It has been an exciting time for advertisers in Cardiff this month, as we welcome a brand new state of the art SmartScreen digital billboard to one of the city’s busiest junctions; the corner of Newport Road, Dumfries Place and Queen Street. In what has been described as a “Piccadilly Circus moment for Cardiff” the new HD LED curved SmartScreen sits on Wales’s sixth busiest pedestrian shopping districts, reaching key audiences of around one million every week! The screen is dynamic, spectacular and unmissable; a fantastic out of home opportunity for brands in South Wales looking to deliver impacts in a prime location. Perhaps even more exciting is the news that The Media Angel is one of the very first clients to advertise on this brand new platform in the capital city. As this exciting digital screen debuts this May, we are very proud to announce that our advert will be reaching large numbers of the Cardiff population on such a unique and high impact format. As media planning and buying specialists, we pride ourselves on our knowledge of the latest and most innovative advertising opportunities available for our clients in order to help them stand out and get noticed; this new SmartScreen digital billboard has certainly received our seal of approval! Would you like to reach an affluent audience of over one million each and every week? Do you want to take advantage of this brand new state of the art technology and deliver your message to around 1 million people every week on a high definition and highly influential platform? Contact The Media Angel for more information...
In 2015 it is predicted that the UK will be ranked the first country in the world to spend more than half of budgets on digital media. Research conducted by market services company WPP has forecast that for the first time every for every £2 advertising spend; the UK will be spending £1 on digital media! The total ad spend figures for 2015 will hit £15.7bn with online spend growing rapidly to hit the £8bn mark! It is reported that display advertising is the fastest growing market in internet advertising, which is likely to surge by 20% to reach £2.7bn. Display advertising has performed consistently well in ad spend stakes since 2013 with advertiser demand for this format rising steadily. Paid search advertising is likely to grow to £4.2bn with around 29% of that advertising on mobile devices. The future is looking extremely bright for digital advertising and with observations that the British have a particularly keen enthusiasm for the digital world; there could be fewer rivalling ways to reach audiences in 2015. Contact The Media Angel for advice on how to incorporate digital advertising into your media mix and harness its huge potential! Give one of our friendly team a call on 02921 320 200 or email...
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