The cutest Christmas advert this year only cost £100 to make!

The cutest Christmas advert this year only cost £100 to make!

We love this video! Tom Jones, a Welsh shop owner and his two year old son Arthur starred in this heart-warming advert to try and encourage people to shop local. Hafod Hardware in Rhayader, Powys, has been making festive adverts for several years. This year’s ad sees Arthur setting up the shop along with members of his family. The family have been overwhelmed by the response and feed back to the advert. The video has received over 2.4 million views in the first 10 days! Proving you don’t need a big budget to get noticed. It also has a great message to shop local. #BeAKidThisChristmas 2019’s Christmas Adverts If you’d like to create a video advert give us a call on 02921 320 200 or email...
The 2019 Christmas adverts have started!

The 2019 Christmas adverts have started!

We can’t believe it’s that time of year again, but the 2019 Christmas adverts have started. Join us as we look at some of our favourites so far… Very One of the first adverts to appear on our screens this year, was Very’s. We think it’s a great start to the Christmas advert season! Argos For the first time in almost a decade, Argos is putting their paper catalogue at the centre of their Christmas campaign. Amazon The singing boxes are back! This year to the tune of Solomon Burke’s classic track, Everybody Needs Somebody to Love. Smirnoff Smirnoff have kicked off the party season with their cheeky advert featuring Laverne Cox, here’s to not-so-Silent Nights! Walkers It doesn’t get more festive than Mariah Carey, who finds herself in a tussle for the last bag of Walkers in this ad. Aldi Will Kevin the Carrot defeat the Leafy Blinders? M&S Featuring the choir from Ysgol Gynradd Gymraeg Llwyncelyn in Porth, Rhondda, Paddy McGuinness and Emma Willis, this advert features some of M&S’ festive offerings. IKEA This is giving us Stormzy-vibes, is there a full-length version of the song? Asking for a friend. Sainsbury’s In this (true) tale, we follow the story of Nicholas the Sweep in Victorian London. John Lewis IT’S...
The Media Angel’s favourite Christmas adverts

The Media Angel’s favourite Christmas adverts

The Christmas advert has evolved from simple beginnings to the million-pound short films released around the festive period. We’ve gone through the archives to find our favourite festive adverts.  1. John Lewis (2011) We’re kicking off this list John Lewis’ advert from 2011. It follows a little boy as he waits for Christmas Day to arrive, only for him to rush past his stocking to his present for his parents. It’s heart-warming and sweet, a classic.  2. Sainbury’s: Christmas is for sharing (2014) This advert used the famous tale of a Christmas Eve truce on the Western Front to mark the centenary of Word War One. Some said the advert was in poor taste, but we think it showcases the values behind Christmas.  3. Marks & Spencers: Christmas, with love from Mrs Claus (2016) This modern twist on Mrs Claus has everything; helicopters, jet-skis, reindeer’s and a lovely storyline featuring a little boy and his tall (and angry) big sister!  4. Heathrow Airport: Coming Home for Christmas (2016) Who knew stuffed animals could make you cry? This sweet advert from Heathrow Airport follows two teddy bears as they arrive home.  5. John Lewis: The Bear and The Hare (2013) John Lewis must be the true masters of the Christmas advert. With hand-drawn animation and a beautiful soundtrack this is an iconic advert.  Special Mention (because we can’t get enough of John...
How banning Iceland’s advert boosted their brand

How banning Iceland’s advert boosted their brand

For many brands, their Christmas advert is the pinnacle of the advertising calendar. If that advert was banned from television it would be sensible to assume it’d be a devastating blow to a brand’s Christmas campaign. However, Iceland have managed to use their advert’s ban to their advantage.  On November 9th, Iceland tweeted “You won’t see our Christmas advert on TV this year, because it was banned. But we want to share Rang-tan’s story with you… Will you help us share the story?”  You may have seen their advert before, it was released by Greenpeace a few months ago. But Iceland have used it to highlight their stance on palm oil.  The advert was blocked by ClearCast for being “overtly political.” An advertising disaster? Not for Iceland.  Their original tweet has 90,215 re-tweets, 95,206 likes and 5,100 comments.  It has been shared by James Corden, Stephen Fry, Bill Bailey and Paloma Faith. James Corden’s single tweet was viewed 13 million times.  The story has been covered by The Guardian, the New York Times and the Telegraph.  A petition to get ClearCast to reconsider their judgement has over 590,000 signatures.  The video of the advert on YouTube has received over 3 million views. Their 2017 advert only drew 97,000 views by comparison.   People have commented that Iceland knew the ad would be banned but marketing director Neil Hayes has denied this.  “There’s some compensation is the fact that it’s gained a bit of momentum and people are watching it on social media. But I would still have loved to put it on primetime TV as our main ad,” Neil Hayes What...
The countdown has begun!

The countdown has begun!

It’s that time of year when the Christmas advert competition begins to heat up, and here are some of the contestants so far. Aldi – Kevin the Carrot 2018’s Aldi Christmas advert sees the return of Kevin the Carrot, but this year he’s driving a truck that looks a lot like the iconic Coca-Cola lorry. The advert ends on a cliffhanger (literally), and it looks we’ll have to wait for a second advert will reveal Kevin’s fate. While we think Kevin is a sweet character, the use of the Coca-Cola truck seems as odd choice. Argos – Christmas Fool Another brand employing a character for their festive advert is Argos. Their gremlin-like creature causes chaos around the house, until the Argos delivery man shows up and splats him. We can all relate to the carnage the character causes, and Argos’ same-day delivery is definitely appealing! Amazon – Can you Feel It? This ad features singing boxes, similar to a style they used earlier in the year. We think the singing boxes don’t feel very festive to us, perhaps because the song isn’t a Christmas classic? What do you think? Tesco – However you do Christmas Another brand sticking to a similar style is Tesco with their “Food Love Stories” campaign. It features families saying what Christmas means to them; chocolate, sprouts, staying in, going out etc… Similar to the Amazon advert, we think Tesco could have done more than using a tried and tested style.  Debenhams – Do a bit of Debenhams There’s no better feeling than when you’ve really nailed your gift choice! The Debenhams advert taps into...