How are audiences consuming media in 2019?

As the platforms we can use to consume media increase, the competition for our attention increases. The latest Touchpoints research provides insight into current media consumption patterns and how they are changing.

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We spend 8 hours and 8 minute per day consuming media, this is less than a 1% increase from 2018.

94% of adults consume two or more media platforms in the same half hour each week.

Peak times for media consumption

Peak times for reading news brands are still in the morning and around lunchtime.

Digital media content is accessed throughout the day and we are exposed to out of home as we travel around.

Peak times for watching television/video and cinema are still in the evening.

Media consumption by weekly reach and hours

OOH is the second largest medium with a weekly reach of 100% and 3 hours and 1 minute per day of exposure.

Radio/audio takes third place with a weekly reach of 91% and average daily hours of 2 hours and 23 minutes. Year on year, radio/audio has maintained its reach but increased average daily hours from 2 hours 18 minutes in 2018 to 2 hours 23 minutes in 2019, an increase of 4%.

Listening to online streaming services e.g. Spotify, Apple Music etc. has shown significant growth in 2019 with adult weekly reach now standing at 33% (28% in 2018). 15 – 34s reach is now 57% (up from 51% in 2018).

Social networking/messaging is now the fourth largest medium for adults with 80% weekly reach (down from 87% in 2018) and average hours a day of 2 hours and 32 minutes (up from 2 hours and 29 minutes in 2018).

For social media Facebook still reaches 60% of adults each week (62% in 2018), with 42% of adults using Facebook Messenger. The weekly reach for Facebook for 15 – 34s has also declined from 81% in 2018 to 76% in 2019.

Instagram has increased its weekly reach from 24% in 2018 to 28% in 2019.

Whatsapp has also increased from 48% in 2018 to 53% in 2019.

With us wherever we go

Mobile phones are the device of choice for both adults and 15 – 34s (87% for all adults and 99% for 15 – 34s).

Desktops/laptops are the next favoured device with 79% of all adults and 86% of 15 – 34s personally using them. Tablets are used by 49% of adults and 43% of 15 – 34s (a very slight decline on 2018).

The Media Angel have over 60 years’ of helping clients effectively reach their audiences. Are you ready to get your marketing on track for 2020? Get in touch today and see how we can help you.

Sources: https://mediatel.co.uk/newsline/2019/09/12/where-have-all-our-audiences-gone/

Radio ad spend grew by 7.8% in 2014…

Research conducted by RadioWorks has delivered some exciting predictions for radio advertising in 2015. Where radio saw a healthy 7.8% growth in ad-spend last year, a rise of 5.7% is predicted for 2015.

These strong increases in spend are explained by digital audio service’s rising popularity among audiences, with reach figures last year escalating twofold in the space of just 18 months! 12 million unique listeners were reached by audio services in the spring of 2014, and this is expected to rise to 20 million at the start of 2015.

According to reports conducted RAB, brands using radio get their money back nearly eight times over on average!

Such data proves that advertisers are recognising the potential of radio’s significant scale and influence; allocating larger chunks of their marketing budgets to the medium and enjoying maximised returns. With one of the lowest levels of advertising avoidance, radio allows marketers to reach out to millions of new customers as well as current, existing consumers with essential messages at key activity moments across the day. Radio ads are so frequent and high in reach that a brand can create a disproportionately large share of mind for itself.

The time is now to realise the potential in radio advertising investments; January is the perfect time to connect with open-minded, fresh thinking listeners.

Contact The Media Angel today and get started on your plans to make the New Year your most successful yet.

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