Improve the way you use Instagram for business

Improve the way you use Instagram for business

The latest blog from Cardiff media agency, The Media Angels. How can you improve the way you use Instagram to market your business? 1. Personal or business account?   There are two different types of Instagram account; personal and business. With a business account, you can get analytics into your followers and posts, promote Instagram posts and have a more professional profile. You can also link your Instagram profile to your Facebook page, allowing you to quickly post photos onto Facebook. Your Instagram business profile also has a “Contact” button, here you can choose to include directions, a phone number, or an email address. Most of the advantage of switching to a business profile is the ability to learn about your followers. Here you can see what posts work best, generate the best interaction, where your followers are and when they’re online. 2. Using Instagram scheduling There are a lot of mobile apps available which allow you to schedule Instagram posts, like how you can schedule posts on Facebook. We use Apphi for our account. It’s easy to set-up and link your account, and from the app you can set filters, hashtags and a caption before setting a time and date to post. We find this app helpful as our analytics show our followers are most active during the evening, when we’re out of the office. By using a scheduling app we can make sure our posts reach our followers at the right time. 3. Which posts generate the best reactions? This is all about trial and error. Have a quick look through your Instagram analytics and you can...
Improve the way you use LinkedIn for business

Improve the way you use LinkedIn for business

The latest blog from Cardiff marketing agency, The Media Angels. In the first post of our new blog series, how can you improve the way you use LinkedIn for business? 1. Post blog articles, written by you or relevant to your industry This is a great way to involve your other social media channels. You could link to your recent blog articles, try captioning with an open question and tag relevant pages. If you don’t have a blog, you can link to other news articles relevant to your business. LinkedIn isn’t as advanced as other social media in that you can’t ‘like’ or ‘share’ another page’s posts. But by creating your own content, it helps keep your followers involved. 2. Keep your information up to date; website address, phone number, email etc As LinkedIn is quite a limited platform for a business. It’s important to make sure that the information which is on there, is correct! If you change address, phone number or contact email make sure to keep it updated on your LinkedIn page too. We use our “About Us” section to tell people who we are and what we do. It’s a chance to get your brand’s personality across. You could also use this section to detail services your business provides. 3. Create a cover photo to add colour and more information Like other social media sites, on LinkedIn you can create a cover photo for your page. It’s quite narrow, so make sure all your information is shown! This is a good way to add some personality to your business page. 4. Analytics, analytics, analytics! Most...
Say “Hello” to our newest angel!

Say “Hello” to our newest angel!

This week we welcome Jodie, our newest team member in the role of Agency Support Executive. Jodie is originally from Pembrokeshire, and now has completed a degree in Graphic Communication at Cardiff Metropolitan University. She is a driven individual with a passion for social media and design, eager to begin her marketing career and develop her skills further. With experience in managing social media campaigns, Jodie is excited to see what she can bring to the Media Angel’s social media platforms and website in the future. Don’t miss out on her first few weeks and follow us on Facebook, Twitter and...
The Media Angel in National Finals of Prestigious Marketing Awards

The Media Angel in National Finals of Prestigious Marketing Awards

For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43%  to the Gardens . The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies. The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook. We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio.  We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.” The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel,...
ACT launches a new campaign

ACT launches a new campaign

Our client ACT Training, Wales’ leading training provider has unveiled a new recruitment campaign with four inspirational learners at its heart. The digital, print and PR campaign is entitled ‘Day in a life of’ and features real stories from real apprentices with  ACT, including our very own Agency Support Executive, Daniel Morris! He is one of the four stars in the new promotional campaign encouraging young people into the workplace. Daniel started a Social Media Apprenticeship with ACT last summer and has almost completed his qualification, he says “An apprenticeship is a great opportunity to learn on the job. The social media apprenticeship means that I’m working on what I’m learning every day and I get to see it come alive as I do it.” The “Day in a life of” campaign features three other apprentices that help showcase the broad range of training available through ACT from a baker in Brod in Pontcanna to working as an engineer in Landrover. The campaign which has been created to increase awareness of ACT’s traineeship, apprenticeship, higher apprenticeship programmes and vacancies to this year’s college and school leavers launched on Thursday 1st June 2017 with a private ‘red carpet’ screening event at ACT Training’s Head Office in Cardiff. Daniel and Lucinda on the red carpet, enjoying the Exclusive private screening at ACT Training’s Head Office in Cardiff. If you are looking to get your foot on the career ladder or grow your current job prospects, visit ACT’s website today: www.acttraining.org.uk If you think your campaign could benefit from our team’s award winning media planning and buying expertise, please get in touch with us. We’d...
Finalists at The Drum Marketing Awards 2017

Finalists at The Drum Marketing Awards 2017

The Media Angel are thrilled to have been shortlisted for The Drum Marketing Awards 2017. These awards celebrate the best marketers and campaigns and were internationally open for the first time this year. The Awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies. Submissions were judged by a panel of senior marketers from globally renowned household brands including Andrew Rayner, Marketing Director Nando’s and Faye Harcourt, Head of marketing Nickelodeon UK & Ireland to name a few. The Awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies. Submissions were judged by a panel of senior marketers from globally renowned household brands including Andrew Rayner, Marketing Director Nando’s and Faye Harcourt, Head of marketing Nickelodeon UK & Ireland to name a few. We have been nominated for Media planning and Buying Strategy of the Year- for work with our client The National Botanic Garden of Wales on their summer 2016 marketing campaign which helped boost their family visitor numbers by a massive 63%. A creative multi faceted campaign which focused around the opening of their Butterfly House/Plas Pili Pala, included video, on line quizzes, OOH, radio and print. We are delighted to be finalists and to have been given this accolade. In our category we are amongst national agencies and national & international campaigns from well known brands such as Dominos Pizza/ Arena Media, AXA/Havas Media, Heineken UK/ Mediavest, Channel 4/ OMD, Sainsburys and Virgin Atlantic/ PHD. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing...