JCDecaux has signed up as a member of the IAB UK in an “important strategic step” as it continues to transition towards more digital outdoor media. JCDecaux are rolling out 1,000 digital bus shelter screens in London. The outdoor media giant has joined the digital advertising trade body to highlight its digital ambitions and to promote the company’s role in transforming out-of-home advertising into a digital form in the UK. JCDecaux won the Transport for London’s bus shelter contract last year. The world’s biggest digital street furniture rollout has experienced delays but is now about to install 1,000 new digital new screens across the Capital. The membership will also enable JCDecaux to access the IAB’s research, education and events as the company aims to upskill and attract new talent. More than 50% of JCDecaux’s revenue comes from digital based media now. Animation / Motion + 10% More attention for animated creative over static and film. Best example generated +24% impact for part animated copy. Full video loses attention and impact. The study measures actual contacts via face – tracking. If you are interested in incorporating outdoor advertising into your media plans, then please call one of our team today on 02921...
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