The latest blog from Cardiff media buying agency, The Media Angels. The final blog in our series, how can you improve the way you use Twitter for business? 1. What do you want to get out of Twitter? Is it for more light-hearted posts, industry news… What do you want your Twitter presence to ‘feel’ like? Is your Twitter page a chance for your business to be a bit more informal and playful or is it for sharing blogs and industry news? By deciding what you want to get out of Twitter you can start to get an idea of the type of content you need to be creating and sharing. 2. Follow industry leaders, clients – re-tweet their news. We use Twitter to follow influential people in our industry but also to interact with our clients. We can stay updated on their news and share it, we also like posting images of our recent work and tagging the client in the image. Use Twitter as another way to create a conversation with your client! 3. Showcase your own news – post your new blog etc. We also use Twitter to link to our recent blogs, otherwise nobody would know we’ve uploaded one! By using hashtags we can be seen on relevant Twitter feeds too. We find our own news does really well on Twitter, especially if we’re tagging clients in the post too. 4. Use analytics – what do your followers like, what events are coming up, recurring hashtags It’s analytics again! Twitter’s analytics are helpful as youcan see what other topics your followers are interested in. You...
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