Latest Rajar Results – Q 3 2017
The Rajar results Q3 2017 shows that commercial radio listening beats the BBC for another quarter nationally.
The quarterly review of Radio listening for Q3 comparing all radio stations across the UK were in last week (26th October) The below provides an insight into the current listening patterns of Welsh radio fans.
Locally, Heart FM increased its reach to a massive 471,000 listeners, a growth of 44,000 listeners, with an average of 9.4 hours listening time per listener.
Jagger and Woody, Wales’ number 1 breakfast show continues to grow adding an extra 15,000 listeners.
Hearts sister station Smooth South Wales is celebrating an all time high, now delivering an impressive 95,000 listeners every week with its relaxing music mix.
Not such good news for Heart North Wales who see their reach fall by 9,000.and Nation Radio who achieved a good 2nd quarter whose listener figures have now fallen by 11,000.
Radio Pembrokeshire retains their helm at the top of reach figures with a 37% weekly reach, up 2% on last quarter.
Further good news for Radio Pembrokeshire and Bridge FM, in a quarter where nearly 50% of local stations see their listener figures fall, they have both seen an increase of 3,000 and 1,000 respectively. Although Bridge FMs average hour per listener figure falls from 10.3 to 9.7.
Of the 49.1 million adults that listen to radio every week, 65% listen to commercial radio.
Commercial radio reaches 35.6 million (BBC figures are down to 34.9 million)
Capital remains Londons most popular commercial station with 2.1 million listeners, beating Kiss (1,9m) to the top spot.
The networked stations have delivered high reach with Heart Brand 9.5m, Capital Brand 8.5m, Kiss 5.7m, and Magic 3.7m
Digital figures are stabilised with 33 million people tuning in every week, achieving 511 million hours.
Kisstory remains at the top of the digital only commercial stations chart. With 1.8m weekly listeners, followed by Absolute 80’s which remains at 1.5 million listeners.
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