The Media Angel in National Finals of Prestigious Marketing Awards
For the second year running we are pleased to announce that we have been shortlisted for The Drum Marketing Awards. Our entry for “Public Sector Marketing Strategy of the Year “ was for The National Botanic Garden Of Wales’s Summer Campaign for 2017 which helped to dramatically increase their family footfall by 43% to the Gardens .
The Drum Marketing awards celebrate the best marketers and campaigns nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies we are pleased to represent Wales against some of the larger UK agencies.
The Drum Marketing Awards are considered to be one of the industry’s most sought after accolades and have many prestigious judges such as Michal Szaniecki, marketing Director, Volkswagen and…. Vanessa Fitzgerald Regional Director, Northern Europe, Facebook.
We created a multi faceted campaign which focused around the new British Bird of Prey Centre utilising Out of Home (OOH), On line, regional press and radio. We are shortlisted along with some impressive national campaigns such as BBC Children in Need “Do Your Thing” and Kindered for HM Treasury and The Royal Mint.
Alison Debono, MD of The Media Angel said “We are beyond thrilled to be representing Wales as finalists at The Drum Awards 2018, especially as we are in the same category as such huge brands.”
The results will be revealed and the trophies handed out at the award ceremony on 30th May at the Park Plaza Westminster Bridge Hotel, London.
National Botanic Garden of Wales increase family figures by 63%
New attractions at the National Botanic Garden of Wales (NBGOW) targeted at families with children coupled with an integrated marketing campaign across the summer has really helped drive figures.
The newly opened Butterfly House (Plas PiliPala) and other activities for children including zorbing, trampolining, a straw bale maze and large games were used in an advertising and marketing campaign that comprised of: Bus streetliners, 6 sheets and vinyls in Cardiff and Swansea; a sponsorship on Heart Radio which allowed for key messages to be broadcast to a family listenership across South and West Wales, a promotional video which was posted online on NBGOW website and also integrated into a quiz and competition on Wales Online.
These highly interactive elements online helped to bring the campaign to life, generating 444 competition entries to win family tickets to NBGOW and really made the garden a talking point through social media posts on Facebook and Twitter. These on-line elements were backed up by a campaign of skins and banners on mobile to reiterate the message to a targeted audience. This continued with a sponsorship of the “Whats On” pages on Swansea Evening Post. Combined, this all heightened NBGOW’s profile as a day out attraction for families whilst maintaining and growing their more traditional visitor.
This highly visual campaign started in June and proved that a multimedia advertising campaign on a relatively small budget can really work for example.
- Across July there were 30% more families with children than in July the previous year.
- Overall the summer saw their figures soar from 30,308 in 2015 to 38,948 in 2016 a 28.5% increase.
- Furthermore, new memberships are up by 25% over the summer in comparison to last year.
- Membership total takeup was up by 39% which is the highest takeup since 2011.
- Membership renewal were up by 9%.
- Facebook likes were up over 1,513 by 12%
– Head of Marketing and Communications says
“Alison and her team really made the difference and, as well as being helpful, responsive, innovative and efficient, our super summer visitor figures and all the fabulous feedback we’ve received, prove they are effective too. I cannot recommend them highly enough and we’re already talking to them about our next campaign”
NBGOW overriding campaign objective was to target new visitors ensuring that they were seen over the summer months as a key tourist attraction; they certainly achieved this with an increase in footfall from families and new and renewed memberships being taken up.
If you need help with your marketing campaigns and want to see results, then CLICK HERE to contact our award winning team for our impartial media planning and buying expertise. #LoveMarketing
Thank you Swansea Council for choosing us as your agency!
What a fantastic summer it has been for The Media Angel this year! Our team has been exceptionally busy nurturing existing client campaigns and growing new client friendships across the summer months; and as we end one season into another we have a hugely exciting project to report on.
