Time to consider TV Sponsorship?

Time to consider TV Sponsorship?

As we have recently planned a TV sponsorship for one of our clients Coleg Y Cymoedd on S4C for Bois Y Rhondda we thought it would be a good idea to re-visit the reasons why these are a really great option for brands to include in their marketing mix. There are many benefits of sponsorship – The TV viewing audience have an emotional response and attachment to TV shows which can be a powerful brand driver, extending emotions to the sponsoring brand – such as Coronation Street whose current sponsor is ArgosThe wide range of programmes available offers many platforms of sponsorships for brands enabling them to target their ideal audience.TV audiences are loyal, ensuring brands messages are seen multiple times by their target market , building a brand awareness that traditional TV does not – our client Cardiff Airport aligned their sponsorship with ITV Wales Cymru WeatherIn cost terms, TV sponsorship can often be a smaller slice of a brands budget…reaching as large an audience but without the cost implications of buying a traditional TV airtime campaign.TV Sponsorships are a fantastic way to align your brand with a programme and gain frequency with a specific target audience, If you are interested in considering using sponsorship to align your brand with a TV or radio programme please contact our friendly and experienced team...
The best media to be including in your marketing plans right now

The best media to be including in your marketing plans right now

Over the next few months, England and Wales will take the first tentative steps out of lock-down restrictions. Find out how to market to your audiences as their behaviour changes. To quickly re-cap, below are the key dates in the lifting of restrictions in both countries. Key Dates in England 12th April – retail, gyms, zoos, theme parks, self-contained accommodation to re-open, outdoor hospitality to re-open with alcohol served and no curfews. 17th May – ease of limits on visiting family and friends, indoor hospitality to re-open with alcohol served and no curfew, cinemas, hotels and indoor and outdoor performances and sporting events allowed. 21st June – all social contact limits removed, nightclubs to re-open. Key Dates in Wales 26th April – outdoor hospitality to re-open with alcohol served and no curfews, outdoor attractions to re-open. 10th May – gyms to re-open and extended household ‘bubbles’ allowed to meet indoors. 17th May [not confirmed] – possibly allowing indoor hospitality and hotels to re-open in time for the Spring bank holiday on 31st May. From the end of April, consumer behaviours in England and Wales should change significantly as people are allowed to enjoy hospitality venues. We can expect to see a shift in people wanting to spend more time outside of the home, especially in the warmer summer months. So, what is the best media to use in your marketing campaigns over the next few months? Radio Radio listening has increased significantly over the past 12 months. A new, affluent, audience has emerged as people work from home. Radio is trusted by listeners who use it to get the...
Time is running out to plan your festive marketing campaign

Time is running out to plan your festive marketing campaign

It’s time to talk about another ‘C’ word – and one which is fast approaching, with less than 60 days to go! It’s Christmas of course, and time is running out to plan your festive marketing campaign. In less than a week we’ll say goodbye to Halloween and the merry gates of the festive season will be well and truly open for business. With Christmas adverts historically being released in the first two weeks of November, it’ll soon be a fast countdown until Black Friday, Cyber Monday, and the last payday before the big day itself. But don’t worry, there’s still time to plan a great marketing campaign for your business or brand in time for the Christmas shopping rush. The Media Angel remove the stress and worry of planning a marketing campaign, and our team make the entire process seamless and worry-free! Using the latest marketing research, we plan the best media to reach any target audience, in any location, for budgets big or small. We can even ensure your plans are ‘COVID-secure’ by planning media which is unaffected by a local or national lockdown, or ensure we have options in place should that happen. Are you competitors pulling back on their Christmas marketing spend? This is great news for you! It means an increased share of voice and the chance to reach new customers, while projecting an image of corporate stability. If you’re thinking of a marketing campaign for Christmas 2020, act now! Get in touch with our friendly and experienced team today on 02921 320 200 or email us at [email protected] Ensuring your Christmas marketing plans...
The 2019 Christmas adverts have started!

The 2019 Christmas adverts have started!

