Tag: ACT
Finalists in CIM’s prestigious Wales Marketing Awards
We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for…
Best Integrated Campaign
The Media Angel (UK) Ltd. In partnership with The National Botanic Garden of Wales – Summer Campaign
Best Advertising Campaign
The Media Angel (UK) Ltd In partnership with The National Botanic Garden of Wales – Summer Campaign
Best use of PR
ACT Training In partnership with The Media Angel – #BEYanapprentice
Best Use of Creative
ACT Training In partnership with The Media Angel – #BEYanapprentice
CIM’s prestigious Wales Marketing Awards (previously known as Canmol) rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved.
This year 36 entries have been shortlisted for 12 Awards across all sectors including Welsh brands such as Dwr Cymru- Welsh Water, Public Health Wales, Cadw and Braces Bread as well as two of our clients, National Botanic Garden of Wales and ACT Training LTD.
The National Botanic Garden of Wales, based in Carmarthenshire needed to increase their visitor numbers after a number of years of flat-lining figures. In order to achieve this goal their objectives were to concentrate on increasing family visitors: following the creation of new family offerings, which culminated in the opening of The Butterfly House, Plas Pilipala, we composed a campaign to publicise this new offering to family with children across South and West Wales. A creative multi-faceted campaign which encompassed video, online quizzes and message reiteration across outdoor advertising and radio, created a social buzz and an overall increase of family footfall up a massive 68% over the summer holidays.
David Hardy – Head of Marketing and Communications for National Botanic Garden Wales said “We are delighted to be shortlisted for two awards for our Butterfly House campaign with The Media Angel who did a fantastic job…we are still reaping the benefits of their excellent work today”
ACT Training, Wales’ leading training provider’s objective was to hit their traineeship recruitment target. ACT and The Media Angel devised the #BEYanapprentice campaign to help achieve this goal. Jayne McGill-Harris, senior marketing and PR Manager of ACT Training Ltd says
“One of the main marketing challenges we face each year is how we can compete with huge FE and HE organisations that have much larger marketing budgets and a larger voice in the market compared to ourselves. In order to inject some originality and imagination into our marketing communications activity, we hired The Media Angel as an extension of the team.
Between us, an integrated campaign that included an experiential marketing stunt, as well as online advertising and a promotion, was planned to achieve a competitive advantage and provide a memorable brand experience for prospective learners.”
A Beyonce lookalike was hired and a buzz created around Cardiff on the day of Beyonce’s concert in June. “Beyonce” engaged with concert goers encouraging them to enter a competition and post pictures on social media ensuring high levels of exposure and data capture from their target audience. This highly successful campaign attracted 63% increase in new traffic to their website and ultimately achieved 830 enquiries- an increase of 40%.
Our Managing Director Alison Debono says
“We are beyond thrilled to be shortlisted again this year for 4 awards at CIM’s Wales Marketing Awards. We are the only media planning and buying agency in Wales to achieve this accolade. The two very different campaigns that we have been shortlisted for highlight that great results and a good return on investment are achievable with limited budgets, creative imaginations and by selecting the most appropriate media mix to deliver the campaign objectives.”
Alison further says “Both campaigns for ACT Training Ltd and National Botanic Garden of Wales are fitting case studies that underpin the essence of our work and how we can help clients develop an innovative approach to marketing to help them STAND OUT and get results”
If you need award-winning advice to ensure your marketing plans are crafted to perfection and deliver results contact us on 02921 320 300 or via email: [email protected]
Jonathan Davies leads ACT Apprenticeship Week campaign
This month we’ve been working with ACT – Wales’ leading training provider on a new campaign for National Career’s Week and National Apprenticeship Week.
ACT was keen to promote its fantastic apprenticeships schemes and services to businesses across South Wales, and wanted to raise awareness of the countless advantages that come with training an apprentice.
We at The Media Angel were delighted to be involved in the planning, buying and implementation of this inspiring campaign, particularly as ACT’s services not only provide life changing opportunities for apprentices; but also gives businesses the unique chance to train a skilled and valuable workforce. We focused on highly targeted and creative digital methods to place this important message in front of the right people, at the right time, cost-effectively.
It seemed we were not the only ones left impressed by ACT’s wealth of fantastic, motivational services as skills ambassador Jonathan Davies was eager to support this digitally led campaign. His message was simple; “help us in our mission to train a nation, improve your business and become socially responsible. With 100% funding available, apprenticeships make sense”.
ACT’s marketing and PR manager Jayne McGill was extremely pleased with this employer engagement campaign and and collaboration of our two marketing teams, commenting:
“The Media Angel responded excellently to the brief and came up with a range of targeted solutions within the budget. From the initial consultation, all the way through to campaign delivery, their level of service and communication was top class. We have formed a great working relationship with the team and can speak honestly and openly about ideas in the development stages. Not only are they experts in their field, but Alison and Megan are extremely hard-working, proactive, creative and a pleasure to work with”.
To find out more about ACT’s huge range of services for every business visit their website www.acttraining.org.uk.