The Media Angel recognised at the Drum Marketing Awards 2019

The Media Angel recognised at the Drum Marketing Awards 2019

We are thrilled to announce that we received ‘Highly Commended’ at last night’s Drum Marketing Awards 2019. We were the only Welsh agency shortlisted under ‘Media Planning or Buying’ and ‘Advertising Campaign’ both for our work with Swansea University for their June Open Day Campaign 2018.  The campaign generated a 30% increase in Open Day registrations in 2018 exceeding the 10% target, over delivering by 200%. The Drum Marketing awards celebrate the best marketers and campaigns both nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of UK’s largest brands and agencies. In the ‘Advertising’ category we were nominated alongside campaigns for Vodaphone, Swinton Insurance, Sky Betting & Gaming, Samsung and WaterAid. In the ‘Media Planning or Buying’ category we were nominated alongside Fox Sports for the Fifa World Cup 2018 and Volkswagen UK. The Awards The awards ceremony was held last night in the Park Plaza Westminster Bridge Hotel in London, and what a night! Alison & Sandy at the Awards Ceremony! The atmosphere and hotel looked amazing, and it was great to see our work and company recognised alongside huge brands like Volkswagen, Vodafone, FOX Sports, WaterAid, Disney, Greggs and Samsung to name a few. We are so pleased to say that we received ‘Highly Commended’ for our work in the ‘Media Planning or Buying’ category. Congratulations to all the winners and finalists! Read more about our entry here. If you need help with your media planning and buying, contact our award-winning team...
The Media Angel – Finalists at The Drum Marketing Awards 2019

The Media Angel – Finalists at The Drum Marketing Awards 2019

We are delighted to announce that we have been shortlisted in two categories as finalists in The Drum Marketing Awards 2019. We are the only Welsh agency shortlisted under ‘Media Planning or Buying’ and ‘Advertising Campaign’ both for our work with Swansea University for their June Open Day Campaign 2018.  The campaign generated a 30% increase in Open Day registrations in 2018 exceeding the 10% target, over delivering by 200%. The Drum Marketing awards celebrate the best marketers and campaigns both nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of UK’s largest brands and agencies. The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Sarah Kiefer (Director of Business Marketing at Spotify), Tatiana Piccolo (VP of Global Fragrance at Avon UK), Victoria Needs (Director of International Marketing at Sony) and Charles Allen (Head of Marketing at Arsenal Football Club). In the ‘Advertising’ category we are nominated alongside campaigns for Vodaphone, Swinton Insurance, Sky Betting & Gaming and Samsung. In the ‘Media Planning or Buying’ category we are nominated alongside Fox Sports for the Fifa World Cup 2018 and Volkswagen UK. For Swansea University, we created a multi-faceted campaign which utilised a broad range of media to engage with 18-21 year olds including; video on demand, TV, digital and various outdoor platforms to name a few. Alison Debono, MD of The Media Angel said, “We are beyond thrilled to be representing Wales as finalists at The Drum...
The Media Angel’s favourite Christmas adverts

The Media Angel’s favourite Christmas adverts

The Christmas advert has evolved from simple beginnings to the million-pound short films released around the festive period. We’ve gone through the archives to find our favourite festive adverts.  1. John Lewis (2011) We’re kicking off this list John Lewis’ advert from 2011. It follows a little boy as he waits for Christmas Day to arrive, only for him to rush past his stocking to his present for his parents. It’s heart-warming and sweet, a classic.  2. Sainbury’s: Christmas is for sharing (2014) This advert used the famous tale of a Christmas Eve truce on the Western Front to mark the centenary of Word War One. Some said the advert was in poor taste, but we think it showcases the values behind Christmas.  3. Marks & Spencers: Christmas, with love from Mrs Claus (2016) This modern twist on Mrs Claus has everything; helicopters, jet-skis, reindeer’s and a lovely storyline featuring a little boy and his tall (and angry) big sister!  4. Heathrow Airport: Coming Home for Christmas (2016) Who knew stuffed animals could make you cry? This sweet advert from Heathrow Airport follows two teddy bears as they arrive home.  5. John Lewis: The Bear and The Hare (2013) John Lewis must be the true masters of the Christmas advert. With hand-drawn animation and a beautiful soundtrack this is an iconic advert.  Special Mention (because we can’t get enough of John...
5 ways to improve how you use Twitter for business

