RAJAR Q2 stats have been revealed!

Here are the top stats from Q2 for the period ending June 2023 of Rajar’s update. 

Data has revealed that the weekly population of all radio listeners has remained the same as Q1 in Q2 with 88% but has increased slightly to 49.5 million people. 

Some other interesting stats – 

  • A record 39.2 million people are tuning into commercial radio every week, up by 1.3% on the quarter and 8% on the year. 
  • Commercial Radio’s share of listening has also grown massively to a new record of 54.5%, up from 51.4% in Q1
  • The average user tunes into 20.5 hours of live radio each week. 
  • In an average week, digital listening accounts for 697 million hours, and has the highest percentage of listeners with 74%. 
  • At home listening has the biggest percentage with 62%, followed by transport with 25% and in the workplace with 14%. 

Nationally 

Commercial radio now has 7.5 million more listeners than the BBC. 

They’ve done it again! Heart, Capital and Smooth remain the top 3 UK commercial radio brands, resulting in Global leading the radio market with 24.9 million weekly listeners. 

Heart reaches more than 11.1 million listeners each week, increasing listening hours by 3%.

Capital reaches 7.8 million listeners each week – 14% of the UK population. 

Smooth reaching 5.9 million listeners each week, reporting a 4.8% increase from Q1.  

Following a successful Q1, Bauer’s Greatest Hits Radio has grown by a further 12% in reach, equivalent to 5.9 million listeners each week and a total of 21.3 million listeners. 


Locally 

Across Wales North Wales appeared to have the most success this RAJAR

Reach has increased for Capital North Wales from 100,000 to 121,000 a staggering 21% in Q2.

Following this trend, Heart North Wales reach has also increased from 89,000 up by 14%. Its total listener hours is up by a staggering 40% from 606,000 to 846,000, whilst share of listening is up from 2.9% to 4.1%.

Other each increases include:

Greatest Hits South Wales: 72,000 to 77,000

Radio Carmarthenshire: 18,000 to 20,000 

Several Welsh stations have seen a significant fall in their reach from Q1 to Q2, these include:

  • Smooth Radio South Wales: 76,000 to 70,000, fell by 9%
  • Capital South Wales: 154,000 to 143,000, fell by 8%
  • Heart South Wales: 426,000 to 403,000, fell by 5%

Although radio listeners have switched stations, they still regularly tune in to the medium highlighting that there is still a market for radio advertising! Millions of people can still hear your message; to be heard at the right time, get in touch with our team today!

[email protected]

Barbie and Oppenheimer break cinema records on launch weekend

The weekend has been one of the biggest weekends in cinema history!

Barbie and Oppenheimer have officially broken several box office records.

The final numbers are in, and they are HUGE!

The ‘Barbenheimer’ or ‘Oppenbarbie’ phenomenon has generated a total of $746 million in domestic and worldwide sales.


Starting with Barbie, it’s EVERYWHERE.

Barbie isn’t just an on-screen movie; we are literally living in a Barbie World.

No wonder Barbie alone has brought in a staggering number of sales, totalling to $162 million domestically and another $194.3 million worldwide (VanityFair, 2023)

Gretta Gerwig’s Barbie has had the biggest domestic start ever for a female-directed movie, the movie has also broken the record for the largest opening for a movie based on a toy, beating Transformers and Toy Story (VanityFair, 2023).


Christopher Nolan’s, ‘Oppenheimer’ has also exceeded expectations, generating a significant number of sales over the launch weekend reaching $80 million in domestic sales and $98 million internationally (VanityFair, 2023).


The high volume of sales for both films across a single weekend show the importance of using cinema advertising, brands will be highly visible in front of a diverse range of audiences.