We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far… Very One of the first adverts to appear on our screens this year, was Very’s. We think it’s a great start to the Christmas advert season! Argos For the first time in almost a decade, Argos is putting their paper catalogue at the centre of their Christmas campaign. Amazon The singing boxes are back! This year to the tune of Solomon Burke’s classic track, Everybody Needs Somebody to Love. Smirnoff Smirnoff have kicked off the party season with their cheeky advert featuring Laverne Cox, here’s to not-so-Silent Nights! Walkers It doesn’t get more festive than Mariah Carey, who finds herself in a tussle for the last bag of Walkers in this ad. Aldi Will Kevin the Carrot defeat the Leafy Blinders? M&S Featuring the choir from Ysgol Gynradd Gymraeg Llwyncelyn in Porth, Rhondda, Paddy McGuinness and Emma Willis, this advert features some of M&S’ festive offerings. IKEA This is giving us Stormzy-vibes, is there a full-length version of the song? Asking for a friend. Sainsbury’s In this (true) tale, we follow the story of Nicholas the Sweep in Victorian London. John Lewis IT’S...
5 Most Iconic British Adverts of All Time

5 Most Iconic British Adverts of All Time

Research firm Katnar surveyed over 1000 consumers in the UK to find out what the nation deemed to be the most ‘iconic’ ad and the most ‘heartwarming’ ad of the past 60 years. Want to advertise on TV or video on demand? Contact Us. Hovis’ endearing ‘Boy on the Bike’ ad has beaten off competition from Cadbury, Levis and Smash to be crowned the most ‘iconic’ UK ad of all time. ‘The Bike Ride’, which tells the story of a little boy pushing a bike loaded with bread up a cobbled hill, was also found to be the most likely classic ad to pull on Brits’ heartstrings. Hovis’ 45-year-old film, which is scored by the emotive sound of Antonín Dvorak’s New World, topped both categories. 22% said it was the most seminal ad and a further 15% said it was the commercial that made them most emotional. Set in post-war Britain, directed by Sir Ridley Scott and created by Collett Dickenson Pearce (CDP) agency, the ad takes the viewer up Gold Hill as a bread boy struggles to get his bread-delivery bike up the steep slope on his round. He then freewheels back down the hill to a voiceover: “like taking bread to top of the world – t’was a grand ride back though”. When it came to the most iconic ads, 11% of Brits ranked Cadbury’s 2007 Gorilla ad, which featured an anthropomorphic gorilla drumming to Phil Collins ‘In the Air Tonight’, in second place. It was closely followed by Coca Cola’s 1971 classic featuring young people singing I’d Like To Teach The World to Sing and Levi’s 1985...
Game of Thrones partnerships tease final season

Game of Thrones partnerships tease final season

With the final season (breathe) of Game of Thrones almost here, HBO have been making the most of the hype to partner with brands to fund the series. Since product placement isn’t an option in Westeros, brands have had to get more creative than ever to integrate themselves into the world of Game of Thrones. What are some of our favourite brand partnerships? 1. Oreo Not a brand you’d expect, but Oreo painstakingly reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations. The film was created to promote the brand’s latest limited-edition pack, which features embossed designs of the fantasy houses fighting for the Iron Throne – as well as the face of the White Walkers beyond the wall. 2. Bud Light Bud’s recent ‘Dilly Dilly’ adverts placed the brand in the same time-period as Game of Thrones, albeit without the killing and blood, but how would a partnership with The Mountain go? The mashup saw Game of Thrones’ The Mountain defeat the Bud Knight. Meanwhile, Daenerys Targaryen’s dragon burned the ‘Dilly Dilly’ kingdom to ash. 3. Johnnie (White) Walker Game of Thrones and Diageo formed their second alliance to release a limited-edition collection of single malt whiskies to celebrate the eighth and final season of the long-running HBO drama. The collection is inspired by the characters and the world of Westeros, and features eight scotches, each paired with one of the Houses of Westeros, as well as the Night’s Watch, giving fans a taste of the Seven Kingdoms. However, we think their first collaboration took the...