National Botanic Garden of Wales
Another exciting brief landed on our desks for National Botanic Garden of Wales Easter campaign. We have been tasked with promoting their Easter messages including meeting meerkats, skunks, tarantulas and a giant python! All targeted to encourage families with children to visit the garden and enjoy all it had to offer.
The campaigns brilliantly colourful, visual artwork again promoted their Butterfly House (Plas Pili Pala) and was represented well through the media chosen, such as takeovers on Wales On Line, 48 sheets and bus streetliners in targeted key areas within easy driving distance of the gardens. Their exotic animal radio advert on The Wave brought to life the “meet a meerkat” message.
The Garden have again offered their botanic boomerang deal, allowing anyone buying a full-price ticket to the gardens between Easter and the end of December a free of charge visit for seven days after their initial visit…as many times as they like.
Following a highly successful summer campaign and jointly winning CIM Advertising Campaign of the Year 2016, we are pleased that they have continued their success by doubling their footfall year on year in April 2017!
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