Something new from SKY TV- SKY Regional

Sky has developed new technology to allow advertisers to run regionally targeted TV campaigns. Previously this capability has been used to target niche audiences.

They are trialling a solely regional functionality from September to December 2016.

Key Info

• Sky Media SOV in the ITV1 regions ranges from 35-40%*

• Sky Media has a younger and higher ABC1 audience than ITV1

• Target all UK regions excluding London, Central, Meridian, Anglia

• Can expand the coverage & effectiveness of regional campaigns

• Data analytics option for advertisers prepared to share results

The Process

• Identify your ITV1 region(s)

• Send your advert to the Sky+ HD boxes in your chosen region(s)**

• Ads served in any linear or time-shifted break across 86 channels***

• Viewers need to see at least 75% of an advert for it to count as an impression

• Only pay for the number of impressions delivered

• Impression reports supplied through the campaign period

So if you advertise on TV and put 25% of your total spend on Sky regional (Sky’s SOV) then the coverage should increase by over 12% from 42% to 47.3%

This is a great new, cost-effective way of reaching a large audience in your target area at a more affordable price than SkyAdSmart.

If you are interested in advertising your brand on TV, call one of our team today on 02921 320 200.