Global leads the UK commercial radio market with 25 million weekly listeners

Global leads the UK commercial radio market with 25 million weekly listeners

This quarter RAJAR have released information that door to door audience surveys were not possible during Q2 2020 due to Covid-19. RAJAR numbers are still based on the Q1 surveys, but run on a 12 month roll to provide a larger sample. They also include up to date census data. The figures below are based on this data. Heart- Heart remains the UK’s biggest commercial radio brand with 9.6 million people tuning in every week. Capital- Capital remains the UK’s no.1 hit music brand with 7.9 million weekly listeners. LBC- Leading Britain’s Conversation, LBC reaches 2.7 million listeners across the UK each week. Capital XTRA- Capital XTRA reaches a huge 1.9 million people across the UK every week. Smooth- Smooth is the UK’s third largest commercial radio brand with 5.7 million tuning in each week. Classic FM- Classic FM again cements its position as the UK’s most popular classical music station with 5.5 million weekly listeners. Radio X- Nationally, Radio X reaches 1.7 million listeners every week. Gold- Gold reaches an audience of more than 1.3 million listeners every week Ashley Tabor-King OBE, Founder & Executive President of Global, said: “I’m incredibly proud that Global brands continue to lead the commercial radio market with the top 4 UK commercial stations, Heart, Capital, Smooth and Classic FM. Over the past 4 months, as the world has gone through incredibly challenging times, people’s daily habits have shifted and we have all made huge adaptations in our lives. However, radio has remained a constant source of information, entertainment, company and comfort. If you need help with a Radio Campaign, please contact one...
The year of the ‘Staycation’

The year of the ‘Staycation’

The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination. Now is the time to go outdoors! Outdoor advertising in the UK is on the up! The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres. £48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy* OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field) OOH campaigns see 47% uplift in sales activity effects V’s non users Whatever your message, we are here to help… Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising. If you would like to book an outdoor media campaign or more, contact our friendly team here- [email protected] Source: Parkdean Resorts’ 2020...
Gen Z: The Online Generation

Gen Z: The Online Generation

Gen Z are perhaps the first generation who have lived their entire lives ‘online’. Gen Z’ers looking to begin university in 2020 were born in 2002, have never lived in a world without Wi-Fi, and grew up immersed in Facebook, Youtube and Instagram. They stand up for, are passionate about and are activist in their beliefs. They are hyper aware, information rich and digitally obsessed. Engagement with social media is key as they don’t have to filter their beliefs and will always find their own “tribe” of like-minded thinkers, creating change and being revolutionary. There is no excuse for this generation not to understand or to be ignorant about any topic with accessible information at their fingertips. This generation resonates with causes such as….BLM, veganism, the environment, sustainability, corporate responsibility, our carbon footprint, ethical purchasing, dealing with grief and understanding mental health issues. They will reward and recognise brands only if the brand is felt to have earned it. You’ve got to be quick to appeal to Gen Z TikTok appeals to Gen Z because it emphasizes short-form video content, it’s easy to use and it’s even easier to go viral on the app than on other more established social media platforms. It feeds in perfectly to Gen Z’s desire for creativity and entrepreneurship with mobile content that has to be personal, shareworthy, relatable, hyper relevant and interactive. Gen Z’s overall top 10 brands… NetflixYoutubeSpotifyAmazonGoogleInstagramAppleMcdonaldsCadburysSnapchat Gen Z video consumption stats… 3 hours 19 mins on average spent on watching mobile videos.2 hours 46 mins on average spent watching TV.8 in 10 say video has helped them cope during COVID-19.70%...
Keeping up with out of home audiences post-lock-down

