Video on demand growth stays strong into 2021

Video on demand growth stays strong into 2021

Growth in video on demand [VOD] has remained strong into early 2021, as ‘stay at home’ restrictions continue in the UK. Sky VOD is up 40% year-on-year, with boxset bingeing and news driving the increase. Entertainment viewing is up 33% year-on-year, with news up 23% as people continue to want to stay abreast of changing guidelines. Watching during the daytime, and on televisions, has also increased. Daytime VOD Viewing in 2020 increased by +60% y-o-y and television VOD viewing now accounts for more than 1 in 10 of all minutes viewed for Sky individuals. There has never been a better time to include video on demand in your marketing plans. The wealth of targeting opportunities suit any budget, and reporting helps track performance. The Media Angel can target VOD campaigns using location, postcode, age, gender, affluence, families with children, home owners, car owners pet owners, and so many more! If you’d like to find out more about including video on demand into your marketing campaigns, get in touch with our friendly...
Good news for outdoor advertising

Good news for outdoor advertising

As we wait for the roadmap out of lockdown to be announced there is good news for OOH advertisers. Roadside traffic across the UK is increasing which means roadside audience levels are climbing too, showing a figure of 74% vs January 2020. Audience levels are growing in all environments, now at 57% compared to March 2020 and is up 19 percentage points.Supermarket OOH audience levels are at 65% with visits to supermarkets at 79% of average.Residential areas are at 63%OOH continues to deliver broadcast reach of +90%.As restrictions relax allowing meetings outside, mobility to parks has increased by 14% at 87% of normal and mobility in residential areas remains stable. Roadside traffic across the UK has increased +4% WoW, now 95% of normal. Due to travel restrictions audiences have been visiting local areas more frequently than bigger cities which has meant a quicker rate of return in smaller towns than bigger cities. 67% of people are feeling more positive due to the vaccine and 87% of people plan to go out of doors at least twice a...
TV viewing increased by 14% in 2020

TV viewing increased by 14% in 2020

2020 saw an average growth in TV viewing of 35 minutes a day. Unsurprisingly, lockdowns were the driving force across all age groups with average watching time in 2020 being 4 hours 37 minutes. The 16-24 year age group increased by 23 minutes compared to the previous year and the largest growth age group was the 25-29 year olds. The breakdown of viewing habits highlights the increasing popularity of viewing programmes at your own leisure with On demand viewing up by 48% in total and news and sports sky channel consumption via You Tube considerably up. TV set viewing was up by 14%.   2020 saw Sky Sports best Christmas performance ever up 362,000 YoY (22%)1.8 million watched the Boxing Day football fixtures.You Tube encouraged further reach of the Sky Sports channels with 137.5m views.Sky News reach increased to 13.2 million (up 26%) in December.Both week day and weekend stats indicate viewing times are up equally in December YoY by 16% If you would like to take advantage of increasing viewing time on TV or the growth in audience of Video On demand, please contact our experienced team who will be able to help you target this growing...
Resilience of the Out of Home audience

Resilience of the Out of Home audience

Though January has not quite proved to be what we had all hoped as we enter 2021 in a third lockdown, OOH advertising is proving more resilient than in the first lockdown, which is great news for some advertisers. Mobility is up on March 2021 meaning there are more people out and about despite restrictions and as a result OOH media is experiencing some positive numbers helping reassure and build advertisers confidence. Audience all environment retention is at 43% (YoY)(JC Decaux)All audience level: +19%pts higher than vs MarchRoadside audience levels: 58% Roadside audience levels w/c 3rd Jan vs 3rd Jan 2020 (YoY): 75%Supermarkets engage a strong audience of 77% (YoY) (JC Decaux) With the current restrictions in place across the country, we explore how audiences are feeling and behaving right now. Our findings show that the mood of the nation remains positive despite changing circumstances. People will still need to be outside for work, exercise, and essential shopping, whilst adhering to the latest guidelines. In addition, they welcome advertising and are still planning to spend money during this period. If you need help incorporating outdoor into your marketing campaigns, contact our friendly team – [email protected]  Source: Clear Channel and Toluna consumer survey of 1,000  UK residents  January ...
New figures indicate that music was crucial in lifting people’s mood during lockdown.

New figures indicate that music was crucial in lifting people’s mood during lockdown.

More than 155m albums were bought or streamed in 2020, an increase of 8.2%, according to record label body the BPI. British artists Lewis Capaldi, Harry Styles and Dua Lipa were the three biggest-sellers of the year. BPI boss Geoff Taylor said the “remarkable” figures were a reminder of “how important music is to our country, even when our lives are disrupted”. Lewis Capaldi’s Divinely Uninspired To A Hellish Extent was the UK’s biggest-selling album for the second year in a row. No platinum albums However, despite the boom in consumption, sales of individual albums were down. For the first time since records began in 1973, not a single album released in the last 12 months was certified platinum – representing 300,000 sales – although Dua Lipa’s Future Nostalgia is currently closing in on that figure. There were also no British debut albums among the year’s best-selling records, illustrating the difficulties new artists have faced in finding an audience during the coronavirus pandemic. And three of the top 10 best-sellers were Greatest Hits collections from artists whose career peak came in the 1970s – Queen, Elton John and Fleetwood Mac. Outside of streaming, vinyl continued to grow in popularity, with sales hitting 4.8 million – up from 4.3 million in 2019 – marking the format’s best year since 1990, when Sinead O’Connor and New Kids on the Block topped the charts. Sales of cassettes almost doubled – with 156,542 tapes sold, the highest total since 2003. However, the raw figure masks the fact that cassettes are often bundled with signed merchandise, or sold in sets of three (or more) on artists’...
Coronavirus pandemic has altered radio listener behaviour

Coronavirus pandemic has altered radio listener behaviour

Commercial radio listening remains strong as lock-downs continue. Commercial radio listening is up by 38% (94 minutes per day more listening) since the start of the pandemic, according to DRG the research agency commissioned by Radiocentre “Staying Connected During the Covid-19 Crisis) to look into changing listener attitudes. This increase has been primarily by those newly working from home or those newly at home but unable to work (non-essential/furloughed workers). Though keyworkers continue to work as normal a third of them are also listening to more radio. 87% of people working from home and  91% of keyworkers can access radio in the background, and say it’s a valuable tool to get them through the day. Radio has an emotional role to play in people’s lives, keeping them connected even in isolation. 90% of people asked says it keeps them in touch with the outside world and 89% says radio provides a trusted source of information.…(Radiocentre/DRG, 1027 participants) Since the beginning of the pandemic 30% of commercial radio listeners claim to have tried a new brand, 25% higher than non-listeners. Commercial radio listeners are 54% more likely to switch brands having listened to a radio advert. The research found that radio helps play an important role in purchase decisions particularly the “working from home” group. Additional exposure to radio seems to have made them even more receptive to and influenced by radio advertising . 34% (44% WFH) agree that they often search for more information on products because they have heard them advertised on the radio29% (39% WFH) agree that radio advertising gives them ideas on what to spend money...