We are delighted to announce that following an exacting procurement process, The Media Angel have been awarded the contract to be the supporting media agency for Swansea Council’s Tourism Team during this year’s campaign named ‘Swansea Bay Moments’. This is an outdoor campaign that will extend into some of the UK’s largest cities, including Liverpool, Manchester, Birmingham and London.
After going through the procurement process for the project, our team received the amazing news that we had been successful. Alison Debono, Managing Director at The Media Angel was delighted with the news that her team had submitted the successful bid;
“I am so very proud of my team! We have all worked extremely hard on this project, making sure we could deliver a great and successful campaign for excellent value. We really couldn’t be more thrilled with this win. The team at Swansea Council have produced some award winning campaigns, and we are all very excited to be working with them”.
The campaign is due to start at the beginning of October this year; and aims to invite visitors from across the UK to come and visit Swansea Bay. Visitors will be encouraged to make and share ‘moments’ from their Swansea Bay adventure.
Steve Hopkins, Tourism Team Manager said “We’re particularly looking forward to beginning this Autumn’s campaign as we’re trialling digital video ads for the first time and can’t wait to see them in action!”.
We are very eager to help the council promote the message about Swansea Bay; we can’t wait to get started in showing people across the UK how truly beautiful, unique and diverse Swansea Bay really is.
South Wales Fire & Rescue Service appoint The Media Angel for Summer Campaign
South Wales Fire and Rescue Service (SWFRS) and the RNLI have chosen our team at The Media Angel to help them launch their ‘Get a taxi, not our boat’ campaign starting this week!
The aim of this campaign is to raise awareness about the high number of accidental drowning incidents that occur throughout South Wales; particularly after victims have consumed heavy amounts of alcohol. The campaign will aim to encourage people to make their way home more safely after a night out and avoid risky areas where both fatal and non-fatal drowning incidents can occur.
The South Wales Fire and Rescue Service and the RNLI had been searching for an agency to help bring the important message about drowning prevention and water safety to the people of South Wales in a fun and engaging way while also proving to be best value after biding through the Fire and Rescue Service Procurement process.
Managing Director of The Media Angel, Alison Debono has expressed her delight at the news;
“We were thrilled to hear the news that the South Wales Fire and Rescue Service and the RNLI had decided upon us as their chosen marketing agency! I am immensely proud of my team for winning this fantastic and hugely important pitch for the Fire and Rescue Service in conjunction with the RNLI.”
“We couldn’t be happier about helping these two amazing services drive home their vital message about avoiding risky behaviour around water and respecting the dangers. We are excited about getting this campaign underway, and are really delighted to be working with such a fantastic team of people”.
The Media and Communications team at SWFRS and the RNLI also expressed their enthusiasm about working with us, stating “We are excited about the prospect of working with the team at The Media Angel on our upcoming water awareness campaign. The team gave an excellent pitch proposal that was great value too. When we met them they were great; really enthusiastic and flexible to work with. We feel that this partnership will result in a superb campaign. Exciting times lie ahead!”
This fully integrated campaign begins Monday 13th July incorporating a mix of transport, outdoor, radio and online advertising to help get the message in front of youngsters during the summer. As part of the campaign the South Wales Fire and Rescue Service will also be offering individuals the chance to win a Kindle Fire HDX!
From the 13th July residents of Cardiff and the surrounding areas will be able to spot South Wales Fire and Rescue branded taxis across the city; make sure you take a picture of the taxi and tweet #getataxi to enter the competition!
The Media Angel spreads the word about Tŷ Hafan’s Will Offer
Gifts left in Wills change lives. For Tŷ Hafan they are vital in providing care and support to children with short lives and their families all across South Wales.
Luca Pucella is a happy, energetic seven-year-old with an infectious laugh and wicked sense of humour. He brings lots of colour to the lives of his family and is a popular pupil at his school in Bridgend. But what makes Luca different to other boys his age is that he suffers from a rare, life-limiting condition called ROHHAD syndrome. He is the only person in Wales to suffer from the incurable condition.
