Newspapers circulation figures ae down, online counterparts on the up
Do you still read your daily or weekly newspaper? According to the latest ABC figures, average newspaper circulations figures have fallen again across the UK.
Alison Debono, Managing Director of The Media Angel commented: “These circulation figures come as no surprise, it’s sad news for press, but great to see growth in the digital sector.
Luckily there has been a massive growth in the number of users to the publisher’s online sites, such as Wales Online which has doubled its audience in the past year. Over 4,025,111 monthly unique visitors took to the site during January 2015.
“Press still has a place. It’s important for advertisers to remember that some of these tight-knit community newspapers and all-Wales titles are still reaching certain audiences that are perfect for certain campaign briefs.”