Top Adverts of Superbowl 2020

Top Adverts of Superbowl 2020

We may not really understand Superbowl in the office, but we do know advertising, so we’ve taken a look at our top adverts at Superbowl 2020. Brands looking to capitalise on the 102 million Superbowl 2020 viewers pay around £4.3 million for a 30 second advert – a big price tag, but not too bad considering you’re reaching almost a third of the entire US population. It’s a platform well-known for showing the latest movie trailers, product launches alongside famous faces. This year, viewers were treated to the latest trailers for Black Widow, James Bond and Mulan. Best Tearjerker – Google Home This advert shows how Google can help remember important life moments. Strangest Crossover – Tide Pods x Wonder Woman Most Famous Faces in 60 Seconds – Walmart Featuring characters from Star Wars, Men in Black, Bill and Ted, Flash Gordon and many more. Most Unexpected Song – Audi It may have been seven years since Frozen was released, but that hasn’t stopped Audi using the iconic track in their Superbowl advert, sung by Maisie Williams of Game of Thrones fame. It’s a strange concept to grasp here in the UK, a sporting event whose advertising breaks pull in celebrities such as Jimmy Fallon, John Legend, Martin Scorcese, Ellen DeGeneres, Winona Ryder, Jason Momoa, Gal Gadot, Post Malone, Bill Murray…the list goes on! The Media Angel can help get your brand alongside some of the biggest events of the year, get in touch today to find out...
The countdown has begun!

The countdown has begun!

It’s that time of year when the Christmas advert competition begins to heat up, and here are some of the contestants so far. Aldi – Kevin the Carrot 2018’s Aldi Christmas advert sees the return of Kevin the Carrot, but this year he’s driving a truck that looks a lot like the iconic Coca-Cola lorry. The advert ends on a cliffhanger (literally), and it looks we’ll have to wait for a second advert will reveal Kevin’s fate. While we think Kevin is a sweet character, the use of the Coca-Cola truck seems as odd choice. Argos – Christmas Fool Another brand employing a character for their festive advert is Argos. Their gremlin-like creature causes chaos around the house, until the Argos delivery man shows up and splats him. We can all relate to the carnage the character causes, and Argos’ same-day delivery is definitely appealing! Amazon – Can you Feel It? This ad features singing boxes, similar to a style they used earlier in the year. We think the singing boxes don’t feel very festive to us, perhaps because the song isn’t a Christmas classic? What do you think? Tesco – However you do Christmas Another brand sticking to a similar style is Tesco with their “Food Love Stories” campaign. It features families saying what Christmas means to them; chocolate, sprouts, staying in, going out etc… Similar to the Amazon advert, we think Tesco could have done more than using a tried and tested style.  Debenhams – Do a bit of Debenhams There’s no better feeling than when you’ve really nailed your gift choice! The Debenhams advert taps into...
Facebook announces WhatsApp adverts

Facebook announces WhatsApp adverts

It’s currently a free platform enjoyed by nearly two billion people. But users can expect a significant change in their experience of WhatsApp, next year – when Facebook bosses plan to flood it with adverts. The Android and iOS chat app, which was originally released in 2009, will start to embed paid-for content in the app’s Status feature from 2019.  It comes five years after Mark Zuckerberg’s company bought the platform from co-founders Jan Koum and Brian Acton for a whopping £22billion. Both Koum and Acton later quit Facebook, citing differences with the social media company. Insiders believe they were unhappy that their beloved product – which was originally marketed as advert-free and end-to-end encrypted – would soon host commercial content at the expense of users’ privacy.   Specifically, although the latter will remain unchanged, the men were unhappy that Facebook wanted to share data across platforms in order to customise the adverts. Source: The Daily Mail  What do you think about the prospect of advertising on...
The Media Angel in National Finals of Prestigious Marketing Awards

The Media Angel in National Finals of Prestigious Marketing Awards

For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43%  to the Gardens . The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies. The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook. We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio.  We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint. Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.” The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel,...
Integrating TV Advertising with DOOH

Integrating TV Advertising with DOOH

When TV advertising and DOOH advertising are combined, the impact on the viewer is significantly increased rather than with one medium alone. TV advertising creates prestige for a brand whilst developing an element of trust with the viewer. 77% of adults claim that TV adverts are most likely to trigger an emotional response leaving a memorable impression on the viewers mind. DOOH is more likely to engage people who are active, such as commuters, shoppers, and socialisers. Their engagement with the ad in this active state will thus make it more likely that the brand becomes inescapable; it’s marketing message engrained. From a planning point of view the integration of DOOH and TV is flexible in deadline cut off allowing changes to marketing messages and reaction to the current market place. DOOH advertising is fast and responsive, with campaign amendments often made hourly. This affords brands the agility to optimise their advertising activity, boost campaign efficiency, and obtain last-minute deals. What’s more, campaign efficiency can be increased by integrating the targeting capabilities of TV and DOOH advertising. TV ads allow for demographic targeting, as they can be placed on niche interest channels or programming watched by a brand’s target audience. DOOH ads can be targeted in terms of location (for example, advertising outside a retail outlet to attract more customers) and time (for example, advertising by lunchtime to target commuters). Indeed, DOOH ads will serve as a perfect supplement to TV ads because they are not as easily avoided as TV ads, and will reach a wider audience. Finally, integration heightens online response. Indeed, 74% of UK adults claim...