Keeping up with out of home audiences post-lock-down

Audiences of OOH return rate is at 74% of pre-COVID levels. With Shopping centres now open across the UK and the hospitality sector re-opening too, levels are expected to rise to 50% expanding the OOH audience further. Insights have shown that 2 in 3 people have travelled by car with 79% more drivers on the road, with a roadside audience rate of return up 76%. England’s high street footfall increased by 20% as hospitality sector reopened, 12 million people visited high street shops and £197 million has been spent on the first weekend of pubs opening on “Super Saturday”. Shopping Centres’ audience has been growing 10% week on week and is the no.3 most looked forward to activity by the public.  81% of people have said they would visit shopping centres more or the same as prior to lockdown with 63% spending as much or more than before. From 6th July a full service rail timetable was reintroduced and social distance rules altered to 1 metre ensuring a rail service capacity running at 60%. This coupled with the hospitality sector re-opening meaning the return to work for 1 million furloughed workers has helped increase the OOH audiences. While audiences grow due to restrictions being lifted, insights have also indicated that 140% of Brits are staying in their local area rather than visiting city centres,  (Google Mobility Data). Start your out of home campaign today These OOH insights have been monitored with radar mobile technology audience proximity...
TikTok Enters BrandZ’s Top 100

TikTok Enters BrandZ’s Top 100

TikTok has entered BrandZ’s 2020 top 100 most valuable brand ranking: as its highest new entry at number 79. Valued at $16.9bn, TikTok is ahead of Uber, Adidas and Pepsi (no’s 85, 92 and 99 respectively). TikTok also features in BrandZ’s top 10 for media and entertainment brands. Downloaded over 1.5 billion times with 800 million active users worldwide it is no surprise that brands are vying to be associated with TikTok, particularly as it’s one of the most popular social media platforms for Gen Z users. “TikTok as a brand hasn’t been around for very long at all, but it’s already seen as incredibly creative,” says BrandZ’s global head of research, Martin Guerrieria. “If your brand is seen as being more creative than your competition, that’s a huge driver in value.” Other social media platforms feature highly in BrandZ’s top 100 with Instagram at number 29 ($41.5bn), You Tube 37 ($37bn) and LinkedIn 43 ($29.9bn) Within the specific ranking for the media and entertainment sector, Instagram had the highest growth in brand value, placing at number 24 with a 47% increase in brand value to $41.5bn, ahead of Netflix (number 26, $45.9bn), up 34% this year. BrandZ saw social brands appearing in their top 100 in 2011 with Facebook placed at number 35 and a new entry with a 246% value increase from the previous year up to $19.1bn. 2014 saw LinkedIn enter the Top 100 in 2014 at number 78 and Instagram joined them in 2018 with a placement at 91, increasing to number 44 in 2019 becoming 2019’s fastest riser. Now Facebook resonates less well with...
Combining out of home and mobile advertising

Combining out of home and mobile advertising

The evolution of out of home [OOH] media and mobile advertising has created the perfect combination to add to your media plans. The mixture enables brands to convert brand awareness into store visits, website clicks or purchases, and then optimise accordingly. OOH media is a constant part of everyday life, it reaches a wide audience at multiple times of their daily lives. It is great for giving brands high coverage while building awareness. Mobile advertising offers opportunities for a more personalised approach, the ability to target specific audiences and gather relevant performance data. By combining these two mediums, we can amplify their individual impact. OOH builds awareness and brand recall, while mobile provides measurable data and engagement. Engage through two channels A challenge of OOH advertising is the lack of engagement with the viewer, they can’t click the advert, or visit a webpage seamlessly for more details. However, we can target the mobile devices of consumers who are near you OOH locations, doubling up the message and giving them a way to directly engage. Using mobile to measure effectiveness Using mobile also gives brands a chance to measure OOH campaigns’ effectiveness. With users’ consent, location data can be used to measure the number of people who have spent time near OOH ads and in a relevant store within a precise time frame. Tests between S4M and JCDecaux show that combining OOH and mobile increases visits to physical store locations by 2.5 times compared to those two channels activated separately – making it a good solution to entice consumers into physical brick-and-mortar stores. Harness the power of OOH and mobile...