Demand in OOH advertising grows in the first quarter

As we all know travel has resumed on a nearly back to normal basis, airports are busy and international travel is back on the table for us all. This has resulted in huge growth in demand for OOH ad spaces in and around travel hubs. JCDecaux, the world’s largest outdoor advertising company has announced that their revenue growth was 32% for the first six months of 2022 hugely contributed to by the recovery of the travel sector following the pandemic.

This was evident in N. America where growth doubled to €116.2m against 2021, driven by a significant return of US air travel, with US airport advertising revenue now reaching 90% of what it was before the pandemic. Here in the UK growth was up by 72% to €143.4m.

In the second quarter of 2022 JCDecaux grew by 22% year on year, with all regions recording increases except Asia-Pacific (likely due to lockdowns continuing in China)

Overall, all elements of their business grew in the first half of 2022:

Transport ad business grew 28% organically to €459m.

Street furniture up 38% organically to €789.4m. 

Billboard advertising up by 22% to €226.4m.

It is estimated by Jean-Charles Decaux, co-CEO of JCDecaux, that the company will grow organically by “around 7%” in the third quarter of 2022. (Source:The Media Leader)

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