Our Blog
Adapting your advertising during the coronavirus
In our previous blog, ‘COVID-19, your marketing and how The Media Angel can help’, we wrote about how the coronavirus is predicted to affect the marketing industry. This week we’re looking at how brands are adapting their advertising and the importance of maintaining a presence when the instinct is to cut back.
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Home-schooling resources
We’ve collated some of our favourite home-schooling resources for keepings the kids entertained but still learning!
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How brands are helping during the Coronavirus
What are brands doing to help during these difficult times?
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COVID-19, your marketing and how The Media Angel can help.
It is important that marketing plans remain agile and responsive in order to reach people as their behaviours change. Find out how COVID-19 is predicted to affect the marketing industry, and how we can help.
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Case Study: The Media Angel help launch new Cardiff Airport route to Glasgow
Cardiff Airport launched their new route to Glasgow today with Loganair. The launch was promoted on Nation Radio Wales with presenters travelling to Glasgow to showcase what the city has to offer.
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Advertisers on broadcast-video-on-demand services enjoy boost from shared viewing
The way people are watching broadcast-video-on-demand (BVOD) services like ITV Hub or All 4 is changing. More people are now watching with others than alone, meaning that advertisers will benefit from boosted impressions.
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Growth in Users Appetites for Streaming Content
In a competitive streaming services arena, it appears that consumers appetites for different services is growing.
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The Media Angel finalist at GO Excellence in Public Procurement Awards 2020
The Media Angel have been announced as a finalist in the Government Opportunities (GO) Excellence in Public Procurement Awards 2020 Wales for their work with Swansea University.
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Radio in Wales: RAJAR Q4 2019
Although we’re in 2020 it’s time for the last quarterly RAJAR of 2019! Time to see how the radio stations of Wales performed as we left the decade.
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Top Adverts of Superbowl 2020
We may not really understand Superbowl in the office, but we do know advertising, so we’ve taken a look at our top adverts at Superbowl 2020.
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ITV build on 2019 growth with rival to Sky Adsmart
ITV’s answer to Sky Adsmart will launch in February 2020, allowing brands to combine ITV’s first-party data with their own, and monitor and optimise campaigns in real-time.
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Top TV over Christmas
There were plenty of Christmas specials to choose from over the festive period, but who won the fight for viewers?
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Find out why BrewDog’s new advert was banned
If you are thinking about giving up alcohol in the New Year, you’ll be pleased to know that there are lots of companies out there making alcohol free drinks that taste just as good as the real thing!
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The cutest Christmas advert this year only cost £100 to make!
Welsh hardware shop produce this year’s most heart-warming Christmas advert.
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What did we get up to in November?
the year (and decade) almost draws to a close, we have a look back at the month that was, November 2019.
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Will Disney+ be able to disrupt Netflix?
Disney+ is set to launch in the UK on 31st March 2020, does this spell the end for Netflix domination of the streaming market?
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The 2019 Christmas adverts have started!
We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far…
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The latest Rajar, Q3 2019
In the last RAJAR survey of 2019, how have stations across Wales and nationally fared?
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