Pizza meets the Sound of Music in Domino’s latest advertising campaign

Domino’s new advertising campaigns aims to capitalise on reunions as restrictions ease.

We weren’t sure what was going on when we first saw this ad over the weekend….however it’s stuck in our minds and we rather like it…we just hope all the yodelling doesn’t catch on where we live as everyone yodels “Domino’s round mine?”!

The new advert will launch their new group ordering app feature alongside an integrated multi-million-pound campaign, including a TV advert that sees a group of mates yodelling pizza orders to-and-fro across a cityscape timed to mark the return of post-lockdown get-togethers,.

The integrated campaign will run for six months in the UK and Ireland, across various formats: TV, digital video, social, out-of-home & radio  

Social activity will use the hashtag #DominOhHooHoo to encourage people to take part online by joining a community of yodellers, while a Snapchat lens will similarly enable consumers to participate.

David Masterman, VCCP’s creative director, said: “How to cut through in a world where everyone is talking about reunions? We yodel. Domino’s has always brought people together, but after the year we’ve all been through, it means so much more. At long last, it’s time to put out the call.”

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