Will Disney+ be able to disrupt Netflix?

Will Disney+ be able to disrupt Netflix?

Disney+ is set to launch in the UK on 31st March 2020, does this spell the end for Netflix domination of the streaming market? According to a survey by Audience Project, 26% of Brits plan to subscribe to Disney+ when it launches. Of those, 37% plan to cancel other subscriptions to balance the cost. Over three in 10 claimed Netflix will be the service they drop. Almost a quarter will ditch Amazon Prime, while 17% said Sky’s Now TV. “The entrance of Disney+ into the battleground of UK streaming services is set to radically change the state of play,” said Rune Werliin, chief product officer at AudienceProject. “Netflix’s reign could be in question, as thousands of UK consumers consider switching from its service to Disney+. By this time next year, we could be looking at a very different picture when it comes to digital TV subscriptions and usage.” Netflix is currently the most popular streaming service in the UK, used by 75% of the country. BBC iPlayer follows at 60%, and Amazon Prime is used by 50%. Will you be changing your streaming platforms in 2020? Video-on-demand advertising captures an engaged audience, get your brand seen amongst shows like Love Island, First Dates, Big Little Lies and more. Start your video on demand campaign Sources https://www.bbc.co.uk/news/entertainment-arts-50344494...
5 Reasons Why You Should Advertise on Radio

5 Reasons Why You Should Advertise on Radio

Find out more about advertising on radio. 1. Radio is moving In the past, you probably mostly listened to the radio in the car, or in your kitchen. But with the expansion of smart speakers like Alexa and Google Home, and radio apps, you can listen to radio anywhere. In fact, 50% of all radio listening hours are now through a digital device such as a smart speaker. 2. Online music streaming is becoming more popular Music streaming services like Spotify and Apple Music are increasing their reach, offering music on demand. These account for 8% of all audio listening, and 29% among 15-24 year olds. Advertising through an online platform such as Spotify is a great way to reach a younger audience, you adverts can reach them through mobile devices, tablets and desktop. 3. Podcasts are back Podcasts are gaining in popularity as more content providers seek to offer bespoke content or repackage previously-broadcast content. By advertising via podcasts, you can target your advert to people who are interested in a particular topic, for example an advert for a gym would be played to people who listen to health podcasts. 4. Radio is resilient Despite the increase in competition for audio time, radio continues to maintain its reach of nine in ten adults in the UK. Three-quarters of all audio listening is to live radio, and although this drops to 36% for 15-24 year-olds, it is still the audio source with the highest proportion of listening hours. 5. Get your advert listened to by the right people We can help you ensure your advert is heard by the...
5 Reasons Why You Should Advertise on Video-on Demand

5 Reasons Why You Should Advertise on Video-on Demand

Find out more about advertising on video on demand (VOD). 1. Watching TV is no longer limited to the living room Gone are the days when you needed to be in your living room to watch TV. Now, people can watch TV via their tablets, smartphones and laptops. With the expansion of data networks like 4G and 5G, TV viewing has gone mobile. 2. You can target your advertising Advertisers are able to select and target audiences based on region, demographic profiling, audience interests (foodies, deal seekers, eco-conscious) and genre of content (entertainment, lifestyle, comedy and factual) for example. These choices allow your advert to be shown to exactly the right people. 3. Video-on-Demand (VOD) is great for reaching a younger audience VOD is extremely popular with the younger audience. 75% of the UK’s 16-24 year olds are registered on ITV Hub and 35% of the UK’s 16-24 year olds are registered on All 4. This makes this platform great for reaching the younger audience. Read our blog on how Love Island reaches younger viewers. 4. VOD viewing is growing VOD viewing on devices has grown by 14% year on year (Thinkbox). In recent news, the UK’s two biggest broadcasters, ITV and the BBC, are in the final stages of discussions to launch a new subscription video-on-demand streaming service, BritBox, in the second half of 2019. Sky Go Extra 5. The ability to reach an affluent and engaged 61% of viewers are ABC1 (IPA Touchpoints 2016) and the view-through rate (the proportion of ads viewed from start to finish) is 92%. VOD has highly engaged viewers catching up on...
5 Reasons Why You Should Use Outdoor Advertising

