Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 Creative Predictions

Shutterstock’s 2019 creative trends report highlights how visual aesthetics of the past are far from dead, with top trends echoing old styles. The report is based on Shutterstock’s vast archive of stock images and footage, and year-on-year search increases, which the company used to generate its design and visual predictions for 2019. The report names the top three trends for 2019 as ‘Zine Culture, ’80s Opulence’ and ‘Yesterday’s tomorrow‘ – all of which are nostalgically reminiscent of the past. In addition to top trends, the report outlines eight styles which were popular this year. They include, ‘Tempting Typography,”Kawaii,’ ‘Beyond Plastic’ and ‘Colourful Cartoon Art.’ ‘Zine culture’ reflects the imaginative world of photomontage. It meshes the old, raw artistic practice, with the digital capabilities of today, to create a fresh, uniquely undesigned look. According to Shuttterstock’s search history, the term ‘contemporary art collage’ increased by 1376% this year. ’80’s opulence’ has as much bravado as a Culture Club album cover. According to the report, the term ‘chain print’ is up by 731% and ‘elegance pattern’ searches increased by 1060%. Good taste is forgotten and substituted for an ostentatious clash – from leopard print and snakeskin to peacock feathers and gold chains, all elements of the style compete for attention. ‘Yesterday’s Tomorrow’ is an optimistic redux of early-tech that demonstrates that old is new again. The term ‘synthwave’ has increased by 717%, ‘retrowave’ by 676% and ‘duotone’ by 230%. The style reinstalls futurism aesthetics like bold purple, blue and pink duotone gradients, basic vector graphics and dreamy synth music. Discussing the predictions report, Shutterstock’s chief marketing officer, Lou Weiss, said: “Even the...
Finalists in CIM’s prestigious Wales Marketing Awards

Finalists in CIM’s prestigious Wales Marketing Awards

We are delighted to have been shortlisted in four categories for the CIM Chartered Institute of Marketing Wales/Cymru Marketing Awards 2016 for… Best Integrated Campaign The Media Angel (UK) Ltd. In partnership with The National Botanic Garden of Wales – Summer Campaign Best Advertising Campaign The Media Angel (UK) Ltd In partnership with The National Botanic Garden of Wales – Summer Campaign Best use of PR ACT Training In partnership with The Media Angel – #BEYanapprentice Best Use of Creative ACT Training In partnership with The Media Angel – #BEYanapprentice CIM’s prestigious Wales Marketing Awards (previously known as Canmol) rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. These awards are a fantastic acknowledgement of the creativity and originality delivered by marketers who are at the forefront of their profession and recognises the success of all those involved. This year 36 entries have been shortlisted for 12 Awards across all sectors including Welsh brands such as Dwr Cymru- Welsh Water, Public Health Wales, Cadw and Braces Bread as well as two of our clients, National Botanic Garden of Wales and ACT Training LTD. The National Botanic Garden of Wales, based in Carmarthenshire needed to increase their visitor numbers after a number of years of flat-lining figures. In order to achieve this goal their objectives were to concentrate on increasing family visitors: following the creation of new family offerings, which culminated in the opening of The Butterfly House, Plas Pilipala, we composed a campaign to publicise this new offering to family with children across South and West Wales.  A creative multi-faceted campaign which encompassed...