  • Latest stats from Q1 of 2023, show that there were 26 million cinema admissions in the UK (Cinema Admissions Association, 2023).
  • It has been forecasted that cinema advertising spend will show the largest growth in 2023 with 37% (Statistia, 2023). 87% of survey respondents claimed they noticed adverts before, during and after the movie (Didgiday, 2022).
  • Cinema advertising outperforms TV, CTV and digital by 4-7 times, suggesting it’s high power and effectiveness (Lumen, 2023).

If you need help incorporating cinema advertising into your marketing mix, get in touch with our team today!

[email protected]

Social Media Statistics Update

At the end of the Q4 of 2022, there were 4.9 billion people globally who use one or more social media platforms daily (Forbes, 2022).

An average person spends 145 minutes every day on social media (Workup, 2022).

Short-form video will remain the top marketing content format for 2023, it has the highest ROI and growth rate, with 90% of marketers now using this media format (HubSpot, 2023).

Facebook

  • Facebook has remained the most-used social media platform with 2.98 billion monthly active users as of Q1 of 2023, a 7.18% increase year on year (Dean, 2023).
  • On average 78.63% of these users use the platform daily, equivalent to 1.9 billion (Dean, 2023).

Instagram

  • At the end of 2022, it was estimated that there were 1.28 billion monthly users, it has been forecasted there will be an increase to 1.44 billion (Dixon, 2022).
  • Static images posted on Instagram achieved an average reach of 1,850 users and carousels reached an average of 2,325 users (Dixon, 2022).

YouTube

  • At the end of 2022 there were 2.5 million active monthly users (Omicore, 2023)
  • The average time spent on YouTube globally is 19 minutes daily (Omicore, 2023)
  • 500 billion YouTube videos are watched daily (Omicore, 2023)

Twitter

  • In 2022, there were 229 million daily active users, this is a 15.9% increase compared to 2021 (Oberlo, 2023).
  • On average, 500 million tweets are shared daily (Oberlo, 2023).
  • 6 out of 10 (59.2%) Twitter users globally are between 25 and 49 years old (Statista, 2021)

TikTok

  • TikTok had 1.6 billion active monthly users at the end of 2022 and is estimated to reach 1.8 billion by the end of 2023 (Kurve, 2023)
  • Gen Z dominates TikTok, with 83% using the platform in Q1 2023 (Kurve, 2023)
  • TikTok is the most engaging social media platform, with an average session length of 10.85 minutes, the time spent on TikTok globally in 2022 was a mammoth 68 billion hours.
  • Over 1 billion videos are viewed daily (Kurve, 2023)
  • TikTok has the highest engagement rate 4.25% compared to Instagram 0.60% (Kurve, 2023)

If you need some help with any areas of your marketing, get in touch by emailing us on [email protected]

Penarth Advertising Agency hits landmark 15 years in Business.

The Media Angel, based in Penarth has had lots to celebrate since Managing Director, Alison Debono set up the agency in 2008. They have the accolade of working with many prestigious clients from multiple sectors, some of whom have remained clients for 15 years. Their achievements within the media industry have been acknowledged by their numerous awards, won over the years for their strong campaigns that have helped clients achieve their goals.

Over the last 15 years this award-winning media planning and buying agency, have helped clients achieve their objectives by creating impactful advertising campaigns that have delivered results, particularly for clients within the leisure, travel and tourism, education, charity and retail sectors; they consider it a privilege to have worked with brands including, KLM, Cardiff Airport, Casio, Spar, Swansea University, Hugh James, Public Health Wales, National Botanic Garden of Wales, National Trust Wales, Barnardo’s, Ty Hafan.

Alison has been the driving force behind the Media Angel, having gained extensive experience in the advertising industry across Radio and TV she admits that “I loved helping clients reach their goals and achieve great results but in the end got frustrated by the limitations of being able to only offer one media solution and only utilise a fraction of their budget. Prompted by a long-standing client, I set up on my own with that client being my first customer!”

The team at The Media Angel have a vast range of experience working directly in TV, Radio, Sponsorships, Press, Digital, Websites, Design and Social Media and with over 60 years of expertise are able to tailor bespoke marketing solutions, delivering results to clients locally, nationally and internationally as far as India, Australia and The USA.

