Television Advertising

Target your campaign to postcodes, car ownership, children age and more.

Why advertise on television?

Television advertising is an exciting, engaging and unique opportunity to bring your brand to life and connect with audiences on a highly emotional level. 

Whether you want maximum exposure for your brand, or want to appear to more select audience categories, there are many opportunities with TV advertising for you to take advantage of. Without a doubt, it’s one of the most effective and powerful advertising mediums available to your business.

 

Television Channels

Just a few of the television channels you can advertise on. 

Reaching exactly the right audience

Advertisers are able to select audiences based on a variety of factors, creating an incredibly targeted campaign. 

  • Television regions
  • Postcode Area(s)
  • Local Authority
  • Metropolitan Area(s)
  • Geo-Flex; define a catchment area by radius or drive time.
  • Affluence, home ownership
  • Children; age, expectant families
  • Mosaic types
  • Car or pet ownership

Did you know?

0 %
0 %
of the population can be reached with TV in one month (Thinkbox, 2018)
of TV is watched live (Thinkbox, 2018)

What is Sky AdSmart?

Sky AdSmart is a revolutionary new approach to TV advertising, developed by Sky. This new technology allows you to select your audience(s), whether that’s by, demographic, life stage, within a region, a city or postcode.

For the first time in the UK, Sky Adsmart can serve different ads to different Sky households watching the same programme, based on factors like age, location and number of occupants. Your advert could be targeted to families with children in Cardiff, older affluent males in Manchester, business-people in London etc.

The flexible nature of Sky Adsmart lets you restrict your advertising to a specific region or city; alternatively you can choose to show your advert only when your defined audience is watching. This makes for extremely cost effective advertising with truly minimal wastage, just talking to the people when they are watching.