Mediatel’s ‘The Future of Audio’ conference has seen several brands stake a claim in the digital audio future. 66% of the UK’s population now listen to audio via a digitally connected device, throughout the week and as the way consumers listen to audio evolves, it opens up opportunities for growth and competition, within audio advertising. Spotify looks to take on traditional in-car live radio Spotify has announced plans to launch driving playlists and increase investment in podcasts in a move to demonstrate they are ‘absolutely focused’ on growing their share of in-car listening. Currently, the most common type of in-car audio consumption is via FM/AM or DAB live radio. Only 8% of those surveyed in Ofcom’s Media Nations 2019 report listen to music via a streaming service, and only 4% listen to podcasts. However as in-car media systems such as Apple Carplay and smart voice assistants such as Siri and Bixby improve, it will be even easier for consumers to listen to their own music and podcasts in-car. Bauer to build on digital growth Another brand to embrace digital growth is Bauer Media. Their digital station, KISSTORY, is now the largest digital radio station in the UK with over 14 million users. 2019 has also seen successful debuts from Country Hits Radio and Scala Radio. Chief Revenue Officer for Bauer Media, Simon Kilby, outlined how the current trend of in podcasting, DAB, and the rise of online listening matched growth in connected cars, 5G and smart speakers. Commercial radio is in its fifth consecutive year of growth and captures 36m listeners each week in the UK and since 2015,...
Today we received the most up to date listening figures for radio in Wales; giving us insight into the current listening patterns of Welsh radio fans. We have put together a brief overview of the top line stats. Wales Heart South Wales has continued to be the number one commercial radio station in Wales with 487,000 listeners (up 3,000 listeners from Q3) 26%, tuning in every week. Capital South Wales gained 7,000 additional listeners, reaching 208,000 listeners per week, 20%. Unfortunately once again The Wave has not had a successful Quarter, losing 17,000 listeners; however, they have still achieved a strong reach of 25%. Radio Pembrokeshire continues to achieve the highest percentage weekly reach of any radio station in Wales at 38%, a 2% increase on Q3. Smooth South Wales listening hours remain strong with the average person listening for 15.5 hours a week – an increase of nearly 2 hours per listener a week, closest competitor is Swansea Sound at 10.7 hours Capital North Wales and Heart North Wales both saw a loss of listeners with 13% and 2%. National Capital drops from 2m listeners to 1.7m, whilst Heart loses 321,000 listeners going from 1.683m to 1.362m. Magic has also lost reach, dropping from 1.804m to 1.723m but remains in third place amongst commercial stations behind Capital. Radio X is up this quarter nationally but down in London. Chris Moyles’s show is nationally up by 14,000 The top 5 London commercial stations are LBC (1m listeners) Heart (1.362m) Magic (1.723m) Capital (1.730m) Kiss (1.860m) Digital National commercial digital listening hours continue to grow increasing by 21% year-on-year to account for almost three quarters (73%) of all national commercial listening, following the launch of the second national...
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