Our Blog

Demand in OOH advertising grows in the first quarter

August 2nd, 2022

As we all know travel has resumed on a nearly back to normal basis, Airports are busy and international travel is back on the table for us all. This has resulted in huge growth in demand for OOH ad spaces in and around travel hubs.

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New Elizabeth Line offers dynamic OOH opportunities

May 27th, 2022

There are a vast number of formats for advertisers to tell their stories with 329 new advertising displays overall on the Elizabeth Line.

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89% of the UK listen to Commercial radio every week!

May 24th, 2022

2022 First quarter Rajar has been released. Here are some of the top-line stats we have been looking at…

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The power of Brand Characters

May 17th, 2022

Many but not all brands use a character/mascot or recognisable face to help consumers relate to a brand

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Are you thinking about using Podcasts as part of your advertising strategy?

May 10th, 2022

There has been a huge growth in podcast listening over the last couple of years, whether it’s when exercising, travelling, cooking or just kicking back it’s a convenient, informative and entertaining way of listening to what you are interested in.

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April Fools Ad Round Up

April 5th, 2022

April Fools Day nearly passed us by this year…until morning TV news “gaffes” reminded us that here it was again!

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ITV Hits Record Ad Revenue

March 4th, 2022

UK TV giant ITV has reported its full-year advertising revenue which is record for 2021 and painted a very healthy post-pandemic picture across the board.

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Rajar Q4 2021 Results

February 11th, 2022

This is the second Rajar to utilise the new measuring methodology; conducted via an app running that identified radio stations by matching exposure to a stations audio output rather than face to face data gathering.

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Future Measurement of TV and Video

January 18th, 2022

As an advertising agency we recognise how imperative reportable measurement of our clients campaigns are.

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Spotify updates podcast advertising capabilities

January 11th, 2022

As podcast listener numbers increase and the topics available on podcasts broaden, Spotify have launched a new feature to directly engage listeners with brands. CTA (call-to-action) cards.

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2022 Trends – Video / Video on Demand

January 10th, 2022

As the lockdown drove up consumption of videos with multi screen usage in most households, advertisers need to keep up with users love of video content.

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RAJAR Returns!

October 29th, 2021

After 18 months, RAJAR has returned with interesting data highlighting a consumer listenership shift due to the pandemic and a new way of measuring audience figures.

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