The cutest Christmas advert this year only cost £100 to make!

We love this video! Tom Jones, a Welsh shop owner and his two year old son Arthur starred in this heart-warming advert to try and encourage people to shop local.

Hafod Hardware in Rhayader, Powys, has been making festive adverts for several years. This year’s ad sees Arthur setting up the shop along with members of his family.

The family have been overwhelmed by the response and feed back to the advert.

The video has received over 2.4 million views in the first 10 days! Proving you don’t need a big budget to get noticed. It also has a great message to shop local. #BeAKidThisChristmas

If you’d like to create a video advert give us a call on 02921 320 200 or email [email protected]

The Media Angel – Summer 2019

Join us as we look back on our busy summer at The Media Angel!

Summer 2019 saw a flurry of activity with our education clients, especially during July and August and the busy results period.

It’s been ‘back to school’ for the The Media Angel as this summer we have planned campaigns for a variety of education clients such as; Swansea University, Coleg y Cymoedd, Welsh for Adults and Westbourne School.

We loved seeing these campaigns live up and down the country and even on our door-stop in Penarth and Cardiff!

The birds and the bees

It was also another busy year for the National Botanic Garden of Wales with their summer 2019 campaign, designed and planned by us at The Media Angel! The campaign celebrated all aspects of the Gardens; their Butterfly House, Bee Hives and the new British Birds of Prey Centre.

Don’t worry, we also found some time in between our busy campaign schedules to enjoy the heatwave!

We’re already busy planning campaigns for 2020! What are your marketing goals? We can help with all aspects of your advertising needs, from planning to design and campaign analysis.

Get in touch today to ensure we help you get your messages in the right place, targeting the right people at the right time to make 2020 your best year yet!

How has radio fared in RAJAR Q2 2019?

In the second RAJAR survey of 2019, commercial radio has smashed its own record and achieved the highest ever weekly reach. But, how have stations across Wales fared?


Locally there were a few stations who stood out for not having a good quarter. 

One of those was 96.4 FM The Wave who’s reach decreased by 28,000 to 115,000. Their reach % also decreased by 6% to 24%, the biggest drop across all the stations The Media Angel surveyed.

Local stations in Swansea also took a hit. Swansea Bay Radio’s reach was down 8,000 to 21,000. Swansea Sound also lost 8,000 in reach, down to 40,000.

Capital experience a mixed bag of results. Capital South Wales’ reach increased by 14,000 to 231,000. However, Capital North West and Wales’ reach dropped by 6,000 to 140,000.

Although still the largest radio station in Wales, Heart South Wales’ reach also decreased significantly, down 16,000 to 394,000. Kiss (West) and Smooth North West and Wales experience reach losses of 15,000 and 12,000 respectively.

The station with the most loyal listeners is Heart South Wales with 8.8 hours per listener. Smooth Radio South Wales saw the biggest drop in listener hours against the stations The Media Angel surveyed, with a decline of 3.8 hours to 7.2 per listener.

Radio Pembrokeshire still retains its’ position with the highest weekly reach at 35%, followed by The Wave with 24% and Capital South Wales at 22%.


Across national radio, the biggest loss had to go to Zoe Ball who lost 780,000 weekly listeners from her Radio 2 breakfast show.

Zoe Ball took over from Chris Evans in January, after he left the station to join Virgin Radio. In the second quarter of 2019, Ball’s figures fell from 9.05m to 8.27m.

Chris, meanwhile, has added 63,000 listeners to his Virgin Radio breakfast show – now reaching 1,111,000 across the (compared with 1,048,000 in Q1/19). That helped Virgin Radio UK increase its overall reach as a station from 1.3m to 1.545m – a jump of 18% quarter on quarter.

Global is celebrating its highest ever weekly reach (25.6m), hours (238m) and share (23.4%) as a group, with the country’s biggest four commercial radio brands being Heart (9.7m), Capital (8.2m), Smooth (5.7m) and Classic FM (5.6m). Kiss is 5th with 5.3m listeners.

The new Capital Breakfast with Roman Kemp, Vick Hope & Sonny Jay reaches 3.796m – that’s an increase from Q1/19 but a drop of 164,000 from a year ago when the shows were presented regionally.

Greg James posts his highest figures since taking over Radio 1 breakfast last summer – his Monday to Thursday show has 5.69m listeners aged 10+, compared with 5.44m last year.


If you want to make sure you’re using your marketing budget to its full potential, then give our team a call on 02921 320 200 or email at [email protected]


RAJAR Q2 2019: The quarterly radio Infographic is here

RAJAR Q2 2019: London and national brands round-up


Radio stations surveyed:

102.5 Radio Pembrokeshire, 106.3 Bridge FM, 96.4 FM The Wave, Capital North West and Wales, Capital South Wales, Heart North Wales, Heart South Wales, Kiss (West), Radio Carmarthenshire and Scarlet FM, Radio Ceredigion, Smooth Radio North West and Wales, Smooth Radio South Wales, Swansea Bay Radio (surveyed as Nation Hits!), Nation Radio South Wales, Swansea Sound – 1170 MW

Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 creative trends report highlights how visual aesthetics of the past are far from dead, with top trends echoing old styles.

The report is based on Shutterstock’s vast archive of stock images and footage, and year-on-year search increases, which the company used to generate its design and visual predictions for 2019.

