The cutest Christmas advert this year only cost £100 to make!

The cutest Christmas advert this year only cost £100 to make!

We love this video! Tom Jones, a Welsh shop owner and his two year old son Arthur starred in this heart-warming advert to try and encourage people to shop local. Hafod Hardware in Rhayader, Powys, has been making festive adverts for several years. This year’s ad sees Arthur setting up the shop along with members of his family. The family have been overwhelmed by the response and feed back to the advert. The video has received over 2.4 million views in the first 10 days! Proving you don’t need a big budget to get noticed. It also has a great message to shop local. #BeAKidThisChristmas 2019’s Christmas Adverts If you’d like to create a video advert give us a call on 02921 320 200 or email...
The Media Angel – Summer 2019

The Media Angel – Summer 2019

Join us as we look back on our busy summer at The Media Angel! Summer 2019 saw a flurry of activity with our education clients, especially during July and August and the busy results period. It’s been ‘back to school’ for the The Media Angel as this summer we have planned campaigns for a variety of education clients such as; Swansea University, Coleg y Cymoedd, Welsh for Adults and Westbourne School. We loved seeing these campaigns live up and down the country and even on our door-stop in Penarth and Cardiff! The birds and the bees It was also another busy year for the National Botanic Garden of Wales with their summer 2019 campaign, designed and planned by us at The Media Angel! The campaign celebrated all aspects of the Gardens; their Butterfly House, Bee Hives and the new British Birds of Prey Centre. Don’t worry, we also found some time in between our busy campaign schedules to enjoy the heatwave! We’re already busy planning campaigns for 2020! What are your marketing goals? We can help with all aspects of your advertising needs, from planning to design and campaign analysis. Get in touch today to ensure we help you get your messages in the right place, targeting the right people at the right time to make 2020 your best year...
How has radio fared in RAJAR Q2 2019?

How has radio fared in RAJAR Q2 2019?

In the second RAJAR survey of 2019, commercial radio has smashed its own record and achieved the highest ever weekly reach. But, how have stations across Wales fared? Local Locally there were a few stations who stood out for not having a good quarter.  One of those was 96.4 FM The Wave who’s reach decreased by 28,000 to 115,000. Their reach % also decreased by 6% to 24%, the biggest drop across all the stations The Media Angel surveyed. Local stations in Swansea also took a hit. Swansea Bay Radio’s reach was down 8,000 to 21,000. Swansea Sound also lost 8,000 in reach, down to 40,000. Capital experience a mixed bag of results. Capital South Wales’ reach increased by 14,000 to 231,000. However, Capital North West and Wales’ reach dropped by 6,000 to 140,000. Although still the largest radio station in Wales, Heart South Wales’ reach also decreased significantly, down 16,000 to 394,000. Kiss (West) and Smooth North West and Wales experience reach losses of 15,000 and 12,000 respectively. The station with the most loyal listeners is Heart South Wales with 8.8 hours per listener. Smooth Radio South Wales saw the biggest drop in listener hours against the stations The Media Angel surveyed, with a decline of 3.8 hours to 7.2 per listener. Radio Pembrokeshire still retains its’ position with the highest weekly reach at 35%, followed by The Wave with 24% and Capital South Wales at 22%. National Across national radio, the biggest loss had to go to Zoe Ball who lost 780,000 weekly listeners from her Radio 2 breakfast show. Zoe Ball took over from Chris Evans...
Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 creative trends report highlights how visual aesthetics of the past are far from dead, with top trends echoing old styles. The report is based on Shutterstock’s vast archive of stock images and footage, and year-on-year search increases, which the company used to generate its design and visual predictions for 2019. The report names the top three trends for 2019 as ‘Zine Culture, ’80s Opulence’ and ‘Yesterday’s tomorrow‘ – all of which are nostalgically reminiscent of the past. In addition to top trends, the report outlines eight styles which were popular this year. They include, ‘Tempting Typography,”Kawaii,’ ‘Beyond Plastic’ and ‘Colourful Cartoon Art.’ ‘Zine culture’ reflects the imaginative world of photomontage. It meshes the old, raw artistic practice, with the digital capabilities of today, to create a fresh, uniquely undesigned look. According to Shuttterstock’s search history, the term ‘contemporary art collage’ increased by 1376% this year. ’80’s opulence’ has as much bravado as a Culture Club album cover. According to the report, the term ‘chain print’ is up by 731% and ‘elegance pattern’ searches increased by 1060%. Good taste is forgotten and substituted for an ostentatious clash – from leopard print and snakeskin to peacock feathers and gold chains, all elements of the style compete for attention. ‘Yesterday’s Tomorrow’ is an optimistic redux of early-tech that demonstrates that old is new again. The term ‘synthwave’ has increased by 717%, ‘retrowave’ by 676% and ‘duotone’ by 230%. The style reinstalls futurism aesthetics like bold purple, blue and pink duotone gradients, basic vector graphics and dreamy synth music. Discussing the predictions report, Shutterstock’s chief marketing officer, Lou Weiss, said: “Even the...
AVoD to pick up speed in 2019

AVoD to pick up speed in 2019

Advertising-funded video-on-demand (AVoD) – think Now TV, Hulu and Sony’s Crackle, as well as growing interest from Amazon – is still very young compared to other media. But, advertisers are fast beginning to see its future potential. Subscription video-on-demand (SVoD) services like Netflix have been garnering plenty of attention as they colonise global living rooms. But, competition is also starting to heat up in for online video ad spend. So much so that it is outpacing other media with spend set to double to $47bn by 2023 worldwide, according to Warc. The expected $23.8bn in brand investment that AVoD will receive this year equates to a 5.2% share of global ad spend, which is increasing year on year. And as a percentage of total over-the-top (OTT) spend (an estimated $68.7bn in 2018, according to Digital TV Research), AVoD will account for 34.7%. “Consumers’ voracious appetite for video content anywhere, on any device, has been propelled by SVoD services such as Netflix. But it is AVoD platforms which present the opportunity for advertisers to marry rich consumer data with pinpoint targeting during engaging content. This is why AT&T and Amazon are exploring moves into the AVoD sector next year, with the ultimate aim of taking the lion’s share of a market expected to be worth $47bn by 2023.” James McDonald, data editor, Warc. AVoD platforms present the opportunity for advertisers to marry rich consumer data with pinpoint targeting during engaging content. Indeed, Amazon kick-started speculation in the summer when it posted a job ad looking for a UK-based executive to lead an ad-funded free-to-air TV offering. An ad-funded platform, Pluto...