As the platforms we can use to consume media increase, the competition for our attention increases. The latest Touchpoints research provides insight into current media consumption patterns and how they are changing. Access all hours We spend 8 hours and 8 minute per day consuming media, this is less than a 1% increase from 2018. 94% of adults consume two or more media platforms in the same half hour each week. Peak times for media consumption Peak times for reading news brands are still in the morning and around lunchtime. Digital media content is accessed throughout the day and we are exposed to out of home as we travel around. Peak times for watching television/video and cinema are still in the evening. Media consumption by weekly reach and hours OOH is the second largest medium with a weekly reach of 100% and 3 hours and 1 minute per day of exposure. Radio/audio takes third place with a weekly reach of 91% and average daily hours of 2 hours and 23 minutes. Year on year, radio/audio has maintained its reach but increased average daily hours from 2 hours 18 minutes in 2018 to 2 hours 23 minutes in 2019, an increase of 4%. Listening to online streaming services e.g. Spotify, Apple Music etc. has shown significant growth in 2019 with adult weekly reach now standing at 33% (28% in 2018). 15 – 34s reach is now 57% (up from 51% in 2018). Social networking/messaging is now the fourth largest medium for adults with 80% weekly reach (down from 87% in 2018) and average hours a day of 2 hours and...
Research conducted by RadioWorks has delivered some exciting predictions for radio advertising in 2015. Where radio saw a healthy 7.8% growth in ad-spend last year, a rise of 5.7% is predicted for 2015. These strong increases in spend are explained by digital audio service’s rising popularity among audiences, with reach figures last year escalating twofold in the space of just 18 months! 12 million unique listeners were reached by audio services in the spring of 2014, and this is expected to rise to 20 million at the start of 2015. According to reports conducted RAB, brands using radio get their money back nearly eight times over on average! Such data proves that advertisers are recognising the potential of radio’s significant scale and influence; allocating larger chunks of their marketing budgets to the medium and enjoying maximised returns. With one of the lowest levels of advertising avoidance, radio allows marketers to reach out to millions of new customers as well as current, existing consumers with essential messages at key activity moments across the day. Radio ads are so frequent and high in reach that a brand can create a disproportionately large share of mind for itself. The time is now to realise the potential in radio advertising investments; January is the perfect time to connect with open-minded, fresh thinking listeners. Contact The Media Angel today and get started on your plans to make the New Year your most successful...
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.