Alison’s highlights from the last 15 years range from being a mainstay advertising agency in the Welsh media landscape setting up just before the recession of 2008, more recently getting through the Covid pandemic, to being crowned winner of ‘Best Advertising Campaign across Wales’, finalists at the National DRUM Marketing awards in London against International Brands,to  being  a sponsor at  marketing events and The Cardiff Life Awards and…not forgetting loving helping clients with their launch campaigns such as Qatar airlines initial launch from Cardiff Airport in 2018.

She’s proud to have secured the coveted sponsoring of ITV Cymru Wales Weather for a travel brand for 2 years and has negotiated amazing deals for our clients, helping them achieve brilliant results.

When asked what contributes to The Media Angel’s success, Alison says “ It’s my team. I’ve always been lucky to have a passionate, loyal and dedicated team around me and the success of the company comes from their commitment, passion and hard work.

We have strong relationships with our clients and really do care about all their campaigns. We thoroughly research all possibilities for our clients and aim to overachieve in delivery and deliver excellent results. We take care of campaigns from start to finish and continue to monitor and optimise to ensure the client is getting the very best for their budget. Our post campaign analysis provided to our clients often illustrate great added value”

The Media Angel are excited to see how the next 15 years evolve in this ever changing media landscape.

[email protected]

Video/Connected TV streaming continues to be on the rise

A survey conducted by The Trade Desk with YouGov surveyed 1,010 adults consumption of video content on our screens,  living in the U.K. in June 2022. Research was conducted with Savanta surveying  250 advertisers across brands and agencies in the U.K. who spend a minimum of 2 million pounds annually.

In 2022, streaming video content continued to entice viewers from all age groups and demographics. While this change has created more fragmentation for viewers and advertisers alike, it also gives advertisers more opportunities to significantly expand their reach and place their ads alongside the most-watched content with more precision. In response, many are adapting their marketing strategies as they consider budget in this vibrant new world of premium content

Key findings were

73% of the UK population choose to watch shows/movies on streaming platforms

47% of UK viewers say they are spending less time watching traditional TV

51% of UK viewers are open to either a free service funded by advertising or a less costly service subsidised by tailored adverts

76% is the amount that advertisers are prepared to increase their spend by on connected TV

88% of advertisers say they are likely to buy inventory from a streaming platform if it offers exclusive access to live sports or other premium content

Streaming is now the most popular way for U.K. consumers to watch content, 73% of the population watching shows and movies on streaming platforms.

 68% per cent say they watch traditional broadcast TV. Respondents shift between streaming platforms and linear TV…so this is not an either/or situation, more viewers utilising both, dependent on the content they want to consume.

84% viewers in the 18- to 34-year old age category  and 83% viewers in 35-54 age group favour streaming content over traditional TV.

64% 18- 34-year-olds spend up to two hours a day watching streaming content.

In addition to Netflix and Disney, U.K. Broadcasters from Channel 4 to ITV to Sky are all producing top-notch content for their own streaming services, All4, ITV Hub, Sky Now & BBC I player.

 40% of U.K. viewers spend more time streaming with 47% spending less time watching traditional television.

These figures are good news from an advertiser’s perspective, as advertisers can apply data to TV advertising in ways that are not possible in traditional, linear TV, driving precision and aiming to add value.

88% of U.K. advertisers say they are likely to buy inventory from a streaming platform if it offers exclusive access to live sports or other premium content

What is being watched and streamed?

In the 18 –34 year old age group.

44% stream documentaries

46% watch comedies on streaming platforms

41% catch up on dramas

In addition viewers in the 35- to 54-year-old category show a similar predisposition to watching this kind of content via streaming rather than traditional TV. These insights are not lost on advertisers who are spending budget accordingly against drama – 50%, comedy 48%, entertainment 48%, and live sports 48%

26% of British viewers prefer streaming platforms as their go-to viewing method for live sports.  A quarter of all Brits – 17 million people use streaming and video on-demand (VOD) to follow sports events.

