How are people using media in 2018?
Attest’s media consumption report 2018 is a survey of 1,000 people taken in July 2018 to compile a report on the habits of UK consumers. What’s their verdict on some of the biggest platforms?
86.8% of Brits report watching more than one hour of television every day, a rise from 82% in 2017.
When it comes to streamed and on-demand television, use has risen dramatically since 2017.
Women tend to watch more streamed television than men, with 75.7% of female respondents tuning in for at least one hour per day, versus 64.1% of men.
Londoners are more likely to tune into Netflix, Amazon Prime or similar for 1-2 hours every day (47.7%)
The ITV Hub app ranked as the second most downloaded iPhone app of May 2018.
The most popular paid-for music streaming service is Spotify (35.1%).
However, Apple Music (27%), Youtube (25.3%) and Amazon Music (19.7%) are close behind.
Younger generations seem to be more interested in newspapers than older generations, with 37.7% of those aged over 40 admitting they do not read a printed newspaper on a regular basis, compared to just 23.2% of under 40s.
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Source: Attest Media Consumption
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