Marketing trends you can’t ignore in 2024
We recently attended a industry webinar on the predicted media and advertising trends for 2024, here are the trends you simply can’t ignore!
Global ad spending is forecasted to increase by 8.2%, reaching £788 billion in 2024
Digital ad spending will finally achieve pre-pandemic levels in 2024, increasing by 20.9% in growth by the end of 2024
The highest ad spending sectors predicted for 2024 are as follows:
Retail – £5.69 billion
Consumer packed goods – £3.80 billion
Computing products and consumer electronics – £3.22 billion
Financial services – £3.00 billion
Automotive – £2.26 billion
Travel – £1.90 billion
Other – £6.6 billion
What marketing channels have the strongest growth predicted for 2024?
In Game +15%
The era of real-time personalisation
49% of consumers felt frustration when they received irrelevant content or offers
75% of consumers expect companies to understand their unique needs and expectations
Ad spent expected to reach £29 billion in 2024 a YoY growth of 9.2%
Digital out of home = 60.5% growth
Video = 13.3% growth
Display = 10% growth
CTV continues to make waves
This year, almost 75% of the UK population will watch digital video content and is expected to further grow in 2024.
The rise of DOOH
Digital will account for 64.7% of out-of-home spending in 2023 and is expected to surpass the £1 billion mark by 2026
In-game advertising revenue is expected to surpass £600 million in 2024, being the 4th largest revenue generator globally
49% of in-game ads drive on average 49% promoted brand recall
6 out of 10 players are likely to make a purchase after seeing an in-game advert
(Source: Stack Adapt)
If you need help ensuring your 2024 marketing plans get results, get in touch with our team today!