ITV build on 2019 growth with rival to Sky Adsmart

ITV build on 2019 growth with rival to Sky Adsmart

ITV’s answer to Sky Adsmart will launch in February 2020, allowing brands to combine ITV’s first-party data with their own, and monitor and optimise campaigns in real-time. Planet V, announced in November 2019, will allow advertisers more control of their video on demand services. Kelly Williams, managing director of commercial at ITV, said: “Planet V is a significant step forward for us, meeting the widening demands of advertisers and bringing ITV’s unparalleled combination of mass simultaneous reach and targeted advertising. It will be a continually evolving platform, providing the very best frictionless, data-driven buy, in a premium, brand-safe environment, for our clients.” This latest development adds to ITV’s growth in 2019, with viewing hours increasing by 13%. ITV also reached 500m hours of viewer consumption, after meeting its 30m users target two years early.  ITV’s top shows of 2019 included: Love IslandCoronation StreetEmmerdale I’m a Celebrity… Get Me Out of Here! The Only Way is Essex and the Rugby World Cup Want to see your advert alongside some of the biggest TV moments of 2020? Get in touch with our friendly team today. Sources: https://www.thedrum.com/news/2019/11/12/itv-unveils-addressable-tv-ad-solution-planet-v-sky-adsmart-alternative ,...
Find out why BrewDog’s new advert was banned

Find out why BrewDog’s new advert was banned

If you are thinking about giving up alcohol in the New Year, you’ll be pleased to know that there are lots of companies out there making alcohol free drinks that taste just as good as the real thing! Although Brewdog’s recent advertising campaign has been banned for alluding to a swearword, they are committed to providing an alcohol-free alternative. BrewDog are hosting an alcohol-free festival in London catering to consumers’ changing habits. At the one-day festival on 11 January, there will be talks, tutored tasting sessions and a chance for visitors to meet the brewers and producers of alcohol-free beers and spirits. BrewDog said it wanted to prove that “alcohol-free does not equate to taste-free”. Alcohol will not be available at the free ticketed event. Good luck with your dry January if its something you are thinking of doing. If you are going to start a marketing campaign in the New Year (Hopefully one that won’t be banned but still stand out) why not give us a call and see how we can help? The Media Angel – 02921 320...
The cutest Christmas advert this year only cost £100 to make!

The cutest Christmas advert this year only cost £100 to make!

We love this video! Tom Jones, a Welsh shop owner and his two year old son Arthur starred in this heart-warming advert to try and encourage people to shop local. Hafod Hardware in Rhayader, Powys, has been making festive adverts for several years. This year’s ad sees Arthur setting up the shop along with members of his family. The family have been overwhelmed by the response and feed back to the advert. The video has received over 2.4 million views in the first 10 days! Proving you don’t need a big budget to get noticed. It also has a great message to shop local. #BeAKidThisChristmas 2019’s Christmas Adverts If you’d like to create a video advert give us a call on 02921 320 200 or email...
The 2019 Christmas adverts have started!

The 2019 Christmas adverts have started!

We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far… Very One of the first adverts to appear on our screens this year, was Very’s. We think it’s a great start to the Christmas advert season! Argos For the first time in almost a decade, Argos is putting their paper catalogue at the centre of their Christmas campaign. Amazon The singing boxes are back! This year to the tune of Solomon Burke’s classic track, Everybody Needs Somebody to Love. Smirnoff Smirnoff have kicked off the party season with their cheeky advert featuring Laverne Cox, here’s to not-so-Silent Nights! Walkers It doesn’t get more festive than Mariah Carey, who finds herself in a tussle for the last bag of Walkers in this ad. Aldi Will Kevin the Carrot defeat the Leafy Blinders? M&S Featuring the choir from Ysgol Gynradd Gymraeg Llwyncelyn in Porth, Rhondda, Paddy McGuinness and Emma Willis, this advert features some of M&S’ festive offerings. IKEA This is giving us Stormzy-vibes, is there a full-length version of the song? Asking for a friend. Sainsbury’s In this (true) tale, we follow the story of Nicholas the Sweep in Victorian London. John Lewis IT’S...
The latest Rajar, Q3 2019

The latest Rajar, Q3 2019

In the last RAJAR survey of 2019, how have stations across Wales and nationally fared? Top line Stats 88% of the UK population tune into radio every week. On average a listener tunes into 20.4 hours of live radio per week. 59% of listeners tune in at home 25% in a vehicle and 16% at work/elsewhere. The Rajar data also shows large parts of the British public are discovering podcasts, with 8.4 million saying they listened to them, up from 6 million at the same time last year. Up 40% year on year Local In the last Rajar of 2019, the stations surveyed by The Media Angel saw a range of results. Heart South Wales turned around their fortunes. In Q3, their reach has jumped up 59,000 to 453,000, the biggest increase of all the stations The Media Angel surveyed. Q2 their reach was down to 394,000.  The Wave 96.4 FM reversed the decline with a jump in reach to 137,000. Their % reach was also up, to 29%. Up from 115,000 and 24% reach. Kiss (West) was another station who experience a decline in reach in Q2 but in Q3 their reach has increased by 29,000 to 386,000. Smooth North West and Wales’ reach was down again by 27% to 49,000. However, Smooth South Wales’ reach increased by 16,000 to 97,000. Local stations in Swansea experienced a mixed bag. Swansea Bay Radio’s reach increased by 5,000 to 26,000. Up 36%. However, Swansea Sound’s reach declined 10% to 36.000. It was a bad quarter for Capital, as both their North West and Wales and South Wales stations experienced declines...
The fight for our digital listening hours has begun

The fight for our digital listening hours has begun

Mediatel’s ‘The Future of Audio’ conference has seen several brands stake a claim in the digital audio future. 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. Spotify looks to take on traditional in-car live radio Spotify has announced plans to launch driving playlists and increase investment in podcasts in a move to demonstrate they are ‘absolutely focused’ on growing their share of in-car listening. Currently, the most common type of in-car audio consumption is via FM/AM or DAB live radio. Only 8% of those surveyed in Ofcom’s Media Nations 2019 report listen to music via a streaming service, and only 4% listen to podcasts. However as in-car media systems such as Apple Carplay and smart voice assistants such as Siri and Bixby improve, it will be even easier for consumers to listen to their own music and podcasts in-car. Bauer to build on digital growth Another brand to embrace digital growth is Bauer Media. Their digital station, KISSTORY, is now the largest digital radio station in the UK with over 14 million users. 2019 has also seen successful debuts from Country Hits Radio and Scala Radio. Chief Revenue Officer for Bauer Media, Simon Kilby, outlined how the current trend of in podcasting, DAB, and the rise of online listening matched growth in connected cars, 5G and smart speakers. Commercial radio is in its fifth consecutive year of growth and captures 36m listeners each week in the UK and since 2015,...