Love Island audience grows 10% year on year

After another record breaking year, Love Island continues to be at heart of the nation’s conversation.

This year saw the biggest series yet of Love Island with a total average audience of 5.6million viewers.

Quick Stats


Love Island’s TV audience has grown +546% since Series 1, and +10% year on year.

8 million

Love Island was the most talked about TV series of the year, generating 8 million tweets.

The most watched programme of the year for 16-34 adults.

The biggest show on ITV2 ever.

3 million

Love Island’s Instagram hit 3m followers, becoming the biggest reality TV account, beating Keeping Up with the Kardashians.

What does it mean for brands?

Love Island 2019 brand partners saw an increase of 15% in brand awareness.

Love Island 2019 brand partners experienced a 19% increase in brand consideration.

Love Island online brand partners experienced a 20% uplift in unique search visits in 2019.

If you’d like to advertise your brand amongst Love Island, or any other popular program, then get in touch with our friendly team at The Media Angel on [email protected]. You’ll be pleasantly surprised at how affordable it could be.

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