Recruitment Marketing for Higher Education
The Media Angel deliver award-winning marketing campaigns, helping universities advertise their virtual open days and long-term recruitment marketing campaigns.
The Media Angel have over seven years’ experience media planning and buying within the higher education sector.
The Media Angel can buy media across all platforms, however, in the current climate, the team would recommend a campaign including online elements for example:
- Video on demand – ITV Hub, Sky Go, All 4, 5od
- Music streaming – Spotify, Soundcloud
- Digital radio – DAX, Instream
Consumption of online channels such as video on demand (ITV Hub, Sky, All 4) are increasing, as is music streaming and radio listening. Since the start of the outbreak of coronavirus…
- 51% of ‘Gen Z’ have started consuming more online videos.
- 39% of ‘Gen Z’ have streamed more online television and content.
- 28% of ‘Gen Z’ have streamed more music.
The Media Angel work with their suppliers to gain precise insights into your target audience. Using tools such as Mintel, TGI and Route, they can provide comprehensive statistics and analysis into media platforms and how they index against your chosen audience.
These insights are used when deciding which media to use, target locations, media locations and proportioning budget accordingly.
These processes result in campaigns which are incredibly targeted and maximise opportunities for reporting ROI.
"Nearly 9 out of 10 graduates surveyed by UCAS are still planning to start university in 2020."
Maintaining your brand presence is more important than ever!
The Media Angel’s team are dedicated to ensuring their clients are aware of all relevant media opportunities that fulfil the brief including any new and innovative media opportunities.
In the past, their clients have been amongst the first advertisers on media opportunities in London and across other parts of the UK.
This will give your HE institution a competitive edge over others, securing standout share of voice and additional PR.
The Media Angel understand the importance of detailed reporting, analysis, and return on investment insights.
The Media Angel can provide comprehensive reporting which will enable optimisation during your campaign, and amendments for future campaigns too.
Over time, your campaigns will become even more targeted to your audience’s behaviour.
The Media Angel’s team have been recognised at national and international awards, including the 2020 Drum Marketing Awards, for their work within the higher education sector.
Over their years of working with Swansea University in Wales, The Media Angel has created campaigns which have produced record-breaking results for the client.
The Media Angel was established in 2008 in the Vale of Glamorgan. When choosing to work with The Media Angel, the team become extended members of yours, available to offer expert, impartial, professional guidance on your media planning and buying across all marketing platforms.
The Media Angel will put their combined experience of over 70 years into ensuring the most appropriate and effective mix of media is used to suit your campaign objectives and deliver award-winning results.
The Media Angel’s campaigns for higher education have been recognised at international and national awards.