Case Study: The Media Angel help launch new Cardiff Airport route to Glasgow
Cardiff Airport launched their new route to Glasgow on 28th February with Loganair. The launch was promoted on Nation Radio Wales with presenters travelling to Glasgow to showcase what the city has to offer.
The launch marks the start of a year-round schedule that will connect the two cities. Designed to enable business or leisure trips of different durations, including weekends, long weekends and short breaks.
The route has a flight time of only 1 hour and 15 minutes, and operates up to eight times a week.
Across all its routes, Loganair provides 15kg of complimentary baggage allowance, in-flight refreshments and the option to join Clan Loganair – the airline’s competitive reward programme for frequent flyers.
“It is fantastic to welcome Loganair’s scheduled services to Cardiff, and we are really pleased that they have taken this opportunity to bolster links between Wales and Scotland. Wales has strong ties with Glasgow and the new regular service will help facilitate our passengers who need to travel for business, or for visiting friends and family.”Spencer Birns, Chief Commercial Officer at Cardiff Airport
The Media Angel used a promotion on Nation Radio Wales to advertise the launch. Presenter reads and 30″ adverts in the week up to the launch worked in conjunction with a competition to win flights and a hotel voucher.
On Friday 28th February, Nation presenters Sam Vaughan and Neil Greenslade travelled on the inaugural flight to Glasgow to visit some of the cities best attractions, providing social media coverage and audio.
The competition received 500 entries, and social media received 44,000 impressions.