The cutest Christmas advert this year only cost £100 to make!

The cutest Christmas advert this year only cost £100 to make!

We love this video! Tom Jones, a Welsh shop owner and his two year old son Arthur starred in this heart-warming advert to try and encourage people to shop local. Hafod Hardware in Rhayader, Powys, has been making festive adverts for several years. This year’s ad sees Arthur setting up the shop along with members of his family. The family have been overwhelmed by the response and feed back to the advert. The video has received over 2.4 million views in the first 10 days! Proving you don’t need a big budget to get noticed. It also has a great message to shop local. #BeAKidThisChristmas 2019’s Christmas Adverts If you’d like to create a video advert give us a call on 02921 320 200 or email...
The 2019 Christmas adverts have started!

The 2019 Christmas adverts have started!

We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far… Very One of the first adverts to appear on our screens this year, was Very’s. We think it’s a great start to the Christmas advert season! Argos For the first time in almost a decade, Argos is putting their paper catalogue at the centre of their Christmas campaign. Amazon The singing boxes are back! This year to the tune of Solomon Burke’s classic track, Everybody Needs Somebody to Love. Smirnoff Smirnoff have kicked off the party season with their cheeky advert featuring Laverne Cox, here’s to not-so-Silent Nights! Walkers It doesn’t get more festive than Mariah Carey, who finds herself in a tussle for the last bag of Walkers in this ad. Aldi Will Kevin the Carrot defeat the Leafy Blinders? M&S Featuring the choir from Ysgol Gynradd Gymraeg Llwyncelyn in Porth, Rhondda, Paddy McGuinness and Emma Willis, this advert features some of M&S’ festive offerings. IKEA This is giving us Stormzy-vibes, is there a full-length version of the song? Asking for a friend. Sainsbury’s In this (true) tale, we follow the story of Nicholas the Sweep in Victorian London. John Lewis IT’S...
The latest Rajar, Q3 2019

The latest Rajar, Q3 2019

In the last RAJAR survey of 2019, how have stations across Wales and nationally fared? Top line Stats 88% of the UK population tune into radio every week. On average a listener tunes into 20.4 hours of live radio per week. 59% of listeners tune in at home 25% in a vehicle and 16% at work/elsewhere. The Rajar data also shows large parts of the British public are discovering podcasts, with 8.4 million saying they listened to them, up from 6 million at the same time last year. Up 40% year on year Local In the last Rajar of 2019, the stations surveyed by The Media Angel saw a range of results. Heart South Wales turned around their fortunes. In Q3, their reach has jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. Q2 their reach was down to 394,000.  The Wave 96.4 FM reversed the decline with a jump in reach to 137,000. Their % reach was also up, to 29%. Up from 115,000 and 24% reach. Kiss (West) was another station who experience a decline in reach in Q2 but in Q3 their reach has increased by 29,000 to 386,000. Smooth North West and Wales’ reach was down again by 27% to 49,000. However, Smooth South Wales’ reach increased by 16,000 to 97,000. Local stations in Swansea experienced a mixed bag. Swansea Bay Radio’s reach increased by 5,000 to 26,000. Up 36%. However, Swansea Sound’s reach declined 10% to 36.000. It was a bad quarter for Capital, as both their North West and Wales and South Wales stations experienced declines...
The fight for our digital listening hours has begun

The fight for our digital listening hours has begun

Mediatel’s ‘The Future of Audio’ conference has seen several brands stake a claim in the digital audio future. 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. Spotify looks to take on traditional in-car live radio Spotify has announced plans to launch driving playlists and increase investment in podcasts in a move to demonstrate they are ‘absolutely focused’ on growing their share of in-car listening. Currently, the most common type of in-car audio consumption is via FM/AM or DAB live radio. Only 8% of those surveyed in Ofcom’s Media Nations 2019 report listen to music via a streaming service, and only 4% listen to podcasts. However as in-car media systems such as Apple Carplay and smart voice assistants such as Siri and Bixby improve, it will be even easier for consumers to listen to their own music and podcasts in-car. Bauer to build on digital growth Another brand to embrace digital growth is Bauer Media. Their digital station, KISSTORY, is now the largest digital radio station in the UK with over 14 million users. 2019 has also seen successful debuts from Country Hits Radio and Scala Radio. Chief Revenue Officer for Bauer Media, Simon Kilby, outlined how the current trend of in podcasting, DAB, and the rise of online listening matched growth in connected cars, 5G and smart speakers. Commercial radio is in its fifth consecutive year of growth and captures 36m listeners each week in the UK and since 2015,...
Love Island audience grows 10% year on year

Love Island audience grows 10% year on year

After another record breaking year, Love Island continues to be at heart of the nation’s conversation. This year saw the biggest series yet of Love Island with a total average audience of 5.6million viewers. Quick Stats +546% Love Island’s TV audience has grown +546% since Series 1, and +10% year on year. 8 million Love Island was the most talked about TV series of the year, generating 8 million tweets. The most watched programme of the year for 16-34 adults. The biggest show on ITV2 ever. 3 million Love Island’s Instagram hit 3m followers, becoming the biggest reality TV account, beating Keeping Up with the Kardashians. What does it mean for brands? Love Island 2019 brand partners saw an increase of 15% in brand awareness. Love Island 2019 brand partners experienced a 19% increase in brand consideration. Love Island online brand partners experienced a 20% uplift in unique search visits in 2019. If you’d like to advertise your brand amongst Love Island, or any other popular program, then get in touch with our friendly team at The Media Angel on [email protected] You’ll be pleasantly surprised at how affordable it could...
How are audiences consuming media in 2019?

How are audiences consuming media in 2019?

As the platforms we can use to consume media increase, the competition for our attention increases. The latest Touchpoints research provides insight into current media consumption patterns and how they are changing. Access all hours We spend 8 hours and 8 minute per day consuming media, this is less than a 1% increase from 2018. 94% of adults consume two or more media platforms in the same half hour each week. Peak times for media consumption Peak times for reading news brands are still in the morning and around lunchtime. Digital media content is accessed throughout the day and we are exposed to out of home as we travel around. Peak times for watching television/video and cinema are still in the evening. Media consumption by weekly reach and hours OOH is the second largest medium with a weekly reach of 100% and 3 hours and 1 minute per day of exposure. Radio/audio takes third place with a weekly reach of 91% and average daily hours of 2 hours and 23 minutes. Year on year, radio/audio has maintained its reach but increased average daily hours from 2 hours 18 minutes in 2018 to 2 hours 23 minutes in 2019, an increase of 4%. Listening to online streaming services e.g. Spotify, Apple Music etc. has shown significant growth in 2019 with adult weekly reach now standing at 33% (28% in 2018). 15 – 34s reach is now 57% (up from 51% in 2018). Social networking/messaging is now the fourth largest medium for adults with 80% weekly reach (down from 87% in 2018) and average hours a day of 2 hours and...