Digital Audio Advertising
Advertise your brand on digital platforms like Spotify, Instream and DAX
Why use digital audio advertising?
Combine the power of radio with powerful targeting capabilities.
Digital audio is when consumers listen to radio brands, or music streaming platforms like Spotify, via a digital device.
This could be a mobile phone, laptop or a smart speaker.
The main difference between a digital audio campaign and a traditional radio campaign is the ability to target your audience through specific segments.
We can target your audience by age, location, interests and hobbies, education, music preference and more. A digital audio campaign can also give you valuable reporting feedback such as clicks, impressions delivered and performance by area.
Did you know?
Spotify users listen to 150 minutes of music per day (Spotify, 2018)
More than half of UK adults listen to digital audio each week (DAX, 2019)
How can we help?
We are able to help you select the most appropriate digital audio platforms to suit your campaign aims within the areas you want to cover, and secure the best opportunities for your budget. We can also help with the creation and approval of your advert; working with you to produce a high quality message using talented production companies, that will help you stand out and get noticed.
The Media Angel can help you cost-effectively incorporate digital audio into your marketing plans.
Get in touch to incorporate digital audio into your marketing mix.
Advertising on Podcasts
Podcasts are gaining in popularity as more content providers seek to offer bespoke content or repackage previously-broadcast content.
By advertising via podcasts, you can target your advert to people who are interested in a particular topic, for example an advert for a gym would be played to people who listen to health podcasts.