5 Reasons Why You Should Use Outdoor Advertising

Find out more about outdoor advertising and how it could benefit your business. 1. Outdoor advertising is high-impact Outdoor advertising has some of the most high-impact advertising spaces in the UK. Static outdoor advertising provides continuous coverage, while digital sites can utilise real-time data. We can help you source high-impact sites across the UK, reaching commuters, families, shoppers, youngsters, and more. 2. It reaches a large percentage of the population 98% of the UK population see some form of outdoor advertising each week (Outsmart, 2018.) Outdoor advertising can reach people in high-dwell time locations such as bus stations and shopping centres. These audiences are extremely receptive to advertising, 71% of consumers look at, and digest, roadside marketing.  3. Smarter advertising As we mentioned above, digital advertising can use real-time data in your artwork. For example, a beverage retailer may decide they want to advertise their gin and tonics when the temperature goes above 15C, or on weekends, and advertise their coffee on a Monday morning, or in colder temperatures. Digital advertising can utilise weather data, time, day of the week, location (“You are five minutes from your nearest…”) and live social media feeds. Read our blog ‘Making the most out of outdoor digital advertising‘ for a quick overview of using dynamic content. 4. Helping you reach the right audience Using industry-standard data tools we can select the right locations and the right media to reach your audience. With digital advertising we can target this even more, for example if you wanted to reach commuters we can set your advertising to only show between 8am-10am and 4pm-6pm. 5. Forever innovating...
5 Reasons Why You Should Use Transport Advertising

5 Reasons Why You Should Use Transport Advertising

Find out more about transport advertising and how it could benefit your business. 1. The transport network is (almost) everywhere The transport network provides many valuable prospects for gaining outdoor exposure for your business. From Thurso in Scotland, to Penzance, the transport network covers a huge percentage of the UK. Bus, rail, taxi, airport and underground advertising are all highly visible formats, reaching large numbers of people in many busy locations. 2. Using data to minimise wastage Using the latest data-tools, we can find the best transport for your demographic, and the locations which will target them best. With the London Underground, we can pick the best stations for your demographic. 3. Long dwell times How often do you wait for a bus, train, taxi or a flight? Advertising on transport networks benefits from long dwell times when people are able to research your product or brand. A major report into commuters’ spending habits revealed that, across the UK, the typical weekly spend for commuters amounts to £89, rising to £153 a week for commuters in London. Nearly half (43%) of commuters nationally said they made a purchase whilst commuting at least four times a month.  4. Innovation, innovation, innovation New innovations such as the Elizabeth Line on the London Underground, are at the forefront of advertising, and the transport network provides amazing opportunities for station take-overs, and experiential. You can even have scented posters! 5. Static and Digital The transport network offers great static and digital opportunities. We’ve talked more about the opportunities digital offers here, but static gives your great continuous coverage. Could we help with your...
Exterion install new HD screens across TfL network

Exterion install new HD screens across TfL network

Commuters on the London Underground will now be able to watch the news as they wait for trains. TV channel Euronews has struck a partnership with out-of-home advertising business Exterion Media to show bulletins on its 60 new HD screens across the tube network. Passengers in 15 stations – including Camden Town, Green Park and Oxford Circus. Will see local and international news reports encompassing sports, technology, weather, business and lifestyle updates. Exterion and Transport for London are hoping the broadcasts will catch the eye of marketers too. They said that during an initial test phase, audience response will be assessed “to inform commercial opportunities for brands, such as content sponsorship and adverting alignment”. Richard Simkins, creative solutions director at Exterion Media, said: “In our world of 24-hour content, this is an exciting industry development for taking broadcast news to the Tube. We know that Londoners are spending more time away from their homes, with four million people using the Tube every day.“Looking ahead, we are confident about the new advertising and commercial opportunities this partnership with Euronews will unlock for advertisers.” A survey from Exterion Media’s national consumer panel work.shop.play identified a demand for news content on journeys. It showed 69% of Londoners want to see news and current affairs content while travelling through the city, with this number rising to 71% among 16-34 year olds. It also found that users of the tube are most interested in keeping up-to-date with world news (81%), local news (74%) and the weather forecast (69%). Source: https://www.thedrum.com/news/2018/08/13/london-underground-air-broadcast-news-euronews-partners-with-exterion-media?utm_content=media&utm_campaign=social&utm_source=twitter If you want to make sure your using your marketing budget to its full...