Will advertisers deliver a much needed dose of happiness and joy, or will Covid-19 be adding more doom and gloom? Not to sound like the Grinch but Covid-19 has ruined 2020 and Christmas this year is not going to be the same.As always, this time of year is when brands begin to roll out their Christmas ad extravaganzas. Not only are they vital for business, but research last year found advertising plays a key role in getting people in the festive mood, and in these times, rarely has there been a greater need to lift the public’s spirit. Consumers are crying out for advertisers to provide some festive cheer!But for marketers and designers having to devise relatable Christmas ads while being uncertain as to what Christmas will even look like this year, the challenge is huge..Each year, big brands like John Lewis and Amazon can be relied upon to dig deep into their budgets and bring out the big bucks to spend on their blockbusters, as they battle to win the Christmas ad showdown. The campaigns released so far have been a mixed bag of attempting to distract customers from the pandemic, and directly addressing the elephant in the room. Amazon has been widely commended for sensitively approaching the topic in a way that doesn’t feel downbeat. Argos on the other hand decided to swerve the topic altogether and is all about possibilities and dreams. Seeing Christmas through the eyes of children. The hotly anticipated John Lewis advert has also now arrived and is part of a campaign called ‘give a little love’ which aims to raise 5 Million pounds...
We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far… Very One of the first adverts to appear on our screens this year, was Very’s. We think it’s a great start to the Christmas advert season! Argos For the first time in almost a decade, Argos is putting their paper catalogue at the centre of their Christmas campaign. Amazon The singing boxes are back! This year to the tune of Solomon Burke’s classic track, Everybody Needs Somebody to Love. Smirnoff Smirnoff have kicked off the party season with their cheeky advert featuring Laverne Cox, here’s to not-so-Silent Nights! Walkers It doesn’t get more festive than Mariah Carey, who finds herself in a tussle for the last bag of Walkers in this ad. Aldi Will Kevin the Carrot defeat the Leafy Blinders? M&S Featuring the choir from Ysgol Gynradd Gymraeg Llwyncelyn in Porth, Rhondda, Paddy McGuinness and Emma Willis, this advert features some of M&S’ festive offerings. IKEA This is giving us Stormzy-vibes, is there a full-length version of the song? Asking for a friend. Sainsbury’s In this (true) tale, we follow the story of Nicholas the Sweep in Victorian London. John Lewis IT’S...
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