Print advertising has best performance in seven years
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years.
The latest report from the Advertising Association/Warc, saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion. The numbers could suggest a change from social media advertising, and a return to the broad approach of print.
Out-of-home, radio and TV have also done well and national newspapers have had their best performance for more than seven years.
Print display advertising in the national newspaper market rose 1% to £153 million in the first quarter. The first increase since the last quarter of 2010.
The popular dailies adspend rose by 2.8% to £77.8 million with Tesco returning to the newspaper fold.
While print display in the quality market dropped by 0.3% to £48 million. That too was the best quarterly performance for seven years.