New eco-initiative launched for the UK advertising industry.

New eco-initiative launched for the UK advertising industry.

AdGreen is a fully funded scheme aimed at measuring the carbon footprints of advertising production and helping to reduce emissions to achieve a neutral impact. AdGreen hopes to establish itself as an industry-wide standard. Led by the Advertising Association, the initiative is backed by some big names in the advertising world such as Havas, Sky and Unilever. It will offer the UK advertising industry a carbon footprint calculator incorporating data from over 140 countries, as well as specialist training, and a renewable energy buy-in scheme. A certification and a high-quality offsetting scheme are also planned. We understand the importance of protecting our environment whenever possible, which is why we took steps to improve our environmental impact last year with the ‘Green Growth Pledge’. As part of the pledge, we investigated our supply chain to ensure suppliers were accountable for their environmental impact and were taking steps themselves to improve this. We were really pleased to learn that our suppliers were taking their environmental footprint as seriously as we are. Clear Channel have replaced fluorescent tubes in their roadside inventory to new, bespoke LED tubes. The new lighting reduced energy consumption and carbon footprint by up to 65%! Global, who last year bought suppliers Exterion and Primesight, use 100% renewable energy in their offices, they don’t use single-use plastics, and currently recycle 29% of their overall waste and the rest goes to producing new energy, with a continued commitment of zero waste to landfill We also looked at our daily business activities to see how we could make improvements, one of those was the implementation of digital systems to save...
The year of the ‘Staycation’

The year of the ‘Staycation’

The UK is heading for a summer of staycation. Households are leaving towns or cities and heading into more rural areas, with the majority travelling by motorway. School summer holidays are here and many in need of a break will be travelling by car to their UK holiday destination. Now is the time to go outdoors! Outdoor advertising in the UK is on the up! The OOH audience is returning with 60% of pre-lock down levels across all platforms, and brands are jumping back onto OOH to capture their audience’s attention. See Mcdonalds OOH ads capturing feelings of the nation. Bus traffic was back to 97% of pre-lock-down levels and roadside traffic to 97% The rate of return in proximity to significant points of interest is growing, the greatest return is in more suburban areas and areas close to the sea, in comparison to traditional high footfall areas such as city centres. £48 billion is usually spent each year on summer travel, but with more of us looking to holiday closer to home, a large chunk of this could be injected back into the UK economy* OOH campaigns are 27% more likely to make large shifts in brand effects (Binet and Field) OOH campaigns see 47% uplift in sales activity effects V’s non users Whatever your message, we are here to help… Motorway service stations could be a great place to start with a range of options available including large format digital, 6 sheets and washroom advertising. If you would like to book an outdoor media campaign or more, contact our friendly team here – [email protected] Source: Parkdean Resorts’...
The Media Angel celebrate turning 12

The Media Angel celebrate turning 12

The Media Angel was established in 2008 by Alison Debono. Although set up during the recession, Alison built on her existing contacts established through her years in the media to make the business flourish. Alison and her experienced team are pleased to have represented numerous clients, including, amongst others; Swansea University, National Botanic Garden of Wales, National Trust and Cardiff Airport with their affiliated airlines and operators; Qatar Airways, Flybe, and KLM. The last couple of years’ highlights include helping launch Qatar Airways from Cardiff Airport across Wales and the South West; helping to achieve record breaking admission figures for Swansea University and aiding them to  retain their position as Welsh University of the year and more recently working with Casio Electronics to promote their iconic watch collections across key areas of the UK.   Already an award-winning agency, the Media Angel team have added to their accolades with nominations for international and national marketing awards including; The Drum International Marketing Awards 2020 where they were a finalist in the ‘Advertising’ category alongside brands such as Fujifilm and Edinburgh Gin. Closer to home, they were shortlisted as finalists in the Welsh Government Opportunities ‘Excellence in Public Procurement’ Awards 2020, in the ‘Best Service’ category, for their work with Swansea University. Alison says “We are immensely proud to be celebrating our 12th Anniversary this year. Our business continues to adapt during the current climate, striving to ensure our customers are happy and achieving their goals by considering changes in media consumption via our expert, innovative impartial media planning and buying...
Our normal is changing, how can your brand change with it?

