Time is running out to plan your festive marketing campaign

Time is running out to plan your festive marketing campaign

It’s time to talk about another ‘C’ word – and one which is fast approaching, with less than 60 days to go! It’s Christmas of course, and time is running out to plan your festive marketing campaign. In less than a week we’ll say goodbye to Halloween and the merry gates of the festive season will be well and truly open for business. With Christmas adverts historically being released in the first two weeks of November, it’ll soon be a fast countdown until Black Friday, Cyber Monday, and the last payday before the big day itself. But don’t worry, there’s still time to plan a great marketing campaign for your business or brand in time for the Christmas shopping rush. The Media Angel remove the stress and worry of planning a marketing campaign, and our team make the entire process seamless and worry-free! Using the latest marketing research, we plan the best media to reach any target audience, in any location, for budgets big or small. We can even ensure your plans are ‘COVID-secure’ by planning media which is unaffected by a local or national lockdown, or ensure we have options in place should that happen. Are you competitors pulling back on their Christmas marketing spend? This is great news for you! It means an increased share of voice and the chance to reach new customers, while projecting an image of corporate stability. If you’re thinking of a marketing campaign for Christmas 2020, act now! Get in touch with our friendly and experienced team today on 02921 320 200 or email us at [email protected] Ensuring your Christmas marketing plans...
The 2019 Christmas adverts have started!

The 2019 Christmas adverts have started!

We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far… Very One of the first adverts to appear on our screens this year, was Very’s. We think it’s a great start to the Christmas advert season! Argos For the first time in almost a decade, Argos is putting their paper catalogue at the centre of their Christmas campaign. Amazon The singing boxes are back! This year to the tune of Solomon Burke’s classic track, Everybody Needs Somebody to Love. Smirnoff Smirnoff have kicked off the party season with their cheeky advert featuring Laverne Cox, here’s to not-so-Silent Nights! Walkers It doesn’t get more festive than Mariah Carey, who finds herself in a tussle for the last bag of Walkers in this ad. Aldi Will Kevin the Carrot defeat the Leafy Blinders? M&S Featuring the choir from Ysgol Gynradd Gymraeg Llwyncelyn in Porth, Rhondda, Paddy McGuinness and Emma Willis, this advert features some of M&S’ festive offerings. IKEA This is giving us Stormzy-vibes, is there a full-length version of the song? Asking for a friend. Sainsbury’s In this (true) tale, we follow the story of Nicholas the Sweep in Victorian London. John Lewis IT’S...
5 Most Iconic British Adverts of All Time

5 Most Iconic British Adverts of All Time

Research firm Katnar surveyed over 1000 consumers in the UK to find out what the nation deemed to be the most ‘iconic’ ad and the most ‘heartwarming’ ad of the past 60 years. Want to advertise on TV or video on demand? Contact Us. Hovis’ endearing ‘Boy on the Bike’ ad has beaten off competition from Cadbury, Levis and Smash to be crowned the most ‘iconic’ UK ad of all time. ‘The Bike Ride’, which tells the story of a little boy pushing a bike loaded with bread up a cobbled hill, was also found to be the most likely classic ad to pull on Brits’ heartstrings. Hovis’ 45-year-old film, which is scored by the emotive sound of Antonín Dvorak’s New World, topped both categories. 22% said it was the most seminal ad and a further 15% said it was the commercial that made them most emotional. Set in post-war Britain, directed by Sir Ridley Scott and created by Collett Dickenson Pearce (CDP) agency, the ad takes the viewer up Gold Hill as a bread boy struggles to get his bread-delivery bike up the steep slope on his round. He then freewheels back down the hill to a voiceover: “like taking bread to top of the world – t’was a grand ride back though”. When it came to the most iconic ads, 11% of Brits ranked Cadbury’s 2007 Gorilla ad, which featured an anthropomorphic gorilla drumming to Phil Collins ‘In the Air Tonight’, in second place. It was closely followed by Coca Cola’s 1971 classic featuring young people singing I’d Like To Teach The World to Sing and Levi’s 1985...
Game of Thrones partnerships tease final season

