InLinks go live in Cardiff
InLinks launch in Cardiff: the second Welsh city to benefit from free ultrafast Wi-Fi and phone calls.
Cardiff joins Swansea as the second Welsh city to benefit from free InLinks, which already have more than 215,000 subscribers across the UK.
The first three dual-language InLinks have been activated in the city, providing ultrafast Wi-Fi speeds of up to one gigabit per second (1Gbps), the fastest free public Wi-Fi service available in the UK.
The first of the fully-accessible InLinks have recently gone live on Queen Street, St Mary Street and Bridge Street, with further activations expected in the coming weeks. With the roll-out of the first three InLinks in Cardiff brands have access to a busy high street audience.
Not only do 77% of consumers agree InLinks have a positive impact on their communities, our research has shown that 75% of them feel more positively about brands that sponsor services such as Wi-Fi, charging locations and travel information.
The UK rollout has so far seen more than 522 screens installed in Swansea, Manchester, Birmingham, Leeds, Gateshead, Glasgow, Southampton, Newcastle and Sheffield, as well as nine London boroughs; with hundreds more to be installed in key towns and cities across the UK.
Since the first InLink was launched in June last year, more than 215,000 people have subscribed to the service’s free Wi-Fi, using enough data to download the equivalent of more than 24.7 million songs. The InLinks have saved people more than £980,000 in free calls, with 50,000 calls being made on average every week across the UK.
The InLinks also provide free phone calls to UK landlines and mobiles, rapid mobile device charging, the BT Phone Book app, as well as easy access to charity helplines.
InLinkUK and its partner BT have worked closely with stakeholders in Wales to ensure that the new InLinks will support both Welsh and English languages, with both the screens and the tablet showcasing dual language information at launch.
Cardiff’s local community are also benefiting from the InLink’s digital screens that display real-time information, including local events and interesting facts, as well as community messaging.
Adrian Field, Executive Director, for Cardiff BID added, “We are delighted that Cardiff will benefit from the installation of InLinks to help improve the aesthetics of an area, safety, and promoting key messages. It allows those in the city centre to have the means to make their visit an even better experience. We expect them to be widely embraced by visitors, residents and employees.”
Swansea’s going digital!
Swansea has become the first Welsh city to benefit from free ultrafast wi-fi and phone calls
The free ‘InLinkUK from BT’ service, which already has more than 148,000 subscribers across the UK, has just found its first home in Wales, in the heart of Swansea.
This latest city launch brings exciting new opportunities for brands to target consumers in some of Swansea’s busiest areas.
The first 11 InLinks have been installed in and around Swansea’s city centre and will provide ultrafast wi-fi speeds of up to one gigabit per second (1Gbps), the fastest free public Wi-Fi service available in the UK. The InLinks also provide free phone calls to UK landlines and mobiles, rapid mobile device charging, the BT Phone Book app, as well as easy access to charity helplines.
The first of the fully-accessible InLinks have recently gone live on Princess Way and Castle Street, with further activations expected in the coming weeks.
Since the first InLink was launched in June last year, they have saved people more than £660,000 in free calls, with 50,000 calls being made on average every week across the UK.
Swansea Council leader Cllr Rob Stewart said: “This is great news for the public and local businesses. The exciting addition of the InLinks – with their free high-speed public Wi-Fi to Swansea’s streets matches perfectly our ongoing work to transform the city centre into a vibrant and bustling location for business, leisure and living. We want to increase the number of people working and living in Swansea – and our InLink network will be a big help.”
“Digital ambition is at the forefront of what we plan for our new city centre. The Kingsway will become a thriving digital district as we start to deliver projects that are due to be part-funded by a £1.3bn Swansea Bay City Deal – and plans are progressing well for the city’s 3,500-capacity digital arena.”
Finally, and particular to the roll-out in Wales, BT, InLinkUK and Primesight have worked closely with local stakeholders to ensure that the new InLinks will support both Welsh and English languages, with the screens showcasing dual language community information at launch (with the tablet to follow shortly).
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InLinks hit 400 screens
Primesight’s InLinks hit 400 screens across five UK cities and eight London boroughs.
InLinks are a hybrid of functionality and advertising. They connect the public to the web, provide free phone calls and offers councils a way to communicate directly to their constituents.
They provide a range of free public services, not least the fastest public WiFi in the UK. They also have a touch-screen tablet with a range of features including content and apps. Also, free calls to UK landlines and mobiles, and rapid charging through USB ports. Advertising is displayed on two HD 55 inch screens that fund all the services.
They have this week grown to 400 screens across Leeds, Gateshead, Glasgow, Southampton and London.
In just over a year InLinks have grown from their beginnings on Camden High Street to a further seven London boroughs. Including; Hackney, Hammersmith and Fulham, Islington, Lambeth, Southwark, Tower Hamlets, Wandsworth.
77% of consumers agreeing that InLink has a positive impact on their community. 64% agreeing they make their cities more innovative.
Our latest research also suggests that 75% feel more positively about brands that sponsor services such as Wi-Fi, location and travel information.
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