2020
Will advertisers deliver a much needed dose of happiness and joy, or will Covid-19 be adding more doom and gloom?
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2020 Christmas Adverts
The Christmas adverts are coming thick and fast now, here are some adverts we’ve spotted so far, which is your favourite?
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Time is running out to plan your festive marketing campaign
It’s time to talk about another ‘C’ word – and one which is fast approaching, with less than 60 days to go! It’s Christmas of course, and time is running out to plan your festive marketing campaign.
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Our top five takeaways from the Festival of Marketing 2020
This year’s Festival of Marketing was a little different to previous years live events at Tobacco Dock in London , nonetheless it was still a week packed with leading industry speakers from Econsultancy, Passionbrand, Gracious Economics, Brandwatch and more! Here are the top five takeaways we learnt.
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