Game of Thrones partnerships tease final season

With the final season (breathe) of Game of Thrones almost here, HBO have been making the most of the hype to partner with brands to fund the series. Since product placement isn’t an option in Westeros, brands have had to get more creative than ever to integrate themselves into the world of Game of Thrones. What are some of our favourite brand partnerships? 1. Oreo Not a brand you’d expect, but Oreo painstakingly reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations. The film was created to promote the brand’s latest limited-edition pack, which features embossed designs of the fantasy houses fighting for the Iron Throne – as well as the face of the White Walkers beyond the wall. 2. Bud Light Bud’s recent ‘Dilly Dilly’ adverts placed the brand in the same time-period as Game of Thrones, albeit without the killing and blood, but how would a partnership with The Mountain go? The mashup saw Game of Thrones’ The Mountain defeat the Bud Knight. Meanwhile, Daenerys Targaryen’s dragon burned the ‘Dilly Dilly’ kingdom to ash. 3. Johnnie (White) Walker Game of Thrones and Diageo formed their second alliance to release a limited-edition collection of single malt whiskies to celebrate the eighth and final season of the long-running HBO drama. The collection is inspired by the characters and the world of Westeros, and features eight scotches, each paired with one of the Houses of Westeros, as well as the Night’s Watch, giving fans a taste of the Seven Kingdoms. However, we think their first collaboration took the...
Top 5 April Fools’ Day Pranks 2019

Top 5 April Fools’ Day Pranks 2019

It’s that time of year when you spend the morning on social media thinking, is it…or isn’t it? We’ve looked at the five top April Fools’ Day Pranks of 2019. 1. The one we’d use in real life In its mission to make roads everywhere more civilised, Honda Canada has launched a solution: the polite horn. 2. The prettiest one Hello Fresh is adding the ‘The Unicorn Box’ to its meal subscription box options. The first-of-its-kind experience contains three colourful recipe kits that will let diners eat “like a mythical creature with a box full of farm-fresh rainbows, smiles, and joy right at your doorstep”. 3. The one we’d like to taste After four years of intense research, Nestlé has crafted the optimal blend of tea leaves for the perfect brew to accompany its famous KitKat break. This tea has been developed in the brand’s very own Teaology labs and comes in tea bags inspired by the signature KitKat range: two-finger, four-finger and KitKat Chunky to fit every break occasion. 4. The one we’d all Instagram Sainsbury’s is to stock a limited edition run of ripe and ready pink avocados – a naturally grown hybrid of different avocado varieties. The supermarket has worked closely with a supplier in Peru to grow the exclusive Rosa-vo, which will go on sale as an initial trial to gauge popularity among UK customers and Instagram hungry millennials. 5. The one we’re all glad isn’t real As part of an extension to the airline’s ‘depart the everyday’ campaign, passengers will be encouraged to join the crew for in-flight karaoke from shortly after take-off. Highlights...
Christmas Retailers: winners and losers

Christmas Retailers: winners and losers

In January, the British Retail Consortium declared 2018 the worst Christmas since the financial crash in 2008. Sales were flat, with year-on-year growth sitting at 0%. In-store sales were down while online growth slowed. Consumer spending overall was up just 1.8%, the lowest rate since March 2016. That has led to profit warnings, disappointing sales and in the worst instance HMV going into administration for the second time. But all in all it could have been much worse. And amid the darkness there have been a few glimmering beacons of hope, largely thanks to last minute Christmas shopping and online sales. High street hope Let’s start with the bright spots on the high street. Like-for-like sales at John Lewis were up 1% after the department store stuck to its usual blockbuster spot and splashed lots of dosh on a 140-second ad about Elton John (The Boy & The Piano by Adam&EveDDB). The main campaign video racked up 50 million views on social media – 16% more than last year’s Moz the Monster campaign.  Heavy discounting around Black Friday and in the run-up to Christmas no doubt played its part in the sales uplift, which simultaneously led to John Lewis issuing a profit warning for the year ahead as it is forced to price match due to its ‘Never Knowingly Undersold’ price promise. Commercial over emotional Marks & Spencer, with its “unashamedly commercial” approach, had the opposite outcome, with like-for-like sales across food, and clothing and home down 2.1% and 2.4% respectively but no warning on profit. In spite of the sales dip, it claims the product focus paid off and that customers “responded...