How are Exterion transforming the London Underground?
Exterion Media UK is proud to introduce their newest full-motion ultra HD digital product – D12s, as part of their unique media partnership with TfL.
D12s form part of a wider digital roll out and significant investment (£90 million) in digital products across the TfL rail estate throughout 2018.
Exterion Media UK has almost completed the roll out of 50 of these new D12 screens across 19 handpicked Zone 1 London Underground stations, delivering a hard-to-reach young and up-market audience. The screens are strategically placed along high dwell time corridors and ticket halls across the network.
The newest full motion product, D12s are the latest product to capture the attention of London’s media world – following the successful launch of DX3: a network of 60 full-motion, cross-track, landscape digital products launched in December 2017. Adding to Exterion Media UK’s 100% full-motion digital estate, these new 98” LCD D12 screens are Ultra HD with dynamic capabilities. Their recent Engagement Zone research has proven that full motion is 4 x more engaging than static and Exterion Media UK is encouraging brand to make full creative use of these new formats.
Andrea Marsh, Digital Transformation Director at Exterion Media UK, said: “I’m personally blown away by the impact of these new D12 screens. They’re a fantastic addition to our growing full-motion digital portfolio – positioned in cherry picked locations in the heart of the capital.”
Source: Exterion Media