The report names the top three trends for 2019 as ‘Zine Culture, ’80s Opulence’ and ‘Yesterday’s tomorrow‘ – all of which are nostalgically reminiscent of the past.

In addition to top trends, the report outlines eight styles which were popular this year. They include, ‘Tempting Typography,”Kawaii,’ ‘Beyond Plastic’ and ‘Colourful Cartoon Art.’

‘Zine culture’ reflects the imaginative world of photomontage. It meshes the old, raw artistic practice, with the digital capabilities of today, to create a fresh, uniquely undesigned look. According to Shuttterstock’s search history, the term ‘contemporary art collage’ increased by 1376% this year.

’80’s opulence’ has as much bravado as a Culture Club album cover. According to the report, the term ‘chain print’ is up by 731% and ‘elegance pattern’ searches increased by 1060%. Good taste is forgotten and substituted for an ostentatious clash – from leopard print and snakeskin to peacock feathers and gold chains, all elements of the style compete for attention.

‘Yesterday’s Tomorrow’ is an optimistic redux of early-tech that demonstrates that old is new again. The term ‘synthwave’ has increased by 717%, ‘retrowave’ by 676% and ‘duotone’ by 230%. The style reinstalls futurism aesthetics like bold purple, blue and pink duotone gradients, basic vector graphics and dreamy synth music.

Discussing the predictions report, Shutterstock’s chief marketing officer, Lou Weiss, said: “Even the most talented creative professionals sometimes want a little inspiration for their next big project and our Creative Trends report is here to help.

“With over 1.5m fresh new assets added weekly and millions of searchers using our platform, Shutterstock has volume of search and download data to predict the hottest trends and newest fads being driven by the design world. We can’t wait to see these 2019 design themes come to life everywhere, from ad campaigns, to the catwalk, and in movies. This year, our top three trends are influenced by the bold design principles of years past, so it will be particularly interesting to see how they evolve with modern interpretations best suited for today’s digital platforms.”


AVoD to pick up speed in 2019

Advertising-funded video-on-demand (AVoD) – think Now TV, Hulu and Sony’s Crackle, as well as growing interest from Amazon – is still very young compared to other media. But, advertisers are fast beginning to see its future potential.

Subscription video-on-demand (SVoD) services like Netflix have been garnering plenty of attention as they colonise global living rooms. But, competition is also starting to heat up in for online video ad spend.

So much so that it is outpacing other media with spend set to double to $47bn by 2023 worldwide, according to Warc.

The expected $23.8bn in brand investment that AVoD will receive this year equates to a 5.2% share of global ad spend, which is increasing year on year. And as a percentage of total over-the-top (OTT) spend (an estimated $68.7bn in 2018, according to Digital TV Research), AVoD will account for 34.7%.

“Consumers’ voracious appetite for video content anywhere, on any device, has been propelled by SVoD services such as Netflix. But it is AVoD platforms which present the opportunity for advertisers to marry rich consumer data with pinpoint targeting during engaging content.

This is why AT&T and Amazon are exploring moves into the AVoD sector next year, with the ultimate aim of taking the lion’s share of a market expected to be worth $47bn by 2023.”

James McDonald, data editor, Warc.

AVoD platforms present the opportunity for advertisers to marry rich consumer data with pinpoint targeting during engaging content.

Indeed, Amazon kick-started speculation in the summer when it posted a job ad looking for a UK-based executive to lead an ad-funded free-to-air TV offering.

An ad-funded platform, Pluto TV, has also just launched on Now TV in the UK.

For brands, this means a potential explosion of new online video inventory that can host both traditional TV spots and creative tailored for the medium. For broadcasters it’s imperative to keep pace with newer platforms.

“The UK’s broadcasters and pay-TV providers remain in a strong position,” says Jon Watts, managing partner at MTM.

“[They] have developed world-class OTT products – the BBC iPlayer, All4, the ITV Hub, My5 and Now TV – but we’re clearly seeing signs of significant shifts in consumer attitudes and perceptions of quality, in terms of content, value for money and innovation.”

Interested in advertising on VOD?

Contact our team on 02921 320 200 or [email protected]


5 Marketing Trends for 2019

We can’t believe it’s 2019 already!
What are some trends we expect to see this year? 

1. Authenticity is everything

The world is beginning to sort the fake influencers from credible, authentic sources. Influencers aren’t going anywhere, but brands that continue to do well will be the ones who work with influencers to ensure trustworthy outputs.

2. Voice is growing

There are now over 45,000 skills on Alexa, an indication of how voice is continuing to grow. Brands will move from gimmicks to finding ways of adding real value through voice. By 2020, it’s predicted that every major brand will have a voice strategy in their marketing plans.

3. Are chatbots the answer for customer service? 

Chatbots are a form of software that acts as a bridge between customer and customer service agents. They are already used extensively on Facebook for tasks ranging from providing weather reports to automating customer support functions. Their effectiveness in 2019 is likely to improve.

4. Gen Z are growing up

Gen Z (people born between the mid-1990s and early 2000s) are getting older, meaning they are entering the workforce and beginning to possess buying power. This generation is seeking authenticity and socially responsible businesses.

5. Rebuilding trust in social media

While social media platforms continue to grow, consumer confidence is shaky. Users are wary of information they find on social media and younger users are not tolerant of marketing which appears un-authentic.

So, are you ready for 2019?

If you’re ready to get your 2019 marketing plan into action, then give our team a call on 02921 320 200 or email at [email protected].


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