Airtime, sponsorships and promotions
Why use radio advertising?
Radio promises advertisers significant scale and influence when broadcasting key messages.
With one of the lowest levels of advertising avoidance, radio allows marketers to reach out to thousands of new customers as well as existing consumers with essential messages at key activity moments across the day. Radio is seen as a cost effective frequency medium that is great for generating high reach figures and valuable for building a brands reputation.
Radio isn’t just for people listening in their cars anymore, it can be accessed via apps, smart speakers and online, meaning more opportunities for your adverts to be heard.
Did you know?
of the population tune in to radio every week (RAJAR, 2018)
average hours of radio listened to per week (RAJAR, 2018)
How can we help?
We are able to help you select the most appropriate radio stations to suit your campaign aims within the areas you want to cover, and secure the best opportunities for your budget. We can also help with the creation and approval of your advert; working with you to produce a high quality message using talented production companies, that will help you stand out and get noticed.
The Media Angel can help you cost-effectively incorporate radio into your marketing plans. Whether you’re looking for airtime, sponsorships, exciting promotions or engaging competitions, we make sure our clients are presented with a wide range of the most suitable options available.
Get in touch to incorporate radio airtime into your marketing mix.
Why use Radio Sponsorships & Promotions?
A radio sponsorship can greatly improve brand awareness and is a perfect way of getting your key message across to listeners. Radio sponsorships are ideal for maximising connections with consumers. Being long term, your brand and business will increase in familiarity in the minds of listeners and becomes associated with values of the station, music, programme, presenter or time of day.
Radio promotions allow your audience to participate in entertaining radio output and engage in positive brand awareness.
The Media Angel works with numerous clients on their radio airtime advertising, sponsorships and promotions. We can provide expert, impartial advice on the most suited radio station(s) to reach your target audience and campaign objectives and will pass on our experience and preferential buying rates.
Contact The Media Angel for advice on including radio sponsorships and promotions as part of your marketing mix.
Advertising on Spotify
Music streaming services like Spotify and Apple Music are increasing their reach, offering music on demand.
These account for 8% of all audio listening, and 29% among 15-24 year olds. Advertising through an online platform such as Spotify is a great way to reach a younger audience.
Contact us to find out how you can advertise on Spotify.
Advertising on Podcasts
Podcasts are gaining in popularity as more content providers seek to offer bespoke content or repackage previously-broadcast content.
By advertising via podcasts, you can target your advert to people who are interested in a particular topic, for example an advert for a gym would be played to people who listen to health podcasts.