Cinema advertising update
Due to the recent government advice concerning the coronavirus, cinemas have been closed as they are a ‘non-essential’ business. However, there are media platforms which are experience a positive effect as people move indoors.
Screentime and Sponsorship
See your brands alongside the biggest films
Why choose Cinema Advertising?
Cinema advertising has the lowest advert avoidance of all mediums, where cinemagoers engage deeply with marketing messages as part of the overall experience.
Audiences within the cinema are focused intently upon the screen with little to distract them from brand messages. Advertising in this environment is said to have 8 times greater impact than television, suggestive of its huge power and effectiveness.
Given that there are on average 10 new films of different genre released every week, a broad and varied range of audiences are attracted to cinema screens. The reach of cinema advertising is therefore extremely wide and diverse.
Did you know?
of the UK population are cinemagoers (CNS Media, 2019)
of cinemagoers are in their seats before the adverts start (CNS Media, 2019)