55% of U.K. viewers do not want to spend more than 30 pounds per month on streaming services. As an alternative, 51% per cent of U.K. viewers are open to either a free service funded by advertising, or a less costly service subsidised by tailored ads. In response to these findings more than 6 in 10 (64%) of advertisers mention that their brand is likely to increase spending on programmatic CTV by 76% in 2023.

67%  of advertisers expect to grow their ad budgets for programmatic campaigns to align with live sports events on streaming channels and connected TV.

For advertisers, streaming channels offers the opportunity to access audiences on a more granular level and it can offer a more insightful metrics.

Brand lift (44%), viewability (42%) and campaign reach and frequency (33%) are the top three metrics used by advertisers to measure the performance of live sports on connected TV. 60%  of these advertisers cite better measurement capabilities on connected TV compared with traditional television. 59%  say there’s more flexibility on CTV, while 51%  say CTV allows them to target specific subsets of live sports viewers.

If you need some help with your marketing, get in touch by emailing us on [email protected]

Q1 2023 Rajar Figures are announced

Here are a few top line stats from 2023’s first Rajar.

Overall 88% of the adult population listens to the radio weekly – 49.4 million people.

Digital listening is 68% – 39% DAB and 24.4% online.

Nationally

BBC local radio network is down 7% from 5.6m to 5.2 weekly reach.

BBC Radio London drops from 625,000 weekly reach to 564,000 weekly reach – down 10%.

Commercial radio has come up trumps, with 38.7m listeners tuning in weekly.  Global – 26.7m, Bauer 22.4m reach and News Broadcasting 6.7m reach.

Listening using online platforms has increased to 28%.

Global’s Heart, Capital and Smooth are the top 3 stations in the UK.

Bauer’s digital listening is bigger than the industry average at 77.7% compared with 67.7%              

Locally

A number of stations including Greatest Hits Wales, Capital North Wales, Nation & Heart South Wales have all seen a fall in their reach since the last quarter of 2022.

Greatest Hits Wales 86,000 to 72,000

Capital South Wales 175,000 to 154,000

Heart North Wales 114,000 to 76,000

Heart South Wales 439,000 to 426,000

Nation Radio 173,000 to 162,000

Radio Pembrokeshire & Radio Carmarthenshire retained their listener reach of 19,000 and 18,000 with high average hours per listeners of over 9 and 10 hours each.

Weekly listener hours are down slightly across other local station too with Heart South Wales retaining just about the same amount of hours (7.6) average hours per listener.

Contact us via [email protected]

A Look at 2023 Media Outlets

1.  A slower advertising growth

Global advertising is expected to increase by 5.9% in 2023, according to the latest forecast from Group M.

Connected TV is likely to be a big global player in terms of increase in revenue. 

Image: Global Advertising growth, 2000 to 2027 (projected), via Group M

2. Digital Subscriptions slowdown in growth

Growth for most subscription platforms are achieving period-on-period gains of 5% or more, which is a dip from lower double-digit figures at the same time last year. As a result streaming platforms will have to increase their output to retain existing subscribers and encouraging new ones and will need to revise and offer new packages and products. The cost of living crisis will leave many subscribers re-evaluating the platforms they need/want to keep.

Screenshot: Publications with the most digital subscribers Q3 2022, via FIPP

3. Trust

Increasingly, brands recognise how vital customer trust in them is, they want make sure they align their brands with highly reliable and reputable content.

News publishers need to look at the breadth and tone of their output using accessible and easier to understand content. Moving away from “fake-news” and embracing new content styles such as constructive or solution looking journalism, aiding trust from their readers and in turn advertisers.

