Radio and Digital Audio
Audio platforms have had some bumper months thanks to an increase in daytime listening and a consumer demand for trustworthy news.
At the height of lock-down, daily reach for Global and Bauer brands was up 15%.
RAJAR, the industry survey for radio station performance, was halted due to the lock-down, but hopefully we’ll get updated figures later on in 2020.
After the increased figures in early 2020, numbers are expected to drop, however, the return of the daily commute and office listening is expected to fill this gap.