The Media Angel launch new Thomas Cook campaign

The Media Angel is delighted to launch a new marketing campaign for popular airline Thomas Cook. Fresh for the upcoming summer months, the campaign will be promoting direct flights from Cardiff Airport to several fantastic holiday destinations. 

The two-week promotion includes a media mix of radio airtime, outdoor formats, with 6 sheets and bus advertisements, as part of a national multi channel campaign, promoting Thomas Cook’s ‘Real Good Times’ message.

http://youtu.be/LPKjNrGV9Wk

Alison Debono, MD of The Media Angel said: 

“This is such a lovely feel-good campaign for us to work on – everyone loves a holiday. The beautiful, bright and colourful artwork will appear on high presence formats across south and west Wales and an energetic radio campaign will showcase the several fantastic destinations to fly direct from Cardiff Airport.  There should be ‘no stopping’ people booking their summer holidays this year! We can’t wait to see the results.” 

Thomas Cook operates regular direct flights from Cardiff to some of the world’s most popular tourist destinations: Menorca, Tenerife, Zante, Rhodes, Reus, Larnaca, Ibiza, Dalaman, Lanzarote, Palma, Tunisia and Antalya. Book now!

Looking to launch a multi channel integrated campaign? Get in touch with The Media Angel to secure high impact advertising space across your chosen area .

Caring Children’s Charity Chooses Caring Media Agency

The team at The Media Angel are delighted to kick-start 2015 with a new client; leading children’s hospice charity Tŷ Hafan – one of the UK’s top paediatric palliative care charities, based in Sully, South Wales.

One of the key objectives at The Media Angel is to work with organisations that make a real difference to people’s lives. Starting this month, The Media Angel is helping to promote the opportunity to bequeath Tŷ Hafan a legacy gift in your Will.

Since 1999, Tŷ Hafan has helped over 600 Welsh families with children to make the most of their precious time left together, and one in five of the children Tŷ Hafan support is cared for thanks to the gifts that have been left in Wills.

Alison Debono, Managing Director of The Media Angel said: 

“I feel really privileged to be working with such an amazing organisation such as Tŷ Hafan . The work they do is unbelievable and makes a huge difference to families who must be going through such a hard time.”

This marketing campaign consists of a mix of innovative video-on-demand advertising using ITV Player, targeting adults across Wales, and print adverts across highly circulated press and magazine titles to help share and raise awareness of the amazing work that Tŷ Hafan does.

Alison added:

“We wanted to make sure that the right media platforms were used for their precious budget, and we are confident the campaign will get to the right people across the right areas.”

Laura Barlow, Legacy and In Memory Fundraiser from Tŷ Hafan said:

“It’s been great working with Alison and her team at The Media Angel. Based on our brief they came up with innovative ideas and selected media options that we hadn’t before considered a possibility; particularly with some of the new digital on-demand services.

“The team has been so helpful; they are flexible, supportive and we are very much looking forward to a continued partnership and friendship in the future.”

To find out more about the legacy ‘Leave a Gift’ campaign, watch the video at: www.tyhafan.org/leaveagift.

Contact Tŷ Hafan for a free information pack via email: [email protected] or call: 029 2053 2265.

If you’d like help with any of your marketing campaigns then please get in contact with The Media Angel on 02921 320200, or email: [email protected]. We are here to help.

The Media Angel wins Vale Walking Campaign

The Vale of Glamorgan Council has selected South Wales’ independent marketing agency, The Media Angel to help them promote a series of walks across the winter.

The mixed media and PR campaign running throughout December will raise awareness to 10 Vale Trails that will explore a fascinating 60km stretch of the Wales Coast Path, as well as the picturesque, historic beauty of the inland Vale.

The Vale of Glamorgan Council and Creative Rural Communities have improved pathways as part of a regeneration initiative to help benefit the long-term social and economic wellbeing of the area. They have carefully chosen media planning and buying specialists, The Media Angel, to assist them with bringing the serenity and beauty of these more accessible routes to the attention of the people of Wales and beyond.

Alison Debono, Managing Director at The Media Angel said:

“We are overjoyed to be working with Creative Rural Communities and the Vale of Glamorgan Council. Winning this pitch meant a lot to me, being a Vale resident and knowing how beautiful the area is, as well as really wanting to help to get people experiencing these various walks.

“The festive season is a great time to bring families together, venture outdoors, and explore what the Vale has to offer.”

Principal Rural Regeneration Officer, Phil Chappell expressed his excitement about the forthcoming campaign:

“We are delighted to be able to publish these Vale Trails for everyone to explore. We are confident that people will find winter walking a wonderful experience”.

Mr Chappell added:

“Alison and her team at The Media Angel stood out to us among five other agencies due to their unique delivery of a fantastic campaign hook and a clear and detailed response to the campaign brief. We are thrilled to be working with such a talented team.”

10 walking leaflets will be available for free at any of the 50 tourist information points throughout the Vale of Glamorgan, or can be downloaded at: http://visitthevale.com. Walkers are encouraged to share their walks using #valetrails or #llwybraurfro.

 

Image source: Crown Copyright (2014) Visit Wales.

Secure Law’s Sky AdSmart TV campaign launches today!

Today, the Media Angel has helped Secure Law launch their first TV campaign, highlighting awareness, and seeking out victims of medical negligence…

The aim of the campaign is to help reassure individuals or family members of those who may have had problems with a trans-vaginal implant or hernia repair mesh implant, or those who have been fitted with a Metal on Metal hip implant, that Secure Law have a team of lawyers led by Dr Sarah-Jane Richards ready to help. All of whom are sensitive to the issues involved and experts at what they do.

We helped Secure Law to hand-pick their target audience using Sky AdSmarts unique audience selection technology. In order for Secure Law to reach their target market they defined their campaign not only by location, choosing a small micro region Cardiff and the South Wales Valleys and Bristol (so no wastage) but also by females aged 35 -55+ who are their key audience.

Alison, Managing Director at The Media Angel said:

“This is fantastic for our client, as they are only paying for their exact target audience to see their adverts.”

The TV adverts are part of a blended advertising campaign currently running for Secure Law including billboard and radio adverts.

Award-winning month for Swansea University!

The Media Angel helps Swansea University achieves award-winning results with student recruitment campaign.

It’s been a fantastic month for our clients Swansea University who won University of the Year at the What Uni Student Choice Awards 2014; what an amazing achievement! 

On top of this, they have also been shortlisted for the Heist Awards for their Making Waves Student Recruitment Campaign, so fingers crossed for another win.

We have helped Swansea University with their media planning and buying on their ‘Making Waves’ campaign for the last 2 years, the campaigns include outdoor, online, radio, press and social media.

Of course we can’t forget to mention their victory at the Varsity 2014, beating Cardiff Uni 19-15. An amazing achievement for Swansea all around.

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