Image: Trust in sources for news and information, via Edelman

4. Reaching Gen Z where they are

Media is consumed differently by Gen Z’ers, thus proving a challenge to advertisers who are keen to target this audience. Their use of YouTube, Tik Tok and music streaming services such as Spotify make them a more complex demographic to connect with. It has been suggested that in order to gain traction with this market, collaboration with them will gain greater insight…such as the use of focus groups or hiring from the demographic to help create content that will speak to and engage with their peers.

Jon Birchall, Director of Editorial Strategy at the LADbible Group says “ For us to build a media that is essential, inclusive, and as such commercially viable, for 2023 and beyond, we must listen to youth audiences and empower young talent to fundamentally redefine what news is and the role it plays for the next generation.”

Publishers need to meet Gen Zers where they are, and communicate in a style and format that speaks to them. Creating tailored productshiring and empowering Gen Z talent, and engaging with audiences off-platform on YouTube, TikTok and Instagram, are likely to be essential to any successful approach.

Image via Pew Research Center

5. Audiences spend over 2 hours a day with publishers’ content

As highlighted, a drop in the growth of subscriptions, audiences lack of trust in news outlets and media does not take away from the fact that audiences are still consuming their content.

On average, internet users around the world spend 2 hours 9 mins a day on this type of content, slightly less than social media (2 hours 28 mins)

This makes for a firm foundation for publishers to build on in the year ahead, engaging with audiences and using this engagement to build products, advertising and reader revenue strategies that tap into these consumption habits. 

Image via DataReportal 

Despite these challenges, the media industry remains full of potential for those who are able to adapt and find new ways to connect with their audiences. Whether through subscriptions, advertising, or other forms of revenue, there are opportunities for publishers to thrive in the face of these challenges. 

[email protected]

Study shows OOH advertising encourages mobile search

Four leading OOH specialists have collaborated on research in to peoples on-line search behaviour whilst they are out of home.

JC Decaux, Clear Channel, Posterscope and Global discovered that searches on mobiles are 38% more likely to lead to a purchase compared to at home mobile searches.

Bus, Education, London, Road, Superside

“Understanding the why, where and the how”

1,100 British 18-55 year old consumers were researched through desk and online to comprehend why people searched on-line.

A bespoke online mobile search diary was completed capturing almost 10,000 individual searches which recorded their mobile search behaviour over 7 days to determine how mobile search differs when conducted in “OOH Locations” versus “At Home”

It was found that searches mirrored “need states” across different categories. (for more information on “need states” try Google: 6 Need States Influence Search Behavior (searchenginejournal.com))

+58%  Consumers who spend more time OOH conduct more searches across more categories

Mobile searches conducted OOH are more diverse than At Home mobile searches and lead to more actions .

+38% Searches conducted in OOH Locations lead to a purchase than At Home mobile searches

It was found that searches run parallel to “need states”

62% of food/grocery shopping searches are “Doing Searches”

57% Finance searches are “understanding searches”

34% career searches are “Self-discovering/progressing searches”

National Botanic Garden of Wales

OOH mobile searches cover more ”need states” than at home mobile searches significantly over indexing for;

Experiencing +37%

Belonging +70%

Self-discovering / progressing +40%

Mobile searches conducted OOH are more spread out across time periods. Over 8 in 10 taking place before 7pm, while 4 in 10 at home mobile searches are conducted in the evening post 7pm

Mobile searches conducted OOH have a wider variety of triggers particularly based on location needs (39%), the senses e.g. conversations, (20%) and linked to activities people are doing (18%)

The OOH environment priming attributes encouraging search, include Inspiration, The Senses, Experiences and Location needs. 62% of consumers state OOH advertising creatives with a location call out would encourage them to search. This was conducted through an on-line research study with the consumers studied using visual stimuli

Digital 6 Sheet

The creative drivers of research were shown to be;

Bold short copy 58%

Humour 55%

Website featured 55%

Prominent product shot 54%

Prominent logo 47%

Dynamic triggers drive search even more

Location 62%

Time of day 57%

Weather 57%

To find out how our experienced team can help you with your OOH advertising please contact [email protected]

Rajar Q4 2022

Commercial radio continues its success of Q3 2022 by maintaining it’s reach and share,  maintaining 38.1 million adults weekly audience (68% of 15+ adults).

