The Secret Behind Football Stadiums Advertising

The Secret Behind Football Stadiums Advertising

Whether you’re a football fanatic that can’t pull your eyes away from the screen or an onlooker who has caught site of the screen whilst your partner is watching. We know that you have seen the adverts that run around the edge of the pitch. But did you know these adverts are different based on channel and location that the viewer is watching from? This is done by a technology called Virtual Replacement, which allows different broadcasters to overlay relevant adverts over the physical ones that are present within the stadium. The first pitchside football advertisement ever seen was at the 1966 World Cup and since then, football advertising has become a popular tool for brands to showcase their name. Stadium Marketing is a growing style of outdoor advertising. Its increasing popularity is due to its ability to target ideal customers. This means that a brand can understand their audience demographic using their interest in football to determine other similar interests. Alongside this you can ensure it will hit a large number of people to give your brand a mass marketing opportunity. During this summer of sport watch out for the adverts in the Olympics and The Lions. If you need help choosing the right mix of media for your brand then please contact our friendly team at [email protected] Contact...
The Media Angel’s Christmas Charities

The Media Angel’s Christmas Charities

There is no denying that 2020 has been a very different and difficult year for everyone. For some people in Wales, it has been even harder, a year filled with anxiety about health, employment, loneliness and not even being able to afford basic necessities such as food. As a result, instead of sending out our usual corporate gifts, we have decided to support local charities through physical and monetary donations. We have chosen charities that are dear to our hearts either for personal reasons or because they are dedicated to helping the most vulnerable people in society, in their time of need. The charities we have supported this year are: Trussel Trust – Stop UK Hunger,Tabernacle Food Bank Penarth, Velindre Cancer Centre, Marie Curie Hospice, Penarth and,St David’s Toy Appeal. We wanted to highlight the incredible work each of these charities do. Trussel Trust – Stop UK Hunger The Trussell Trust is a charity that works to end the need for food banks in the UK. It supports a network of over 1,200 food bank centres to provide emergency food and compassionate, practical support to people in crisis, while campaigning for long-term change to the structural issues that lock people into poverty. In the UK, more than 14 million people are living in poverty – including 4.5 million children. The trust provide a minimum of three days’ nutritionally-balanced emergency food to people who have been referred in crisis, as well as support to help people resolve the crises they face. Between April 2019 and March 2020, food banks in our network provided a record 1.9 million food supplies to...
What will come of Christmas Advertising 2020

What will come of Christmas Advertising 2020

Will advertisers deliver a much needed dose of happiness and joy, or will Covid-19 be adding more doom and gloom? Not to sound like the Grinch but Covid-19 has ruined 2020 and Christmas this year is not going to be the same.As always, this time of year is when brands begin to roll out their Christmas ad extravaganzas. Not only are they vital for business, but research last year found advertising plays a key role in getting people in the festive mood, and in these times, rarely has there been a greater need to lift the public’s spirit. Consumers are crying out for advertisers to provide some festive cheer!But for marketers and designers having to devise relatable Christmas ads while being uncertain as to what Christmas will even look like this year, the challenge is huge..Each year, big brands like John Lewis and Amazon can be relied upon to dig deep into their budgets and bring out the big bucks to spend on their blockbusters, as they battle to win the Christmas ad showdown. The campaigns released so far have been a mixed bag of attempting to distract customers from the pandemic, and directly addressing the elephant in the room. Amazon has been widely commended for sensitively approaching the topic in a way that doesn’t feel downbeat. Argos on the other hand decided to swerve the topic altogether and is all about possibilities and dreams. Seeing Christmas through the eyes of children. The hotly anticipated John Lewis advert has also now arrived and is part of a campaign called ‘give a little love’ which aims to raise 5 Million pounds...
TV advertising is more affordable than ever

