Social Media Statistics Update

At the end of the Q4 of 2022, there were 4.9 billion people globally who use one or more social media platforms daily (Forbes, 2022).

An average person spends 145 minutes every day on social media (Workup, 2022).

Short-form video will remain the top marketing content format for 2023, it has the highest ROI and growth rate, with 90% of marketers now using this media format (HubSpot, 2023).


  • Facebook has remained the most-used social media platform with 2.98 billion monthly active users as of Q1 of 2023, a 7.18% increase year on year (Dean, 2023).
  • On average 78.63% of these users use the platform daily, equivalent to 1.9 billion (Dean, 2023).


  • At the end of 2022, it was estimated that there were 1.28 billion monthly users, it has been forecasted there will be an increase to 1.44 billion (Dixon, 2022).
  • Static images posted on Instagram achieved an average reach of 1,850 users and carousels reached an average of 2,325 users (Dixon, 2022).


  • At the end of 2022 there were 2.5 million active monthly users (Omicore, 2023)
  • The average time spent on YouTube globally is 19 minutes daily (Omicore, 2023)
  • 500 billion YouTube videos are watched daily (Omicore, 2023)


  • In 2022, there were 229 million daily active users, this is a 15.9% increase compared to 2021 (Oberlo, 2023).
  • On average, 500 million tweets are shared daily (Oberlo, 2023).
  • 6 out of 10 (59.2%) Twitter users globally are between 25 and 49 years old (Statista, 2021)


  • TikTok had 1.6 billion active monthly users at the end of 2022 and is estimated to reach 1.8 billion by the end of 2023 (Kurve, 2023)
  • Gen Z dominates TikTok, with 83% using the platform in Q1 2023 (Kurve, 2023)
  • TikTok is the most engaging social media platform, with an average session length of 10.85 minutes, the time spent on TikTok globally in 2022 was a mammoth 68 billion hours.
  • Over 1 billion videos are viewed daily (Kurve, 2023)
  • TikTok has the highest engagement rate 4.25% compared to Instagram 0.60% (Kurve, 2023)

If you need some help with any areas of your marketing, get in touch by emailing us on [email protected]

5 ways to improve how you use Twitter for business

The latest blog from Cardiff media buying agency, The Media Angels. The final blog in our series, how can you improve the way you use Twitter for business?

1. What do you want to get out of Twitter? Is it for more light-hearted posts, industry news…

What do you want your Twitter presence to ‘feel’ like? Is your Twitter page a chance for your business to be a bit more informal and playful or is it for sharing blogs and industry news? By deciding what you want to get out of Twitter you can start to get an idea of the type of content you need to be creating and sharing.

2. Follow industry leaders, clients – re-tweet their news.

We use Twitter to follow influential people in our industry but also to interact with our clients. We can stay updated on their news and share it, we also like posting images of our recent work and tagging the client in the image. Use Twitter as another way to create a conversation with your client!

3. Showcase your own news – post your new blog etc.

We also use Twitter to link to our recent blogs, otherwise nobody would know we’ve uploaded one! By using hashtags we can be seen on relevant Twitter feeds too. We find our own news does really well on Twitter, especially if we’re tagging clients in the post too.

4. Use analytics – what do your followers like, what events are coming up, recurring hashtags

It’s analytics again! Twitter’s analytics are helpful as youcan see what other topics your followers are interested in. You could tailor your posts to include these topics and see if engagement increases. You also get monthly reviews of your page, showing you new followers, best performingposts etc.

5. Use Twitter’s features

On Twitter you have the option to add and image or GIF to your post. This is another way to add your personality to your post as GIFs can be quite funny! The added movement is really engaging too. On Twitter you can also create polls, similar to Facebook, and we find these good to use on quick or light-hearted topics to create a conversation with our followers.

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