According to the latest IPA Bellwether report, marketing spend has grown at a phenomenal rate in the first quarter of 2015. Budgets were up 11.8% in the early months of 2015, with the largest sector of growth being online and SEO. The internet, search and SEO are marking their 23rd successive quarter of growth in 2015. This is the most upbeat assessment of the market signalled by the Bellwether report for the past 8 years! The report suggests that companies are continuing to invest their marketing spend in high level media formats such as TV, cinema and press whilst also looking to further increase their footprint in cost-efficient online marketing solutions. There appears to be a growing optimism about marketing industry prospects with budgets now rooted in an ever strengthening macroeconomic climate. Paul Bainsfair, IPA Director General gave an encouraging comment about the report; “With over 10 successive quarters of growth in marketing budgets and the best budget year for marketing spend in a decade, this latest Bellwether provides welcome evidence of the extent to which clients recognise and value the significant contribution marketing communications makes to their business success. This stands us in good stead for what is set to be an unsettled few months politically.” At The Media Angel we provide impartial, innovative and creative marketing advice to businesses across all sectors. Give us a call on 02921 320 200, or drop us an email for expert guidance on the best media formats for investing your marketing budgets this...
UK ad spend rises to nearly £20bn a year, around £1bn of which is now spent on mobile advertising… According to the latest expenditure report undertaken by WARC and the Advertising Association, figures for advertising spend in the UK have risen steadily to nearly £20bn a year. Such figures coincide with predictions for further increases in advertising budgets, as the combined impact of recession and rise of the internet has forced brands to consider promoting on a longer list of media platforms. Perhaps most significant in platform development is the growth of mobile advertising. The overall budgets for online advertising are expected to rise as figures are now formulated to include heavier spend on mobile advertising. It has been suggested that of the £6.3bn spent on internet advertising, £1bn is now invested in mobile. Ofcom have delivered some unsurprising statistics that suggest tablet and smartphone devices are beginning to shape the ways in which we work and play. A massive 88% of 16-24 year olds in the UK now own a smartphone, and 44% of UK households now also own a tablet; trends possibly explained by the portability and ease with which individuals can access the internet via these devices. Expense on mobile advertising and other modern formats such as television on demand are where the rising budgets are being spent, particularly since the so-called ‘millennium generation’ are said to be shaping future communication habits. In conjunction with this, print advertising expenses have continued to decline; with expectations for a 7.3% overall dip in spending in 2014 according to figures produced by the WARC. The new anticipated release of...
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