TV advertising is more affordable than ever

Advertising spend across the UK media fell by more than £1bn year on year during the Coronavirus lock-down, but opportunities have been created to help smaller brands get on TV for the first time. UK advertising spend on traditional media – TV, newspapers and magazines, radio and cinema as well as on poster sites and billboards across the country – almost halved from the start of lockdown on 23 March to the end of June. With the public told to stay at home, high streets shut and travel halted, many companies froze marketing budgets, resulting in a 48% fall in ad spend from £2.3bn to £1.2bn year on year. TV advert spend steeply fell between March and June 2020 by £500 million, a fall of 43%. Although TV advertising bookings have therefore dramatically fallen with usual advertisers such as Sky and Mcdonalds freezing their TV spend, this proves great news for smaller businesses as broadcasters have had to reduce airtime rates and potential TV advertisers are able to capitalise on great deals. Help for smaller brands With TV advertising in pre-Covid times generally too expensive for companies with smaller marketing budgets, broadcasters such as ITV and Channel 4 have launched schemes to subsidise smaller advertisers to allow them to embark on TV advertising for the first time. Over 50 smaller advertising budget companies have taken advantage of the opportunity, including Naked Bacon and the disinfectant range Zoflora. TV advertising helps build brand confidence and are often viewed by the public in a different way once seen on TV. Though this is great news for companies who would not have been able to...
The Media Angel finalists at international marketing awards

The Media Angel finalists at international marketing awards

The Media Angel are shortlisted as finalists in The Drum Marketing Awards 2020 for our work with Swansea University on their record-breaking 2019 campaign. We are so pleased to be recognised at these prestigious awards, alongside international agencies and brands. The Awards The Drum Marketing Awards is the largest of all Drum Awards and these awards celebrate the best marketers and campaigns internationally, it’s also judged by experienced marketers from some of the best-known brands in the world. The judging panel includes; John Burke, Global Chief Marketing Officer at Bacardi, Marsha Riley, VP of Brand Preference at Go Compare, Emily Somers, Chief Marketing Officer at Domino’s, Matt Pollington, Head of Digital Media at Sky and Tony Miller, Chief Marketing Officer at Disney, among many others! The Campaign Our entry was shortlisted for the 2019 Clearing campaign we created for Swansea University. The multi-media campaign ran across major UK cities in the run-up to A-Level results day. 2019 was predicted to be the worst year for the demographic decline of the clients’ target market and yet The Media Angel helped Swansea University successfully reverse this trend and recruited 21% more students from this target market than in 2018, making 2019 a truly outstanding year. It’s great to see our work alongside some amazing brands such as Fujifilm, Atom Bank, Pour Moi, Warner Bros, EDF Energy, Lloyds Bank and Panasonic. Our fingers are crossed for all the finalists at the virtual awards ceremony, to be held at 3pm this afternoon. Sources: https://www.thedrummarketingawards.com/the-drum-marketing-awards-2020/advertising/record-breaking-results-for-swansea-university ,...
Will Disney+ be able to disrupt Netflix?

Will Disney+ be able to disrupt Netflix?

Disney+ is set to launch in the UK on 31st March 2020, does this spell the end for Netflix domination of the streaming market? According to a survey by Audience Project, 26% of Brits plan to subscribe to Disney+ when it launches. Of those, 37% plan to cancel other subscriptions to balance the cost. Over three in 10 claimed Netflix will be the service they drop. Almost a quarter will ditch Amazon Prime, while 17% said Sky’s Now TV. “The entrance of Disney+ into the battleground of UK streaming services is set to radically change the state of play,” said Rune Werliin, chief product officer at AudienceProject. “Netflix’s reign could be in question, as thousands of UK consumers consider switching from its service to Disney+. By this time next year, we could be looking at a very different picture when it comes to digital TV subscriptions and usage.” Netflix is currently the most popular streaming service in the UK, used by 75% of the country. BBC iPlayer follows at 60%, and Amazon Prime is used by 50%. Will you be changing your streaming platforms in 2020? Video-on-demand advertising captures an engaged audience, get your brand seen amongst shows like Love Island, First Dates, Big Little Lies and more. Start your video on demand campaign Sources https://www.bbc.co.uk/news/entertainment-arts-50344494...