If you are thinking about giving up alcohol in the New Year, you’ll be pleased to know that there are lots of companies out there making alcohol free drinks that taste just as good as the real thing! Although Brewdog’s recent advertising campaign has been banned for alluding to a swearword, they are committed to providing an alcohol-free alternative. BrewDog are hosting an alcohol-free festival in London catering to consumers’ changing habits. At the one-day festival on 11 January, there will be talks, tutored tasting sessions and a chance for visitors to meet the brewers and producers of alcohol-free beers and spirits. BrewDog said it wanted to prove that “alcohol-free does not equate to taste-free”. Alcohol will not be available at the free ticketed event. Good luck with your dry January if its something you are thinking of doing. If you are going to start a marketing campaign in the New Year (Hopefully one that won’t be banned but still stand out) why not give us a call and see how we can help? The Media Angel – 02921 320...
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