Christmas Ads: Which one is your favourite?

Christmas Ads: Which one is your favourite?

Winter is that one time of the year that Christmas ads are anticipated as much or even more than the programme and film line-up. Last year brands, such as Sainsbury’s and John Lewis rivalled in a cinematic emotional battle for the best Christmas ad. This year some brands take a very different turn to the latter, with less ‘sadvertising’, storytelling and more positivity! See some of the top ads making the round up below… John Lewis Christmas Advert 2015 – #ManOnTheMoon: Sainsbury’s Christmas Advert 2015 – Mog’s Christmas Calamity:   ASDA Christmas Advert 2015:   Aldi Christmas Advert 2015 – #AldiFavouriteThings   Debenhams Christmas Advert 2015: #foundit:   M&S: Christmas Advert 2015 – #TheArtOfChristmas   House of Fraser Christmas Advert 2015 – #YourRules (ft Grace & G-Eazy)   Boots Christmas TV advert 2015: #DiscoverMore   Waitrose Christmas Advert 2015: What Makes Your Christmas?   Very.co.uk Christmas Advert 2015 – The...
The Advertising Happiness Formula

The Advertising Happiness Formula

There is simply no denying that good adverts do an amazing job at toying with human emotions. Sometimes they make us smile, other times they make us sad. A number of studies have proven that consuming any medium has a significant effect on people’s mood. Research commissioned by the Radio Advertising Bureau, found radio being the most popular to make people feel happier and energetic. People who watched TV rated themselves 62% happier on average, people using the internet rated themselves 69% happier, but people listening to the radio were an impressive 100% happier, as compared to those who didn’t consume any media. Happy Brands make Happy Customers Have you ever found yourself whistling an ad jingle or singing the soundtrack to that car advert in the shower? Big brands, such as Coca-cola, McDonald’s and Dove are shaping up 2015 as the year of positivity. Their campaigns ooze with happiness…       One of the key ingredients of happiness is humour, something comedians believe is actually in decline of in ads. Channel 4 comedian Jimmy Carr raised the concern at Advertising Week Europe last month, that there isn’t enough British humour ejected in adverts and that we rarely see comedy in adverts anymore – do you agree? Even charity ads have reinforced positivity, some moving away from the sad soundtracks in their appeal ads. Recent charity campaigns have focused on engagement to fight causes. #ALSIceBucketChallenge will live with us for years. Much research has gone behind emotional marketing. ROI agency, ZenithOptimedia initiated ‘The Pursuit of Happiness’ study, focussed on Millennials, who became adults around or after the millennium. They...
Despite a digital shift, TV ad revenue sees little, if any decline

Despite a digital shift, TV ad revenue sees little, if any decline

Industry researchers have predicted that more than half of the nation’s advertising budget is likely to be spent on digital media this year. Perhaps surprisingly, certain traditional media platforms continue to thrive, despite a digital shift. Even with this rise in digital media, TV is expected to see its advertising revenue rise by 3% to £3.bn seeing little, if any decline. A spokesperson from the Strategy Analytic’s Report describes the future of television advertising as “simply experiencing a shift in the source of revenue from linear TV ads to online video”. The UK’s weekly population reach for TV remains stable at 94.2% and the traditional TV set remains the screen of choice for 98.4% of the population. Viewing on other devices such as tablets, laptops and smart phones has grown year on year by 17% but has yet to overtake the traditional television set as the preferred way to watch content. For advertisers, the steadily growing popularity of on-demand services and online platforms is great news particularly for small businesses. These services provide opportunities for reaching audiences on a far more manageable budget. Where national TV advertising is renowned for being massively expensive, the rates for ITV Player and 4oD for example are significantly less and will still reach a majority audience. Do you want to reach up to 94.2% of the population in your area with your advertising? Contact The Media Angel on 02921 320 200 or drop us an email for impartial advice on the most suitable media mix to suit your...
Cinemagraphs could become Facebook’s new trend

Cinemagraphs could become Facebook’s new trend

Today’s social newsfeed of posts are far from the static state they once were. Have you noticed more videos than ever on Facebook? They could soon allow moveable images as eye-catching as these in social posts and ads… Cinemagraphs are a type of GIF, a photo in which only a piece of the image subtly moves. Some social-networking sites and apps, such as Instagram currently support auto-play videos on loop, with the potential for moveable images to be able to do exactly the same. Balenciaga Perfume: Many popular cinemagraphs are borne out of the extraordinary design work of Ann Street Studio. This frosted perfume bottle reminded the designer of a block of ice, a place where creative ideas are frozen and then emerge into fruition; beginning to melt away, slowly, as ice turns into liquid. Christian Louboutin: Although Christian Louboutin’s cinemagraph ad is a few years old, it is one of our ultimate favourites at The Media Angel. Seductive, subtle, sparkley. Kleenex: A simple, yet eye-catching concept for Kleenex tissues. Ecco Domani: This cinemagraph for Italian Pinot Grigio Ecco Domani, anchors the allure of modern Italy and the perfect summer evening, dining al fresco. The image perfectly captures the sleek, crisp and fresh taste of a glass of Ecco Domani. It’s truly captivating. Gilt Taste: This cinemagraph was featured on Gilt Taste, a former online magazine and market for food and wine lovers. Imagine M&S recreating something similar online… Tiffany & Co: This ad as part of a series of cinemagraphs for Tiffany and Co. is made to capture the warm beauty of the Tiffany 1837 Collection in RUBEDO...
And 2014’s Top TV Christmas Ad is…

And 2014’s Top TV Christmas Ad is…

Here’s the top 10 Christmas ads for 2014, polled by phone number provider, City Numbers. More than 1,000 consumers were asked asked about the effect of Christmas branding. 37% surveyed said it made people feel good. Take a good look at the top adverts raising spirits this...