We are privileged to help Tŷ Hafan support children such as Luca and his family, with their ‘Write a Will’ campaign to raise donations left in Wills.
Angelo, Luca’s dad, said: “When Luca was first diagnosed we felt very much on our own.
“He has had a host of problems including repeated respiratory arrests. It’s really difficult seeing him in intensive care and Luca has probably been in every bed in the paediatric emergency unit at Heath Hospital.”
The family felt a sense of relief when they were referred to Tŷ Hafan in 2010, and have benefited greatly from the charity’s support.
We helped implement their mixed-media campaign, consisting of ad inserts and editorial in highly circulated press titles, online display ads and printed pharmacy bags across South and West Wales.
The campaign promotes the ‘Write a Will’ offer, running between 11-22 May 2015. A team of solicitors has agreed to write Wills for Tŷ Hafan by making a suggested donation of £50 for a Simple Will, or £75 for Mirror Wills.
This important campaign is very close to our hearts, as it’s our remit at The Media Angel to help charities make a difference through implementing effective and fulfilling campaigns.
We are delighted to be working with a welcoming and life-enriching charity such as Ty Hafan on their legacy campaigns.
Flybe launch 11 new routes from Cardiff Airport
At The Media Angel this month, we are super excited to be involved in the launch of Flybe from Cardiff Airport.
Flybe have chosen Cardiff Airport as their new base, bringing to Wales 11 new routes to several European destinations this summer. Cardiff is set to connect with some of Europe’s most beautiful cities; including Cork, Dublin, Edinburgh, Faro, Glasgow, Munich, Milan and Paris from as little as £24.99 one way.
This is great news for Welsh residents and holidaymakers alike, who will see over half a million extra seats available from Cardiff, along with the creation of over 50 new jobs.
Lord Rowe-Beddoe, Chairman at Cardiff Airport, commented on the move, saying:
“Our customers want greater choice in routes, more frequent services and better value flights. This new Flybe base is most welcome news for our passengers as it will bring new destinations and increased services from a popular great-value airline, as well as creating opportunities to encourage more visitors to come to Wales.”
Cardiff Airport is currently working with The Media Angel to launch the new Flybe routes to the people of South Wales. From 16th March an exciting, multichannel integrated launch campaign will begin to push these great value fares, and spread the word about the ever improving connectivity of Wales to the world.
Get in touch with The Media Angel for more information about multichannel advertising campaigns, and the huge potential of some fantastic marketing opportunities. Call 02921 320 300 or email [email protected]
Jonathan Davies leads ACT Apprenticeship Week campaign
This month we’ve been working with ACT – Wales’ leading training provider on a new campaign for National Career’s Week and National Apprenticeship Week.
ACT was keen to promote its fantastic apprenticeships schemes and services to businesses across South Wales, and wanted to raise awareness of the countless advantages that come with training an apprentice.
We at The Media Angel were delighted to be involved in the planning, buying and implementation of this inspiring campaign, particularly as ACT’s services not only provide life changing opportunities for apprentices; but also gives businesses the unique chance to train a skilled and valuable workforce. We focused on highly targeted and creative digital methods to place this important message in front of the right people, at the right time, cost-effectively.
It seemed we were not the only ones left impressed by ACT’s wealth of fantastic, motivational services as skills ambassador Jonathan Davies was eager to support this digitally led campaign. His message was simple; “help us in our mission to train a nation, improve your business and become socially responsible. With 100% funding available, apprenticeships make sense”.
ACT’s marketing and PR manager Jayne McGill was extremely pleased with this employer engagement campaign and and collaboration of our two marketing teams, commenting:
“The Media Angel responded excellently to the brief and came up with a range of targeted solutions within the budget. From the initial consultation, all the way through to campaign delivery, their level of service and communication was top class. We have formed a great working relationship with the team and can speak honestly and openly about ideas in the development stages. Not only are they experts in their field, but Alison and Megan are extremely hard-working, proactive, creative and a pleasure to work with”.