5 ways to improve how you use Twitter for business

The latest blog from Cardiff media buying agency, The Media Angels. The final blog in our series, how can you improve the way you use Twitter for business? 1. What do you want to get out of Twitter? Is it for more light-hearted posts, industry news… What do you want your Twitter presence to ‘feel’ like? Is your Twitter page a chance for your business to be a bit more informal and playful or is it for sharing blogs and industry news? By deciding what you want to get out of Twitter you can start to get an idea of the type of content you need to be creating and sharing. 2. Follow industry leaders, clients – re-tweet their news. We use Twitter to follow influential people in our industry but also to interact with our clients. We can stay updated on their news and share it, we also like posting images of our recent work and tagging the client in the image. Use Twitter as another way to create a conversation with your client! 3. Showcase your own news – post your new blog etc. We also use Twitter to link to our recent blogs, otherwise nobody would know we’ve uploaded one! By using hashtags we can be seen on relevant Twitter feeds too. We find our own news does really well on Twitter, especially if we’re tagging clients in the post too. 4. Use analytics – what do your followers like, what events are coming up, recurring hashtags It’s analytics again! Twitter’s analytics are helpful as youcan see what other topics your followers are interested in. You...
Improve the way you use Facebook for business

Improve the way you use Facebook for business

The latest blog from Cardiff media consultants, The Media Angels. This week, we’re looking at how you can improve the way you’re business uses Facebook. 1. Add information to your page – opening times, what you do, contact details, website address Facebook is probably the most customisable platforms you can use for your business. In settings, there are many templates you can choose from which suggest different features to highlight in order to get the most out of your page. You can modify your homepage to show a custom button, it could be “Visit our website” or “Book now”, depending on your business. You can also set a photo reel to show at the top of your page, and pin important posts to the top of your timeline. Your cover photo is also an important feature, unlike in LinkedIn, you get quite a lot of space to use and so it’s important to make the most of it. We try and change ours depending on events or the seasons. 2. Use analytics – see when your followers are most active, what posts generate the most interest As with most social media platforms, it’s important to utilise analytics. Facebook’s are quite in-depth and you are able to see; page views, post reach and how recent posts have performed. This is helpful as it let’s you see which post format works the best for your page. Are they it photos, polls, blogs? You can also see an overview of your competitor’s pages, allowing you to see how their pages are performing in comparison. 3. Check out your competitors – what do...
Improve the way you use Instagram for business

Improve the way you use Instagram for business

The latest blog from Cardiff media agency, The Media Angels. How can you improve the way you use Instagram to market your business? 1. Personal or business account?   There are two different types of Instagram account; personal and business. With a business account, you can get analytics into your followers and posts, promote Instagram posts and have a more professional profile. You can also link your Instagram profile to your Facebook page, allowing you to quickly post photos onto Facebook. Your Instagram business profile also has a “Contact” button, here you can choose to include directions, a phone number, or an email address. Most of the advantage of switching to a business profile is the ability to learn about your followers. Here you can see what posts work best, generate the best interaction, where your followers are and when they’re online. 2. Using Instagram scheduling There are a lot of mobile apps available which allow you to schedule Instagram posts, like how you can schedule posts on Facebook. We use Apphi for our account. It’s easy to set-up and link your account, and from the app you can set filters, hashtags and a caption before setting a time and date to post. We find this app helpful as our analytics show our followers are most active during the evening, when we’re out of the office. By using a scheduling app we can make sure our posts reach our followers at the right time. 3. Which posts generate the best reactions? This is all about trial and error. Have a quick look through your Instagram analytics and you can...