National Botanic Garden of Wales

Another successful advertising campaign ran over the school summer holidays to encourage visitors to National Botanic Garden of Wales. The National Gardens needed to market their new British Bird Of Prey Centre which showcased thrilling displays by brilliant birds such as eagles, hawks, owls, falcons kites and kestrels. 

Along with the stunning tropical Butterfly House, the straw bale maze, the new play park, 100 days of family activities and water zorbing, this new attraction made the Botanic Garden the must-see attraction over the summer.

With such exciting displays and attractions to publicise, our job was made easier to find the appropriate media to fit and encourage their family target market to visit! The weather sponsorship on Heart Radio ensured that their message was targeted at the right time frequently to the right target market. Primary Times was utilised for West and South Wales targeting, ensuring that parents and children would respond to their eye catching artwork, which was also extended across buses and 6 sheets for huge reach and impact. Washrooms in service stations down the M4 corridor engaged motorists looking for activities to do over the summer holidays whilst targeted advertising could be found on-line.

The results of this campaign enhanced footfall figures by 45% to National Botanic Garden of Wales, building further on their successes of their previous multi media campaigns.

If you need help with any of your marketing campaigns, then please contact The friendly team at The Media Angel on standout@themediaangel or 02921 320200. #LoveMarketing.

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