Overall, radio stays at 49.7 million listeners, 89% of the adult population (15+ adults) 1.01 billion weekly listener hours are recorded for Q4 .

The share of listeners of commercial radio has increased from 48.4% in Q1 2022 to 50.2% in Q4 2022.

An average of 20.3 hours of live radio is listened to every week with 41 million adults tuning into radio via a digitally enabled platform each week.

31% listened to radio over a smart phone or tablet at least once a month. (Source Radioworks)

On-line listening is up by 18.7% in one year.

63% of radio audiences listen at home whilst 23% listen on the road (in cars etc) and 14% in work environments.

Summing up National market

Radio 2 has lost listeners, dropping from 14,462,000 to 14,287,000 a loss of 175,000 listeners since Q3. This has perhaps been attributed to the loss of established Radio 2 DJ’s such as Steve Wright in the afternoon and the change of music being played (less 60’s & 70’s)

Capital Network has increased their reach by 194,000 and has 5.1 listening hours weekly on average.

Heart Network has also successfully increased their listeners by 711,000 and increased reach by 1% Global stations reach 26.3 million weekly listeners with heart, Capital and Smooth being the top three commercial brands in the UK.

Summing up local market

Nation Wales had an excellent RAJAR this quarter. They gained 23,000 listeners up 15% to 173,000 weekly listeners. They also had the highest gain in listening hours, now 7.9 per week, up 88% on last quarter. In addition their Radio Carmarthenshire , Radio Pembrokeshire and Dragon radio have remained almost the same reach as Q3 with 18,000, 19,000 and 57,000 respectively.

The Wave was the next station to receive the highest % in reach, up 6% to 99,000 listeners per week

Although Heart South Wales had a small loss of listeners, down 2.4% they still reach a healthy 439,000 listeners per week.  Listening hours were down slightly to 7.6 hours a week.

Heart North Wales has retained its percentage reach but has lost 19.6% of it’s weekly listening hours per person

Capital South Wales hasn’t had a good rajar with a drop in reach from 196,000 last quarter to 175,000 ( down 21%) and listening share drop to 2.9.

Capital North Wales also lost some listeners from last quarters down to 95,000, but only a 5% drop.

Smooth South Wales lost 12.5% of it’s audience, now at 91,000 weekly listeners (104,000 Sep 22)

Bauer media group have accrued 179,000 weekly listeners

Bridge FM has the highest listening hours at 11.3 hours and Radio Pembrokeshire

(Sources, Global, Bauer & Rajar)

ITV’s New Platform ITVX

Yesterday saw the launch of ITV’s new and sparkly free streaming platform ITVX replacing ITV Hub as the new home of content for ITV. The new platform provides viewers with a more exciting and improved experience offering more new and exclusive programmes.

From launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will drop new and exclusive programmes every week of the year.

Viewers can look forward to seeing their favourite past and present programmes, plus documentaries, cult classics and hundreds of blockbuster films which will all now streamed for free.

All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section on ITVX.

ITVX will premiere a collection of top quality new dramas from 8th December, which will only be available for free on the streamer including A Spy Among Friends starring Damian Lewis and Guy Pearce. At least one flagship show will then launch on ITVX per week going forward.

Flagship ITV shows will all be available on ITVX on their first day of broadcast, allowing viewers to binge watch new dramas such as Stonehouse starring Matthew Macfadyen and Keeley Hawes. 

Over a thousand films will be made available to stream each year and ITVX will launch with an impressive array of documentaries and true crime collections plus factual commissions including The Rise and fall of Boris Becker.

Those viewers who love Science Fiction won’t be disappointed with a robust offering ranging from classics including Thunderbirds and Captain Scarlet to the likes of Supernatural and Nikita. 