To find out more about ACT’s huge range of services for every business visit their website www.acttraining.org.uk.
Celebrating 25 years of Children’s Rights
20th November 2014 marked the celebration of Universal Children’s Day and the 25th anniversary of the United Nations Convention on the Rights of the Child (UNCRC). The Media Angel teamed up with The Children’s Commissioner for Wales and his team to help raise the profile of this wonderful cause and this special day for children, particularly across Wales.
In 1989, governments all over the world adopted the UNCRC and its list of rights designed to ensure that every child and young person in the world lives a safe, happy and healthy life. Since the introduction of the UNCRC, children have enjoyed increased recognition and protection of their rights; 54 important Articles which include the right to be listened to and the right to a good standard of living. The Children’s Commissioner for Wales is responsible for ensuring these rights are promoted and correctly implemented across the country so that Welsh children live the best, the happiest and the safest lives!
The Media Angel and The Children’s Commissioner have been working hard to make sure awareness of this special occasion was widely raised in Wales through a strong online media, bilingual campaign, complemented by a commemorative and interactive event held in the centre of Cardiff.
The campaign was planned and delivered by The Media Angel to raise awareness, encourage wide participation and engagement from individuals, helping to build a ‘rights road’ both online and at the city centre event. Using #RightsRoad89 people could discuss the best things about being a child in Wales on Twitter, and at the Commissioner’s stand in St David’s children could help artist Huw Aaron draw a beautiful cartoon map of the rights road. The Media Angel ensured the campaign maintained a strong online presence over Universal Children’s Day, helping to drive large volumes of online traffic directly to The Commissioner’s website and helping to encourage more people to visit the stand and get involved with activities there.
The Media Angel’s director, Alison Debono says:
“We are delighted to be working with The Children’s Commissioner for Wales on The Rights Road Campaign helping to promote such a worthwhile cause. It has been so rewarding to see this campaign come to life and prove to be a real success for The Commissioner! Our team are so proud to have been involved in promoting such a fantastic cause – we have enjoyed every minute working with The Commissioner and his team. We are looking forward to working together on future campaigns in 2015”.
Sara Jermin, Communications Officer for the Commissioner stated:
“We are so grateful for all the work The Media Angel have done for us in marketing the Rights Road campaign to the people of Wales. The team managed to turn round a fantastic campaign in record time; we were extremely impressed with the excellent service they provided. We are very much looking forward to working with them on future campaigns!”
Secure Law’s Sky AdSmart TV campaign launches today!
Today, the Media Angel has helped Secure Law launch their first TV campaign, highlighting awareness, and seeking out victims of medical negligence…
The aim of the campaign is to help reassure individuals or family members of those who may have had problems with a trans-vaginal implant or hernia repair mesh implant, or those who have been fitted with a Metal on Metal hip implant, that Secure Law have a team of lawyers led by Dr Sarah-Jane Richards ready to help. All of whom are sensitive to the issues involved and experts at what they do.
We helped Secure Law to hand-pick their target audience using Sky AdSmarts unique audience selection technology. In order for Secure Law to reach their target market they defined their campaign not only by location, choosing a small micro region Cardiff and the South Wales Valleys and Bristol (so no wastage) but also by females aged 35 -55+ who are their key audience.
Alison, Managing Director at The Media Angel said:
“This is fantastic for our client, as they are only paying for their exact target audience to see their adverts.”
The TV adverts are part of a blended advertising campaign currently running for Secure Law including billboard and radio adverts.
Media Angel client first on new bus advertising formats!
We are thrilled to have helped our clients advertise on new platforms that are completely new to Cardiff – T-Sides and the Bendy Buses…
As an innovative advertising agency we are always looking for new, exciting marketing platforms for our clients, in order for them to stand out, create an impact and ultimately increase the effectiveness of their campaign. The new platforms have already caused a buzz on social media.