Q4 – The golden quarter

Christmas is less than 100 days away and the build-up during the final quarter of the year is referred to as the ‘Golden Quarter’ since it brings in more revenue than the previous three quarters combined. With an expected £22 billion in consumer spending through Q4, businesses need to step up their advertising in order to really get the attention of customers.

Black Friday has become one of the biggest days in the retail calendar for Christmas shopping, with retailers hoping to benefit from increased traffic and sales as well as eager consumers hunting for a bargain.

This year, customers anticipate significant Black Friday and Cyber Monday deals; it has been estimated that 84% are prepared to make a purchase.

The top items people want to cross off their lists this year are electronics, technology, and clothes.

Christmas is definitely the most wonderful time of the year, making it the holiday of all holidays with a considerable share of all annual retail occasions (January Sales, Easter, Summer Holidays, Back to school, Halloween, and Black Friday) with 45%.

Christmas is the most wonderful time of the year, making it the holiday of all holidays. Each year, it has been estimated that 85% of all Brits shop for the Christmas season.

Christmas is a time for spreading love by giving and receiving; despite tough times, 55% of Brits say they will be spending more this year than they did last on gifts. 7 in 10 people stated they are

prioritising spending on gifting.

Source: (Clearchannel, 2023)