ITVX will represent a new and exciting way for news to be consumed by audiences. Viewers can expect to see a dedicated rail featuring the most significant and interesting stories, updated throughout the day.

ITVX’s Launch Campaign

ITVX, upon launching yesterday initiated a nationwide advertising campaign across TV, cinema, digital video, and outdoor.

The campaign aims to drive awareness, consideration and trial of ITVX and target “mainstreamers” with high impact and frequency during their launch period.

This is an audience segment, identified by research and first-party data, that increasingly watch TV content via streaming services, and are interested in “big, high quality, mainstream content”.

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Gen Z Trends – Channel 4

As we have multiple education clients it’s always interesting for us to keep abridge of Gen Z trends and what makes them “tick”….so it was interesting for us to see the results of Channel 4’s study into the beliefs and media consumption habits of this generation.

1,500 people aged 13-24 and over 25’s were surveyed for Channel 4 to help shape the way advertisers and marketers speak to the 8 million teens and young adults in this generation.

The principal findings of this study indicated that…

  • Majority of youths believe social media is a net positive in their lives.
  • Gen Z is more tolerant on social issues such as transgender rights. Only 48% of Gen Z believe there are just 2 genders compared to 68% of over 25’s.
  • 25% say they have “very little tolerance for people with beliefs that they disagree with” and almost half said that “some people deserve to be cancelled
  • Three out of five 13-24s see their parents as role models
  • 35% identified social media as a source of stress – but are more concerned about the cost of living,  lack of affordable housing, uncertainty about the future, the pressure to be successful and feelings around appearance.
  • 60% of gen Z were positive about their own future.
  • 44% said they’ve learned to accept their body image as a result of social media content, and 44% have said it made things worse –
  • Gen Z doesn’t see social media as a major driver of poor mental health: 57% agree the positives outweigh the negatives. 61% feel empowered to influence their future.
  • 44% admitted awareness of social media images being regularly manipulated to mislead viewers. Four in 10 felt pressures to engage in unhealthy activities such as eating disorders, over-exercising or taking diet pills or steroids.
  • A fifth felt empowered on social, saying they pause when they need to. One in nine have left platforms permanently.

If you would like help in targeting Gen Z’s please contact please contact our experienced team.

Media Consumption following the death of The Queen

Undoubtedly the immediate days and weeks following the death of HRH the Queen affected us all in some way or another. It certainly affected consumption of media, and the way the media had to change their everyday broadcasting and reporting.

TV schedules were heavily disrupted prompting the conversation about whether coverage about The Queen was excessive, with 49% of audiences saying it was too much v’s 41% of people who thought it was “about right”. In spite of this, the Queen’s global popularity and influence was evident, with an estimated 4 billion viewers watching the funeral and an audience of 25 million viewers in the UK.

The Queens death and funeral prompted many of us to buy a newspaper…certainly this was something that was discussed in our office… around 5.5 million people who claim they “don’t usually buy a newspaper” said that they bought one following the death of Queen Elizabeth II.

The Sun saw a 33% increase week-on-week of physical copies sold on Friday, September 9, while The Times saw an enormous 113% increase on the same day. Commemoration issues were in such demand that some copies of The Times were selling on eBay the day after for over £50.

News websites saw a surge in traffic over the period of mourning; The Sun drove over 10 million unique views for several consecutive days following the news, while The Times also saw huge uplifts, with over 11 million page views for content relating to “the Queen’” in the first five days following her death.

When it came to TV, OOH and wider media, the majority halted all advertising activity as a mark of respect.

From a marketing perspective there were brands that were wide of the mark with their sentiments (mentioning no names). You Gov released figures that suggested consumers were cynical of such brand responses, with almost six in 10 saying brand messages about the Queen were more driven by PR than a sincere desire to pay respects. Only 28% thought these messages were likely to be genuinely heartfelt.

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