Our normal is changing, how can your brand change with it?

Our culture is quickly adapting to this new state of normal, as our economy and businesses slow down, so do we. What we want to get out of businesses and brands we connect with is also changing, and the way you communicate with your customers should change too. In this blog, we look at how to strike the right tone and remain relevant during these difficult times. What is the ‘new normal’? As businesses across the country slow down, most of the population are experiencing a cultural shift from busy to ‘paused.’ Brands are also having to adapt to new roles, smaller roles and, for some, unexpected larger roles. Brewdog, a beer brewing company based in Wales, have begun manufacturing hand sanitiser. While flights companies like Easy Jet and British Airways have totally or partially shut down their routes. On the other hand, brands such as Zoom (a video call programme) and Houseparty (a social app), have experienced huge increases in their usage. In 2020 so far, Zoom has had 2.2 million new users, more than the 1.9 million they accrued in the whole of 2019 (CNBC). Recently, brands have gotten behind the ‘stay at home’ mantra with efforts to re-focus it to ‘be safe at home.’ How is the ‘new normal’ affecting our needs? In a survey by ITV, they identified four core human needs: Social connection – the need to be togetherIdentity – the need to work out who we are in relation to othersAbility – the need to develop and learnPleasure – the need to feel good and have fun When these needs are affected, we...
Adapting your advertising during the coronavirus

Adapting your advertising during the coronavirus

In our previous blog, ‘COVID-19, your marketing and how The Media Angel can help’, we wrote about how the coronavirus is predicted to affect the marketing industry. This week we’re looking at how brands are adapting their advertising and the importance of maintaining a presence when the instinct is to cut back. How have brands reacted? The effects of the coronavirus, self-isolation, and social distancing advice is being felt across almost every sector, especially following Monday 23 announcement by Boris Johnson that all non-essential stores must close. Retail and fashion stores such as M&S had already announced a cut back on their marketing spend, however other retailers had seen this as an opportunity to redefine themselves, John Lewis for example had immersed themselves in community projects. Other stores had already decided to close before the announcement, with Primark, Nike, McDonalds, Subway, Pret and Apple all temporarily shutting their doors as a result of declining sales and to encourage social distancing. Wage uncertainty and working from home have prompted fears that e-commerce ‘footfall’ may not replace physical stores, but retailers with an online presence will undoubtably fare better than those without. Why is it important to maintain an advertising presence? At this time of uncertainty your instinct will be to pull back on all advertising, but by being adaptive and reactive, you can maintain a presence by targeting platforms which are faring better than outdoor, for example. But why should you maintain a presence? While your competitors pull back on advertising spend, your campaigns will have an increased voice and project an image of corporate stability during challenging times. Shifting...
Home-schooling resources

Home-schooling resources

We’ve collated some of our favourite home-schooling resources for keeping the kids entertained but still learning! Get moving with Joe Wicks and Super Movers Joe Wicks is hosting a free 30 minute P.E. session on his Youtube channel live everyday at 9am this week. He also has his ‘5 Minute Move’ workouts for children too if you need some extra videos. He has workout videos for seniors too if you have any older relatives who enjoy being active! You can find the videos here, on his Youtube channel https://www.youtube.com/user/thebodycoach1. Super Movers is a collaboration between the BBC and the Premier League to help get kids moving even in limited spaces, and is easy to implement in your own home. Packed full of fun activities designed to get kids moving, Super Movers is curriculum-linked, so you can be sure that they’re learning as they stay active, even in the confines of your living room. https://www.bbc.co.uk/teach/supermovers Maths Carol Vordeman’s website, themathsfactor.com, has been made free to use for the duration of the school closures. The website features games, tests and certificates when your child completes a ‘level.’ Find out more at https://www.themathsfactor.com/ Spelling Susie Dent’s spelling app, Sir Link a Lot, has also been made free to use for 12 weeks. It features modules and tests for those who wish to improve their spelling. You can download the app here https://www.sirlinkalot.org/ History Horrible Histories helps teach children about history through funny sketches, songs and games. You can watch the episodes on BBC iPlayer, or play the games here: https://www.bbc.co.uk/cbbc/shows/horrible-histories Animals Ben Fogle will be answering all your wildlife-related questions on his...